vision-statement-examples

Vision Statement Examples From The Most Valuable Brands

  • Amazon’s vision is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”
  • Apple’s vision is “we believe that we are on the face of the earth to make great products and that’s not changing.”
  • Coca-Cola’s vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet.”
  • Google’s vision is “to provide an important service to the world-instantly delivering relevant information on virtually any topic.”
  • Microsoft’s vision is “to empower every person and every organization on the planet to achieve more.”
  • Netflix’s core vision is that of “improving its members’ experience by expanding the streaming content with a focus on a programming mix of content that delights members and attracts new members.”
  • Starbucks’ vision is to “treat people like family, and they will be loyal and give their all.”
  • Tesla’s vision is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”
  • WeWork vision is that of providing a better day at work for less. And its mission is to elevate the world’s consciousness.

Amazon Vision Statement

Amazon’s vision is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

amazon-vision-statement-mission-statement

Read: Amazon Vision Statement

Apple Mission Statement

In a manifesto dated 2009 Tim Cook set the vision specified as “We believe that we are on the face of the earth to make great products and that’s not changing.”

apple-mission-statement-vision-statement

Read: Apple Vision Statement

Coca-Cola Vision Statement

Coca-Cola’s vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet.”

coca-cola-vision-statement-mission-statement

Read: Coca-Cola Vision Statement

Google Mission Statement

Google’s vision is “to provide an important service to the world-instantly delivering relevant information on virtually any topic.”

google-vision-statement-mission-statement

Read: Google’s Vision Statement

Microsoft Vision Statement

Microsoft’s vision is “to empower every person and every organization on the planet to achieve more.”

microsoft-mission-statement

Read: Microsoft Vision Statement

Netflix Vision Statement

Netflix’s core vision is that of “improving its members’ experience by expanding the streaming content with a focus on a programming mix of content that delights members and attracts new members.”

netflix-vision-statement-mission-statement

Read: Netflix Vision Statement

Starbucks Vision Statement

Starbucks vision is to “treat people like family, and they will be loyal and give their all.”

starbucks-mission-statement-vision-statement

Read: Starbucks Vision Statement

Tesla Vision Statement

Tesla’s vision is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”

tesla-vision-statement-mission-statement

Read: Tesla Vision Statement

Walmart Vision Statement

Walmart’s vision is to “make every day easier for busy families.” Walmart defines “busy families” as the bull’s eye of its business strategy.

walmart-vision-statement-mission-statement

Read: Walmart Vision Statement

WeWork Vision Statement

WeWork vision is that of providing a better day at work for less. And its mission is to elevate the world’s consciousness.

wework-mission-statement-vision-statement

Read: WeWork Vision Statement

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FourWeekMBA Business Toolbox

Tech Business Model Template

business-model-template
A tech business model is made of four main components: value model (value propositions, missionvision), technological model (R&D management), distribution model (sales and marketing organizational structure), and financial model (revenue modeling, cost structure, profitability and cash generation/management). Those elements coming together can serve as the basis to build a solid tech business model.

Web3 Business Model Template

vbde-framework
A Blockchain Business Model according to the FourWeekMBA framework is made of four main components: Value Model (Core Philosophy, Core Values and Value Propositions for the key stakeholders), Blockchain Model (Protocol Rules, Network Shape and Applications Layer/Ecosystem), Distribution Model (the key channels amplifying the protocol and its communities), and the Economic Model (the dynamics/incentives through which protocol players make money). Those elements coming together can serve as the basis to build and analyze a solid Blockchain Business Model.

Asymmetric Business Models

asymmetric-business-models
In an asymmetric business model, the organization doesn’t monetize the user directly, but it leverages the data users provide coupled with technology, thus have a key customer pay to sustain the core asset. For example, Google makes money by leveraging users’ data, combined with its algorithms sold to advertisers for visibility.

Business Competition

business-competition
In a business world driven by technology and digitalization, competition is much more fluid, as innovation becomes a bottom-up approach that can come from anywhere. Thus, making it much harder to define the boundaries of existing markets. Therefore, a proper business competition analysis looks at customer, technology, distribution, and financial model overlaps. While at the same time looking at future potential intersections among industries that in the short-term seem unrelated.

Technological Modeling

technological-modeling
Technological modeling is a discipline to provide the basis for companies to sustain innovation, thus developing incremental products. While also looking at breakthrough innovative products that can pave the way for long-term success. In a sort of Barbell Strategy, technological modeling suggests having a two-sided approach, on the one hand, to keep sustaining continuous innovation as a core part of the business model. On the other hand, it places bets on future developments that have the potential to break through and take a leap forward.

Transitional Business Models

transitional-business-models
A transitional business model is used by companies to enter a market (usually a niche) to gain initial traction and prove the idea is sound. The transitional business model helps the company secure the needed capital while having a reality check. It helps shape the long-term vision and a scalable business model.

Minimum Viable Audience

minimum-viable-audience
The minimum viable audience (MVA) represents the smallest possible audience that can sustain your business as you get it started from a microniche (the smallest subset of a market). The main aspect of the MVA is to zoom into existing markets to find those people which needs are unmet by existing players.

Business Scaling

business-scaling
Business scaling is the process of transformation of a business as the product is validated by wider and wider market segments. Business scaling is about creating traction for a product that fits a small market segment. As the product is validated it becomes critical to build a viable business model. And as the product is offered at wider and wider market segments, it’s important to align product, business model, and organizational design, to enable wider and wider scale.

Market Expansion Theory

market-expansion
The market expansion consists in providing a product or service to a broader portion of an existing market or perhaps expanding that market. Or yet, market expansions can be about creating a whole new market. At each step, as a result, a company scales together with the market covered.

Speed-Reversibility

decision-making-matrix

Asymmetric Betting

asymmetric-bets

Growth Matrix

growth-strategies
In the FourWeekMBA growth matrix, you can apply growth for existing customers by tackling the same problems (gain mode). Or by tackling existing problems, for new customers (expand mode). Or by tackling new problems for existing customers (extend mode). Or perhaps by tackling whole new problems for new customers (reinvent mode).

Revenue Streams Matrix

revenue-streams-model-matrix
In the FourWeekMBA Revenue Streams Matrix, revenue streams are classified according to the kind of interactions the business has with its key customers. The first dimension is the “Frequency” of interaction with the key customer. As the second dimension, there is the “Ownership” of the interaction with the key customer.

Revenue Modeling

revenue-model-patterns
Revenue model patterns are a way for companies to monetize their business models. A revenue model pattern is a crucial building block of a business model because it informs how the company will generate short-term financial resources to invest back into the business. Thus, the way a company makes money will also influence its overall business model.

Pricing Strategies

pricing-strategies
A pricing strategy or model helps companies find the pricing formula in fit with their business models. Thus aligning the customer needs with the product type while trying to enable profitability for the company. A good pricing strategy aligns the customer with the company’s long term financial sustainability to build a solid business model.
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