Who Owns VF Corporation?

The primary individual shareholder of VF Corporation is Todd Barbey and the family – heirs of its founder, John Barbey – which holds a 5.2% ownership stake and other shares included in the family trust accounts, held through PNC Bank. Ownership is then distributed across institutional investors like The Vanguard Group (10.34%), Northern Trust Corporation (6.4%), BlackRock (6.2%), and Capital International Investors (5.6%). VF Corporation generated $11.8 billion in revenue in 2022, comprising brands like Vans, The North Face, Timberland, and Dickies.

Aspect	Description	Analysis	Examples
Products and Services	VF Corporation offers a diverse range of apparel, footwear, and accessories across various lifestyle and outdoor brands. The company’s portfolio includes well-known brands such as The North Face, Vans, Timberland, Wrangler, Lee, and many others. Their products cater to different consumer segments and market niches.	VF Corporation’s core offerings revolve around apparel, footwear, and accessories, spanning a wide range of lifestyle and outdoor brands. The company serves various consumer preferences and segments, from outdoor enthusiasts to fashion-conscious individuals. The diverse portfolio enables VF Corporation to target multiple market niches effectively.	Apparel, footwear, and accessories across lifestyle and outdoor brands, diverse portfolio catering to different consumer preferences and segments, targeting multiple market niches effectively.
Revenue Streams	VF Corporation generates revenue primarily from the sale of its apparel, footwear, and accessories to consumers through various channels, including company-owned retail stores, e-commerce websites, and third-party retailers. The company also earns income from licensing agreements and royalties for the use of its brands in various product categories.	The primary source of revenue for VF Corporation is the sale of apparel, footwear, and accessories through its retail stores, e-commerce platforms, and third-party retailers, reflecting a direct-to-consumer and B2B approach. Income from licensing agreements and royalties extends brand presence into different product categories, contributing to revenue diversification. VF Corporation’s multiple revenue streams support financial stability.	Revenue from selling apparel, footwear, and accessories through retail stores, e-commerce websites, and third-party retailers, income from licensing agreements and royalties, diversified revenue streams ensuring financial stability.
Customer Segments	VF Corporation serves a diverse customer base that includes individual consumers seeking apparel and footwear for various lifestyle preferences and outdoor activities. The company also caters to retailers, including department stores, sporting goods stores, and specialty shops, where consumers make their purchases. VF Corporation’s B2B customers include businesses looking for branded uniforms and workwear solutions.	Customer segments for VF Corporation encompass individual consumers seeking apparel and footwear for lifestyle and outdoor activities, retailers (department stores, sporting goods stores, specialty shops) stocking and selling VF Corporation products, businesses requiring branded uniforms and workwear solutions. The company’s clientele spans individual consumers, retailers, and B2B customers.	Individual consumers, retailers (department stores, sporting goods stores, specialty shops), businesses requiring branded uniforms and workwear solutions, broad clientele spanning individual consumers and B2B customers.
Distribution Channels	VF Corporation products reach consumers through various distribution channels. The company operates company-owned retail stores and outlets, offering a direct-to-consumer shopping experience for its brands. E-commerce websites facilitate online sales and accessibility. VF Corporation products are also available through a network of third-party retailers, including department stores, sporting goods stores, and specialty shops.	Distribution channels for VF Corporation include company-owned retail stores and outlets, providing a branded shopping experience. E-commerce websites enable online sales and accessibility, reaching a broader customer base. Third-party retailers, including department stores and specialty shops, offer wide availability and convenience to consumers. The multi-channel approach ensures broad accessibility.	Company-owned retail stores and outlets providing a branded shopping experience, e-commerce websites for online sales and broader accessibility, third-party retailers including department stores and specialty shops offering wide availability and convenience, multi-channel approach ensuring broad accessibility.
