Bentley Business Model

Bentley, a luxury automobile manufacturer, focuses on delivering high-performance vehicles with exceptional craftsmanship and design. Its value proposition lies in providing a prestigious and exclusive ownership experience, blending heritage with advanced technology. Bentley generates revenue through vehicle sales, customization services, and after-sales support. Targeting affluent customers and automobile enthusiasts, Bentley’s key activities include design, engineering, manufacturing, and brand promotion. The company relies on its engineering expertise, production facilities, brand equity, and strategic partnerships to operate effectively.

Value Proposition:

  • High-Performance Craftsmanship: Bentley offers vehicles that seamlessly blend high-performance capabilities with meticulous craftsmanship, resulting in automotive masterpieces.
  • Prestigious Ownership Experience: Bentley provides an exclusive and prestigious ownership experience, catering to discerning individuals who seek luxury and distinction.
  • Heritage and Innovation: The brand combines its rich heritage with advanced technology, creating a harmonious balance between traditional craftsmanship and cutting-edge innovation.
  • Personalization: Bentley allows customers to personalize their vehicles, ensuring that each car reflects the unique preferences and tastes of its owner.

Distribution Strategy:

  • Retail Dealerships: Bentley maintains a network of authorized retail dealerships worldwide, offering customers the opportunity to experience and purchase their luxury vehicles in a physical setting.
  • Bespoke Customization: The brand provides personalized customization services, allowing customers to tailor their vehicles to their specific desires, further enhancing the exclusivity of ownership.

Marketing Strategy:

  • Craftsmanship and Design: Bentley’s marketing emphasizes the exceptional craftsmanship, design, and attention to detail that define their vehicles.
  • Exclusivity: Communication of the exclusivity of owning a Bentley, highlighting limited production runs and bespoke features.
  • Heritage: Celebrating the brand’s rich heritage and legacy in the luxury automobile industry.
  • Innovation: Showcasing the incorporation of advanced technology and innovation in their vehicles.

Customer Segments:

  • Affluent Customers: Bentley targets individuals with substantial purchasing power who value luxury, performance, and bespoke features in their automobiles.
  • Automobile Enthusiasts: Attracting automobile enthusiasts who appreciate the artistry, engineering, and heritage associated with Bentley vehicles.

Cost Structure:

  • Design and Engineering: Bentley allocates significant resources to design and engineer vehicles that meet the brand’s exacting standards.
  • Manufacturing: Costs associated with the meticulous manufacturing process, ensuring that each vehicle meets the brand’s quality requirements.
  • Marketing and Promotion: Investments in marketing initiatives and campaigns to promote the brand’s image, exclusivity, and innovative features.
  • Customization Services: Expenses related to offering personalized customization services to cater to individual customer preferences.

