Slack Mission Statement Analysis

Slack’s mission is to “Make work life simpler, more pleasant and more productive.” According to the company: “Slack is the collaboration hub that brings the right people, information and tools together to get work done.”

Slack Mission Statement Analysis

Let’s take the rest of this article to deconstruct Slack’s mission statement with specific reference to how the company’s messaging platform makes work:

  • More simple,
  • More pleasant,
  • And more productive.


Slack facilitates instant and uninterrupted communication between subordinates, colleagues, and superiors.

Individuals can use Slack to easily contact others – irrespective of whether they are colleagues or employed by another company.

They can also work collaboratively in channels where emojis simplify communication and “mentions” attract the attention of the right people. 

Within these channels, users can also share audio or video clips containing important project information.

The file itself is attached to the conversation to provide context for all participants, and information can be accessed regardless of one’s location, function, or time zone.


Pleasantness is a little difficult to define, but here are two features we believe Slack’s mission statement and make work more enjoyable for its customers:

Slack huddles

These are utilized by teams to easily reach consensus via assessment of available options.

Huddles are audio-centric and intend to replicate the fast, informal, team discussions that occur in a traditional office.

Slack also noted that for employees, huddles were a much-needed alternative to back-to-back video calls.

Scheduled send

This feature enables users to delay the sending of important messages to a more convenient time for the recipient.

Using scheduled send, teams can communicate more effectively and empathetically with others. 


Productivity is demonstrated by Slack’s platform which unites over 2,500 apps and enables teams to streamline communications and automate manual processes.

This means Slack customers have more time to focus on the creative aspects of their work.

Slack Connect is the primary way productivity is enhanced on the platform. Conversations with partners, vendors, and customers can be moved from siloed email threads to a more efficient collaboration interface.

This approach results in impressive benefits to Slack Connect users, with the company claiming that the service increases the speed of the deal cycle for sales teams by 400% and reduces backlog tickets for customer support by 64%.

The productivity of Slack’s mission statement is also supported by:

  • The ability to build and connect new workflows across organizations and share, streamline, or simplify routine tasks.
  • Robust client relationships in channels that provide top-tier enterprise support and decrease response times, and
  • Enterprise-grade security features and compliance standards that reduce inefficiencies related to spam attacks and email phishing.

Key takeaways:

  • Slack’s mission statement is to “Make work life simpler, more pleasant and more productive.” According to the company’s website, “Slack is the collaboration hub that brings the right people, information and tools together to get work done.
  • Slack facilitates instant and uninterrupted communication between subordinates, colleagues, and superiors. Files containing important information are attached to conversations to provide context and are accessible to all participants regardless of function or location.
  • The pleasantness of the Slack platform is enhanced by a feature that provides a welcome alternative to back-to-back video calls. Slack Connect, on the other hand, is the primary way productivity is enhanced on the platform.

Read Next: Slack Business Model

Read: Mission Statement Examples.

Mission Statement Case Studies

Adidas Mission Statement

Adidas’ mission is “To be the best sports brand in the world.” Adidas AG is a German multinational initially founded in 1924 by Adolf Dassler who developed spiked running shoes out of his mother’s house. Today, the company is the largest sportswear producer in Europe and the second largest globally behind rival Nike.

Uber Mission Statement

Uber’s mission statement is to ignite opportunity by setting the world in motion.

Tesla Mission Statement

Tesla’s vision is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles,” while its mission is “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.” Tesla used a transitional business model as its ecosystem grows.

Amazon Mission Statement

amazon-vision-statement-mission-statement (1)
Amazon’s mission statement is to “serve consumers through online and physical stores and focus on selection, price, and convenience.” Amazon’s vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” 

Apple Mission Statement

Apple’s mission is “to bring the best user experience to its customers through its innovative hardware, software, and services.” And in a manifesto dated 2019 Tim Cook set the vision specified as “We believe that we are on the face of the earth to make great products and that’s not changing.”

Netflix Mission Statement

Netflix’s core mission, strategy, and vision are that of “improving its members’ experience by expanding the streaming content with a focus on a programming mix of content that delights members and attracts new members.”

Coca-Cola Mission Statement

Coca-Cola’s Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet.”

Starbucks Mission Statement

Starbucks highlights its mission as “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” And its vision is to “treat people like family, and they will be loyal and give their all.”

Microsoft Mission Statement

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. With over $110 billion in revenues in 2018, Office Products and Windows are still the main products. Yet the company also operates in Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and more.

Walmart Mission Statement

Walmart’smission can be summarized as “helping people around the world save money and live better – anytime and anywhere – in retail stores and through eCommerce.” While its vision is to “make every day easier for busy families.” Walmart defines “busy families” as the bull’s eye of its business strategy.

Nike Mission Statement

Nike vision is “to bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”

Google Mission Statement

Google mission statement is to “organize the world’s information and make it universally accessible and useful.” Its vision statement is to “provide an important service to the world-instantly delivering relevant information on virtually any topic.” In 2019, Sundar Pichai emphasized a renewed mission to allow people “to get things done!”

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