twitter-marketing

Twitter Marketing

Twitter is usually known for short messaging, with a word limit of just 280 characters, Twitter asks you to be quick and effective in terms of communication. With around 321 million monthly active users Twitter can be a great source to create brand awareness. Indeed, as of today, Twitter is still among the most popular social news platforms.

How can you create a Marketing Strategy for Twitter? 

A Twitter marketing strategy may be a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. The goal of this sort of strategy is to draw in new followers and leads, boost conversions, improve brand recognition, and increase sales.

Creating a Twitter marketing strategy would require you to follow the equivalent steps and strategies you’d if you were creating the other social media marketing strategy. As we discussed the Buyer persona, remember? You need to create one. And when you have found the Consumer persona, you should be then moving ahead to generate content that is engaging, educative, informative, entertaining, etc. do what suits your business theme. You can then schedule your posts on Twitter using the Social Media scheduling platforms like Hootsuite, Buffer, Later, etc. 

The easiest way of creating a brand image and marketing on Twitter is to create a proper profile with all legit details;

Creating a Business Profile on Twitter

You might have heard the sentence, the first impression is the last, so whenever a person hops on to your profile, the look and feel of the profile will matter the most. So, create subtle art on your profile and never leave any gaps of doubt. The user who visited your profile should immediately get to know that this profile and this business is legitimate one.

Elements of a Twitter Business Profile

Twitter handle/Username on Twitter

 Now, this is often your account name, and it’s how audiences can find you on Twitter. Generally, you would like your handles to be consistent across social media and include your name.

Profile Picture 

Your profile photo appears next to each tweet you send, so you would like it to seem sharp. Use your logo or wordmark, and confirm to use the proper dimensions for a transparent and crisp image.

Cover photo/Header image

Your header image appears on your profile page, and you’ll want to update it more often than your profile photo. It can reflect current campaigns, provide information, or offer insight into your company culture.

Bio

The most important element of a Twitter Profile is the Bio it has. The Bio should be clean, short, and to the point. In the above example, the Bio is very short and we feel it is very short, just to the point, with no other information.

Now, check this profile which has a clean Bio, it gives a humorous and funny notion to the reader, hence it will get more engagement.

URL

You can add your company’s website, a link for special offers, events, etc. you should never leave this section empty. The profile with proper details will always get more traction and engagement than any other profile. 

Use Twitter polls for Marketing of your Business

Polls are famous everywhere, on Instagram, on YouTube, on Twitter too. It gives a sense of understanding to you and people are always happy to give their opinion about something. Polls have a lot of benefits associated with them and a few of them are;

  • They can help you to find out what your customer wants
  • They can help you understand the content to be posted
  • You can find your consumer’s opinion
  • Acts as a part of the research

Use the right set of Hashtags

Twitter was the one to start the trend of Hashtags and it remains to stay number one in that genre. Hashtags are a very valuable asset for the marketing and growth of any profile and to your business too. Twitter hashtags will always support you to boost your tweets and give you an exponentially increasing engagement. Ever seen when the trending news and gossips get a hashtag and when the normal Twitter users make use of these hashtags in their tweets, the algorithm supports them and they are ranked in a higher position.

So after thorough research of Hashtags on Twitter, you can make use of them and even ask your followers and prospective consumers to use it in their tweets

Run Ads on Twitter

So running Advertisement campaigns on Twitter is a bit different than all the other platforms, it has various types of Ad campaigns;

Promoted Tweets look tons like regular Tweets. What’s different is that an advertiser is paying to display the content to people that aren’t already following that advertiser on Twitter. Like ordinary Tweets, they will be liked, retweeted, and commented on. But they’re labeled as an ad: they’re going to always say “Promoted” within the lower left-hand corner. Promoted Tweets also can contain video and can autoplay in users’ timelines. If the video is a smaller amount than 60 seconds, then the video loops.

Instead of promoting only one Tweet, this sort of Twitter ad allows you to market your brand’s entire Twitter account. It targets users who don’t already follow your brand and may help grow your business’s Twitter following. Promoted Accounts can be seen in potential followers’ timelines. The ad also will show within the Who to Follow suggestions and in search results.

Twitter’s trending topics may be a high-turnover list on Twitter’s right-hand side. this is often a set of the foremost popular topics and hashtags getting used in real-time. Users can interact with a Promoted Trend within the same way they’d interact with the other trending topic. What’s different is that the spot a brand purchases will display as ‘Promoted’ for targeted users. A Promoted Trend also will show together of the primary spots under the “Trends for you” section, both within the Explore tab and within the timeline. When users click on the Promoted Trend, they’re going to see search results for that topic with a promoted Tweet from your brand at the highest.

Think of Promoted Moments as Twitter story ads. Twitter Moments are often created on the desktop and are a curated collection of comparable Tweets that tell a story. This format means your brand also can share Twitter story ads that are longer than 280 characters.

Running Ad campaigns

Just similar to Facebook Ads Manager, Twitter also has an Ads Manager. Which can be accessed at https://business.twitter.com/en/help/campaign-setup/twitter-ads-manager.html

Choose a goal for the Ad campaign

Twitter lets you choose the goal that you have in your mind. It can be the advertisement for;

Awareness

Has two options Reach: which charges you according to CPM that is the cost per one thousand impressions, and Instream Video Views: You can run ads at the start of video available on the platform just like YouTube, you will be asked to pay for each video view.

Conversion

(Image Source: https://business.twitter.com/en/help/campaign-setup/twitter-ads-manager.html)

App re-engagements: Here you will be charged for each click user makes. If you want your app user to again open the app and use it, you can select this goal

Consideration
  • Video views: you would like people to observe your videos or GIFs. You’re billed for every video view.
  • App installs: you would like people to put in your app. You’re billed for every app install.
  • Website clicks or conversions: you would like people to travel to your website. You’re billed per click.
  • Engagements: you would like to maximize engagement together with your Promoted Tweets. You will be charged as per the engagement but only on the initial engagement.
  • Followers: you would like to create your Twitter audience. You’re billed for every new follower.

Set up a Campaign

(Image Source: https://business.twitter.com/en/help/campaign-setup/twitter-ads-manager.html)

You can set up the Ad name, timing, ad budget, and bidding type here.

Audience Targeting

According to the Demographics, language, etc. you can target them.

Choose the placement of your Ad

Just like Facebook and Instagram and Google gives you options to place ads, on Twitter you can do the same. 

Finally, now you can launch your Ad Campaign and also keep a check on your analytics. 

Read More: Twitter Business Model, Quora Business ModelContent MarketingMarketing Strategy, Quora Marketing.

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Published by

Gennaro Cuofano

Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA Flagship Book "100+ Business Models"