Key Business Model Elements

  • High-Performance and Craftsmanship: Bentley focuses on creating vehicles that combine high-performance capabilities with meticulous craftsmanship, showcasing its commitment to excellence.
  • Prestigious Ownership Experience: The brand’s value proposition centers on offering an exclusive and prestigious ownership experience, catering to a discerning clientele seeking luxury and distinction.
  • Heritage and Technology: Bentley leverages its rich heritage while integrating advanced technology, striking a balance between traditional craftsmanship and cutting-edge innovation.
  • Revenue Streams: Bentley generates revenue through various channels, including vehicle sales, personalized customization services, and after-sales support such as maintenance and repairs.
  • Affluent Customers and Enthusiasts: Targeting affluent customers and automobile enthusiasts, Bentley’s offerings cater to those who appreciate luxury, performance, and bespoke features.
  • Key Activities: Bentley’s key activities encompass design, engineering, manufacturing, and brand promotion. Its design and engineering expertise are pivotal in creating vehicles that align with the brand’s image.
  • Production Facilities: The company relies on its advanced production facilities to craft vehicles with attention to detail, ensuring that each car meets the brand’s standards of quality.
  • Brand Equity and Partnerships: Bentley capitalizes on its strong brand equity to maintain a premium image. Additionally, strategic partnerships may enhance the brand’s reach and innovation capabilities.
ElementDescription
Value PropositionBentley offers a compelling value proposition for its customers, including: – Luxury and Elegance: Providing the epitome of luxury and elegant automobiles. – Craftsmanship: Exemplary craftsmanship and attention to detail in every vehicle. – Exclusivity: Maintaining exclusivity and a prestigious brand image. – Performance: Delivering high-performance and powerful engines. – Innovation: Incorporating cutting-edge technology and features. – Customization: Offering extensive customization options for personalization. – Heritage: Leveraging Bentley’s rich heritage and history. – Resale Value: Holding strong resale value and investment potential.
Core Products/ServicesBentley’s core products and services encompass: – Luxury Automobiles: Manufacturing luxury cars and SUVs like the Continental and Bentayga. – Bespoke Creations: Offering bespoke and customized vehicles through Mulliner. – Limited Editions: Producing limited-edition models and special editions. – Motorsport: Engaging in motorsport activities with racing versions of Bentley cars. – Driver Training: Providing driver training and experiences for Bentley owners. – Customer Service: Delivering exceptional customer service and support. – Accessories and Merchandise: Offering Bentley-branded accessories and merchandise. – Heritage and Classic Cars: Preserving and celebrating Bentley’s classic car heritage.
Customer SegmentsBentley serves a diverse range of customer segments, including: – High-Net-Worth Individuals: Attracting individuals with substantial wealth and a taste for luxury. – Car Collectors: Engaging with car collectors interested in rare and exclusive models. – Global Presence: Extending products and services to customers worldwide. – Connoisseurs of Craftsmanship: Targeting those who appreciate fine craftsmanship and attention to detail. – Motorsport Enthusiasts: Building connections with motorsport enthusiasts and racers. – Prestige Seekers: Catering to individuals seeking prestige and social status. – Bentley Owners: Building a loyal community of existing Bentley owners. – Innovation and Technology Admirers: Attracting those interested in cutting-edge automotive technology.
Revenue StreamsBentley generates revenue through various revenue streams: – Vehicle Sales: Earnings from the sale of luxury cars and SUVs. – Bespoke Creations: Income from customizations and bespoke creations through Mulliner. – Limited Editions: Revenue from limited-edition and special edition models. – Motorsport Activities: Income from motorsport events, sponsorships, and sales of racing versions. – Accessories and Merchandise: Earnings from Bentley-branded accessories and merchandise. – Customer Service: Income from maintenance services, repair, and support. – Driver Training: Revenue from driver training programs and experiences. – Heritage and Classic Cars: Potential income from the sale and restoration of classic Bentley models.
Distribution StrategyBentley employs a strategic distribution strategy to reach customers: – Exclusive Dealerships: Utilizing a global network of exclusive Bentley dealerships. – Bespoke Creations: Offering bespoke and customized options through the Mulliner division. – Limited Edition Releases: Announcing limited edition models to generate demand. – Motorsport Presence: Participating in motorsport events to showcase performance. – Customer Experience Centers: Operating Bentley Experience Centers for unique experiences. – Marketing and Advertising: Running high-end marketing campaigns to highlight luxury. – Customer Engagement: Building a loyal community through events and gatherings. – Global Expansion: Expanding presence in key luxury markets and regions.

Related To the Volkswagen Group

Volkswagen Group Sales

volkswagen-sales-count
Volkswagen Group is a major car maker which owns brands like Volkswagen, SKODA, SEAT, Audi, Bentley, Porsche, and more. Volkswagen Group sold over 8.5 million cars in 2021, compared to over 9.1 million in 2020 and over 10.9 million vehicles in 2019.

Volkswagen Group Production

volkswagen-production
Volkswagen Group is a major car maker which owns brands like Volkswagen, SKODA, SEAT, Audi, Bentley, Porsche, and more. Volkswagen Group produced over 8.2 million cars in 2021, compared to 8.9 million cars in 2020 and over 10.8 million produced vehicles in 2019.

Volkswagen Group Deliveries

volkswagen-deliveries
Volkswagen Group is a major car maker that owns brands like Volkswagen, SKODA, SEAT, Audi, Bentley, Porsche, and more. Volkswagen Group delivered over 8.8 million cars in 2021, compared to 9.3 million in 2020 and over 10.9 million deliveries in 2019.

