Johnson & Johnson Brands

Johnson & Johnson is a multinational corporation with a core focus on consumer-packaged goods (CPGs), pharmaceutical products, and medical devices.

With a headquarters in New Brunswick, New Jersey, Johnson & Johnson is one of only two American companies with a higher credit rating than the United States government.

Johnson & Johnson was founded in 1886 by brothers Edward Mead and James Wood Johnson.

Some of the company’s earliest products included medical guides and sterile surgical supplies with a company logo that closely resembles the one used today.

The Johnson & Johnson family of companies is comprised of more than 250 subsidiaries with countless brands concentrated in consumer healthcare.

Some of these are described in the following sections.


Tylenol is a consumer drug brand for pain, fever, allergies, colds, and influenza. The brand name itself was derived from the chemical nomenclature of the paracetamol compound on which it is based. 

Tylenol was first released in 1955 by pharmaceutical manufacturer McNeil Laboratories as an elixir for children. This was the first aspirin-free product to be released in the USA at the time.

The brand was acquired by Johnson & Johnson in 1959 and Tylenol was approved for sale without a prescription soon after.


Aveeno is a skin and hair care brand that was established in 1945 by brothers Sidney and Albert Musher.

Aveeno is known for the active ingredient colloidal oats which has anti-inflammatory properties that can treat eczema, psoriasis, and sunburn, among other skin conditions.

After Mayo Clinic dermatologists recognized the work of the Musher brothers in oat-based skincare, the brand was born.

This culture of research remains today as Johnson & Johnson continues to study Aveeno’s role in the microbial diversity of healthy skin.


Listerine is a mouthwash brand that was named after Joseph Lister, a pioneer of antiseptic surgery at the Glasgow Royal Infirmary.

Inspired by Lister’s work, American Dr. Joseph Lawrence created an alcohol-based concoction containing menthol, methyl salicylate, eucalyptol, and thymol – a proprietary compound whose composition remains a trade secret.

Johnson & Johnson acquired the Listerine brand in 2006 as part of the deal that saw it purchase Pfizer’s consumer healthcare division for $16.6 billion.


Band-Aid is an adhesive bandage product and one of the most recognized brands in the world.

The word “band-aid” has entered common language in many countries as a catch-all term for adhesive bandages, but it’s also used colloquially to describe a solution to a quick or superficial solution that does not address the root cause of a problem.

The first bandage was invented by Johnson & Johnson employee Earle Dickson in 1920 in response to his wife who frequently burned or cut herself in the kitchen.

Band-Aid products were initially handmade and not that successful before mass production and sterilization increased sales in the late 1930s.


Nicorette is a nicotine replacement therapy (NRT) brand whose first product was a chewing gum developed and released in Sweden in 1971.

In subsequent years, different NRT products have been released. These include oral sprays, tablets, inhalators, and lozenges.

Nicorette is still manufactured in Sweden by Johnson & Johnson subsidiary McNeil Consumer Healthcare. 

Key takeaways

  • Johnson & Johnson is a multinational corporation with a core focus on CPGs, pharmaceutical products, and medical devices.
  • The Johnson & Johnson brand Tylenol was the first paracetamol-based painkiller in the United States. Aveeno is an oat-based skincare brand with considerable scientific backing and research.
  • Some other Johnson & Johnson brands include Nicorette, Listerine, and Band-Aid, one of the most recognizable brands in the world.

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