Key Partnerships	VF Corporation collaborates with various stakeholders to enhance its product offerings and brand presence. Partnerships with retailers and distributors ensure that VF Corporation products are readily available to consumers. Collaborations with professional athletes and outdoor enthusiasts provide endorsements and opportunities for customized gear. Licensing agreements expand brand visibility into different product categories. VF Corporation may also partner with organizations for sustainability initiatives.	Collaborations with retailers and distributors ensure widespread availability of VF Corporation products to consumers. Partnerships with professional athletes and outdoor enthusiasts enhance brand visibility and provide endorsement opportunities, adding authenticity. Licensing agreements extend brand presence into various product categories, diversifying the product portfolio. Partnerships with organizations for sustainability initiatives align with corporate values and contribute to responsible business practices. Partnerships are instrumental in growth and innovation.	Collaborations with retailers and distributors ensuring widespread availability, partnerships with professional athletes and outdoor enthusiasts enhancing brand visibility and endorsements, licensing agreements diversifying the product portfolio, partnerships with organizations for sustainability initiatives aligning with corporate values, instrumental in growth and innovation.
Key Resources	Key resources for VF Corporation include its portfolio of lifestyle and outdoor brands, representing the core product offerings. The company’s brand and reputation as a provider of high-quality apparel and footwear are valuable assets. Manufacturing and production facilities are crucial for product creation. Distribution networks and retail stores ensure product availability. Research and development capabilities drive innovation and product quality. A team of athletes and endorsers supports brand promotion.	Resources for VF Corporation encompass a portfolio of lifestyle and outdoor brands, a reputation for providing high-quality apparel and footwear, manufacturing and production facilities for product creation, distribution networks and retail stores for product availability, research and development capabilities driving innovation and quality, a team of athletes and endorsers for brand promotion. These resources collectively contribute to VF Corporation’s success.	Portfolio of lifestyle and outdoor brands, reputation for high-quality apparel and footwear, manufacturing and production facilities, distribution networks and retail stores, research and development capabilities, team of athletes and endorsers, resources collectively contributing to success.
Cost Structure	VF Corporation incurs costs related to the production and manufacturing of apparel, footwear, and accessories, including expenses for raw materials, labor, and factory operations. Marketing and advertising expenditures promote VF Corporation’s brands and products. Research and development investments drive product innovation and quality. Sales and customer support costs cover efforts to acquire and serve consumers and business clients. Administrative and operational expenses support daily business operations.	Costs associated with VF Corporation’s operations include raw material procurement, labor, and factory operations for product production and manufacturing. Marketing and advertising expenses promote the company’s brands and products, enhancing market visibility. Research and development investments drive innovation and ensure product quality, aligning with VF Corporation’s reputation for quality. Sales and customer support costs facilitate consumer and business client acquisition and satisfaction. Administrative and operational expenses support daily business activities. Cost management is crucial in a competitive industry.	Raw material procurement, labor, and factory operations for production and manufacturing, marketing and advertising expenses for brand and product promotion, research and development investments driving innovation and quality, sales and customer support costs for consumer and business client acquisition and satisfaction, administrative and operational expenses for daily business activities, cost management crucial in a competitive industry.
Competitive Advantage	VF Corporation’s competitive advantage stems from its extensive portfolio of lifestyle and outdoor brands, offering high-quality apparel and footwear. Collaborations with professional athletes and outdoor enthusiasts enhance brand authenticity and visibility. Licensing agreements diversify the product portfolio and expand brand presence into different product categories. Innovation in product design and sustainability initiatives demonstrate adaptability and responsibility in a dynamic market. A strong distribution network ensures broad accessibility to consumers.	VF Corporation’s competitive edge lies in its portfolio of lifestyle and outdoor brands, known for high-quality apparel and footwear. Collaborations with professional athletes and outdoor enthusiasts add authenticity and visibility. Licensing agreements broaden the product portfolio and brand presence into diverse categories. Innovation in product design and sustainability initiatives showcase adaptability and responsibility. A strong distribution network ensures broad accessibility to consumers, reinforcing VF Corporation’s competitive strength.	Extensive portfolio of lifestyle and outdoor brands, high-quality apparel and footwear, collaborations with professional athletes and outdoor enthusiasts enhancing authenticity and visibility, licensing agreements diversifying the product portfolio, innovation in product design and sustainability initiatives demonstrating adaptability and responsibility, strong distribution network ensuring broad accessibility, competitive strength built on quality, authenticity, diversification, and innovation.