Volkswagen Group Revenue

volkswagen-group-revenue
The Volkswagen Group, comprises brands like SKODA, SEAT, Audi, Bentley, Porsche, and more. In 2021 it generated over €250 billion in revenue, compared to over €222 billion in 2020 and over €252 billion in 2019.

Volkswagen Revenue

volkswagen-revenue
Within the Volkswagen group, the Volkswagen brand generated over €76 billion in revenue in 2021, compared to over €71 billion in 2020 and over €88 billion in 2019. Volkswagen is part of the Volkswagen Group, which comprises brands like SKODA, SEAT, Audi, Bentley, Porsche, and more, which in 2021 generated over €250 billion in revenue.

Audi Revenue

audi-revenue
Audi generated €53 billion in revenue in 2021, compared to almost €50 billion in 2020 and €55.6 billion in 2019. Audi is part of the Volkswagen Group, a major car manufacturer which generated over €250 billion in revenue in 2021.

Porsche Revenue

porsche-revenue
Porsche generated over €30 billion in revenue in 2021, compared to over €26 billion in 2020 and over €26 billion in 2019. Porsche is part of the Volkswagen Group, a major car manufacturer which generated over €250 billion in revenue in 2021.

SKODA Revenue

skoda-revenue
SKODA generated €17.7 billion in revenue in 2021, compared to over €17 billion in 2020 and €19.8 billion in 2019. SKODA is part of the Volkswagen Group, a major car manufacturer which generated over €250 billion in revenue in 2021.

Bentley Revenue

bentley-revenue
Bentley generated €2.84 billion in revenue in 2021, compared to over €2 billion in 2020 and over €2 billion in 2019. Bentley is part of the Volkswagen Group, a major car manufacturer which generated over €250 billion in revenue in 2021.

Related Onwership Case Studies

Who Owns Tesla

who-owns-tesla
By 2022, most of Tesla’s shares are still owned by Elon Musk, among the company’s co-founders and the CEO. Elon Musk is the top individual investor, with a 23.5% stake in the company, equivalent to over 244 million shares. Musk is followed by Lawrence Ellison (founder of Oracle), with a 1.5% company stake. Ellison also sits on Tesla’s board. And Antonio Gracias, among the company’s first investors, has over 1.6 million shares. Other institutional investors and mutual funds like The Vanguard Group (6%), Blackrock (5.1%), and Capital Ventures International also have a good chunk of the company’s stocks.

Who Owns Bentley

who-owns-bentley
Bentley is owned by the Porsche family, which also owns the whole Volkswagen Group, through the Porsche Automobil Holding SE. Indeed, the entire group comprises three types of brands: volume, premium, and sport. Bentley is part of the premium segment of the Volkswagen Group, and it generated over €2.84 billion in revenue in 2021, within the overall €250 billion in revenue from the whole Volkswagen Group.

Who Owns Bugatti

who-owns-bugatti
Formerly part of the Volkswagen Group, which owns iconic brands like Lamborghini, Bentley, and Ducati, Bugatti is part of a new joint venture. Indeed, Porsche (the corporation which controls Volkswagen, owned by the Porsche family) still holds a 24% stake in the holding that controls Bugatti. The brand has been spun out from Volkswagen. A majority stake of 55% is now owned by a joint venture called Rimac Group, controlled by Porsche (24%), Hyundai (12%), Mate Rimac (37%), and Other Investors. The Porsche family also holds a further 45% stake in the Bugatti | Rimac joint venture, thus playing the role of key shareholder.

Who Owns Volkswagen

who-owns-volkswagen
The major shareholder of Volkswagen is Porsche Automobil Holding SE, a company investing in various automakers. This is the holding of the Porsche family, the primary shareholder of Volkswagen, with a 31.4% ownership stake in the company and a 53.3% voting power. Volkswagen is an automaker empire with brands that comprise Audi, Skoda, Seat, Lamborghini, Bugatti, Porsche, Bentley, and Ducati.

