Mars Brands

Mars is an American multinational company founded in 1911 by Franklin Clarence Mars.

The company is best known for confectionery products which include its namesake Mars chocolate bar but also Skittles, Snickers, Twix, and Milky Ways, to name a few.

Mars remains a family-owned business today with hundreds of brands across four core business segments: Mars Petcare, Mars Food, Mars Wrigley, and Mars Edge. 

Let’s take a look at some of these diversified interests below.


Pedigree is a pet food brand operating under the subsidiary Pedigree Petfoods.

The company started life as Chappel Brothers in the USA before Mars acquired its British operations in 1934.

It was not until 1972, however, that the brand became known as Pedigree.

Pedigree is one of five billion-dollar brands in the Mars Petcare portfolio. Other brands include Whiskas, Royal Canin, Iams, and Banfield.


The caramel shortbread chocolate bar known as Twix was first produced in the UK in 1967 and became available in the USA some twelve years later.

Twix was known as Raider in European markets before the name was progressively changed between 1991 and 2000.

For the United States market, Twix bars are manufactured in Tennessee alongside M&M’s. 


Dolmio is a pasta sauce brand that comes in several different flavors. The brand has a strong presence in Australia and New Zealand with distinctive television commercials that feature puppets known as “The Dolmio Family”.

The first Dolmio product was a spaghetti bolognese sauce launched in 1985 under the name Alora.

It was developed by Anna Ciccone and marketed by Masterfoods, another Mars company with a strong presence in Oceania.

Dolmio quickly spread to the UK in 1986 and is now available in Russia, the Republic of Ireland, and the Nordic countries.


CocoaVia is a cocoa extract supplement designed to be consumed daily and was the first functional food released by Mars in 2003.

CocoaVia products contain plant sterols and cocoa flavanols in dark chocolate bars, granola bars, milk chocolate, ready-to-drink beverages, and chocolate-covered almonds.

The flavanols found in CocoaVia products have been scientifically proven to promote brain performance and increase cardiovascular health.

Seeds of Change

Seeds of Change was founded in 1989 by Gabriel Howearth with a focus on organic seed production.

In later years, the company moved into organic foods such as salad dressings, simmer sauces, rice, and quinoa.

Seeds of Change is a company with a mission to provide food education that is hands-on, evidence-based, and conducted in a safe environment.

Through its FoodCorps service, it aims to increase awareness of nourishing foods among children and encourages them to grow their crops.

Key takeaways:

  • Mars is an American multinational company founded in 1911 by Franklin Clarence Mars. The company is best known for its chocolate confectionery but also has a significant presence in health items, pet care, and consumer food items.
  • Pedigree is a Mars brand that has been under the company’s control in one form or another for almost a century, while Dolmio is a pasta sauce brand with a strong presence in Australia and New Zealand.
  • Two brands that are housed under the Mars Edge portfolio to improve human health via nutrition include Seeds of Change and CocoaVia.

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