Table of Contents

Key Shareholders of VF Corporation

VF Corporation is primarily owned by the Barbey family, who are heirs of its founder, John Barbey. The Barbey family holds a 5.2% ownership stake in the company, and their shares are included in family trust accounts, held through PNC Bank. This significant family ownership highlights the company’s roots and long-term commitment to its heritage.

Other notable individual shareholders include Todd Barbey, who is part of the Barbey family and holds a 5.2% ownership stake in VF Corporation. Todd Barbey’s involvement indicates the family’s continued interest and active participation in the company’s affairs.

Institutional Ownership

In addition to individual shareholders, VF Corporation’s ownership is distributed across various institutional investors. The Vanguard Group is the largest institutional shareholder with a 10.34% ownership stake. This reflects the trust and confidence placed by one of the world’s largest investment management companies in VF Corporation’s growth potential.

Northern Trust Corporation is another significant institutional investor, holding a 6.4% ownership stake. Northern Trust’s involvement signals interest from major financial institutions in VF Corporation’s performance and prospects.

BlackRock, one of the leading asset management firms globally, holds a 6.2% ownership stake in VF Corporation. BlackRock’s investment in the company signifies its belief in VF Corporation’s business strategy and financial outlook.

Capital International Investors, an arm of Capital Group, holds a 5.6% ownership stake in VF Corporation. This demonstrates interest from a respected investment management firm in the company’s market position and future growth.

VF Corporation’s Revenue and Brands

In 2022, VF Corporation reported impressive revenue of $11.8 billion. This substantial revenue underscores VF Corporation’s strong presence in the apparel and footwear industry and its ability to cater to a diverse customer base.

VF Corporation’s brand portfolio includes well-known and successful brands like Vans, The North Face, Timberland, and Dickies. These brands have achieved significant global recognition and appeal to different consumer segments, contributing to the company’s overall success.

Key Highlights:

VF Corporation is primarily owned by the Barbey family, heirs of its founder John Barbey, with a 5.2% ownership stake held through PNC Bank.
Other significant individual shareholders include Todd Barbey, who is part of the Barbey family and holds a 5.2% ownership stake in the company.
Institutional investors also have notable ownership in VF Corporation, with The Vanguard Group holding 10.34%, Northern Trust Corporation with 6.4%, BlackRock with 6.2%, and Capital International Investors with 5.6%.
In 2022, VF Corporation generated $11.8 billion in revenue, making it a substantial player in the apparel and footwear industry.
VF Corporation’s portfolio comprises well-known brands like Vans, The North Face, Timberland, and Dickies, which have a significant global presence and consumer appeal.

Related To VF Corporation

VF Corporation Revenue

In 2020, VF Corporation generated revenue of $10.49 billion. The company experienced a decline in revenue in 2021, with total revenue falling to $9.24 billion. This represented a decrease of approximately 11.9% compared to the previous year. However, VF Corporation saw a strong rebound in revenue in 2022, with total revenue reaching $11.84 billion. This marked an increase of approximately 28.1% compared to 2021. The significant increase in revenue in 2022 suggests a recovery from the challenges faced in 2021, and the company’s revenue surpassed its 2020 level. Overall, the trend in revenue for VF Corporation over this three-year period indicates a temporary dip in 2021, followed by a robust recovery in 2022.

VF Corporation Revenue By Channel

In 2022, VF Corporation generated revenue from three primary sources: Wholesale, Direct-To-Consumer, and Royalty. The company’s Wholesale revenue was the largest contributor, amounting to $6,371,190,000 (or approximately $6.37 billion). This represents the revenue generated from selling products to wholesalers, retailers, and other business partners. The second-largest source of revenue was Direct-To-Consumer, which amounted to $5,404,075,000 (or approximately $5.40 billion). This represents the revenue generated from selling products directly to end consumers, typically through the company’s own retail stores, e-commerce platforms, and other direct sales channels. The smallest source of revenue was Royalty, which amounted to $66,575,000 (or approximately $66.58 million). This represents the revenue generated from licensing the company’s brands, trademarks, or intellectual property to third parties in exchange for royalty payments. Overall, the majority of VF Corporation’s revenue in 2022 came from its Wholesale and Direct-To-Consumer segments, with Wholesale being the largest contributor. Royalty revenue, while smaller in comparison, still contributed to the company’s overall revenue.

VF Corporation Revenue By Type

In 2022, VF Corporation generated revenue from three primary business segments: Outdoor, Active, and Work. The company’s Outdoor segment generated revenue of $5,327,568,000 (or approximately $5.33 billion). This segment includes products and brands related to outdoor activities, such as hiking, camping, and adventure sports. The revenue from this segment represents sales of outdoor apparel, footwear, and equipment. The Active segment generated revenue of $5,380,338,000 (or approximately $5.38 billion). This segment includes products and brands related to active lifestyles, such as athletic wear, fitness, and sports. The revenue from this segment represents sales of activewear, athletic footwear, and related products. The Work segment generated revenue of $1,133,149,000 (or approximately $1.13 billion). This segment includes products and brands related to workwear and occupational safety. The revenue from this segment represents sales of workwear, protective clothing, and safety footwear for various industries and professions. Overall, the majority of VF Corporation’s revenue in 2022 came from its Outdoor and Active segments, with both segments contributing similar revenue levels. The Work segment, while smaller in comparison, still contributed significantly to the company’s overall revenue.

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