Who Owns Lamborghini

who-owns-lamborghini
Lamborghini is an Italian luxury sports car manufacturer founded in 1963 by manufacturing magnate Ferruccio Lamborghini. Since that time, ownership of the firm has changed several times. Another financial crisis in the late 1990s saw Lamborghini sold to Volkswagen through its subsidiary Audi AG. The subsidiary remains the owner of Lamborghini today. And it’s part of the Volkswagen Group.

Who Owns Tata

who-owns-tata
Tata Motors is the largest Indian automotive manufacturing company, which also owns the Jaguar Land Rover group. The Tata Family primarily owns Tata through Tata Sons Pvt Limited—a corporation that controls 46.33% of the company.

Who Owns Range Rover

who-owns-range-rover
Range Rover has been part of the Jaguar Land Rover Group, a wholly-owned subsidiary of Tata Motors, since 2008, when Tata acquired the Jaguar Land Rover businesses from Ford Motor Company for $2.3 billion. Thus, Range Rover is owned by Tata Motors, primarily by the Tata family, which controls the company via its holding (Tata Sons Pvt Limited), the largest shareholder, with 46.33% ownership.

Who Owns Rivian

who-owns-rivian
Rivian’s main shareholder is Amazon NV Investment Holdings, Amazon’s investment arm, with 18.1% in common stocks, followed by T. Rowe Price Associates with 18.2% and Global Oryx Company with 12.7% ownership. Other significant investors comprise Ford Motor Company, with 11.4% of the company’s ownership. At the same time, major individual investors comprise Robert J. Scaringe, founder, and CEO of Rivian.

Who Owns Rolls-Royce

who-owns-rolls-royce
Rolls-Royce is part of the BMW Group, a group, which generated over €142 billion in revenue in 2022. Rolls-Royce’s top models comprise the Phantom, Ghost, Wraith/Dawn, Cullinan.

Who Owns BMW

who-owns-bmw
In the provided data, the shareholder ownership of the company is distributed among various entities and individuals. AQTON SE, Bad Homburg v.d. Höhe holds 9% of the company’s shares. AQTON GmbH & Co. KG für Automobilwerte, Bad Homburg v.d. Höhe has a 16.6% ownership stake. Susanne Klatten Beteiligungs GmbH, Bad Homburg v.d. Höhe owns 20.7% of the company’s shares. Susanne Klatten and Stefan Quandt each hold a 0.2% ownership stake in the company. Treasury shares account for 0.2% of the company’s shares. The majority of the company’s shares, 50.7%, are free-floating, meaning they are publicly traded and available for purchase by various investors. Overall, the data reveals a diverse shareholder structure, with a mix of individual and institutional investors, as well as a significant portion of free-floating shares.

Who Owns General Motors

who-owns-general-motors
Top shareholders include institutional investors, named executive officers, and sure other beneficial owners. The top five shareholders are BlackRock, Inc., The Vanguard Group, Capital Research Global Investors, Capital World Investors, and Mary T. Barra, who is a named executive officer of the company. BlackRock, Inc. is the largest shareholder with over 117 million shares or 8.1% of outstanding shares, followed closely by The Vanguard Group with over 102 million or 7.0% of outstanding shares. These two asset management companies collectively own a significant portion of the company.

Who Owns IBM

who-owns-ibm
IBM is primarily owned by institutional investors like Vanguard Group (8.86%), BlackRock (8%), and State Street (5.93%). Top individual investors comprise Arvind Krishna, CEO of IBM; senior vice president Michelle H. Browdy; James J. Kavanaugh, responsible for the company’s financial operations, and Alex Gorsky (board member) and Gary Cohn (former vice chairman).

Who Owns Crysler

who-owns-crysler
In June 2009, Crysler emerged from bankruptcy proceedings and became owned by the U.S. and Canadian governments, the United Auto Workers (UAW) pension fund, and the Italian holding company FIAT S.p.A. Later FIAT took over a majority stake, thus creating an holding company called FIAT Chrysler Automobiles. In 2021, Fiat Chrysler Automobiles and PSA Group merged to form Stellantis. Therefore, today, Crysler is part of Stellantis, which generated nearly €180 billion in revenue in 2022, with a net profit of €16.78 billion.

About The Author

Scroll to Top
FourWeekMBA