Slack Mission Statement Analysis

Slack’s mission is to “Make work life simpler, more pleasant and more productive.” According to the company: “Slack is the collaboration hub that brings the right people, information and tools together to get work done.”

AspectHow Slack Achieves ItAnalysis & ImplicationsAdvantages
Simplicity– Facilitates instant and uninterrupted communication.– Streamlined communication enhances efficiency.– Improved team coordination and speed.
– Provides organized channels for streamlined teamwork.– Organized channels reduce information clutter.– Easy access to relevant information.
– Enables file sharing with contextual attachments.– Contextual attachments enhance understanding.– Clear communication and reduced errors.
– Ensures accessibility regardless of location or time zone.– Global accessibility supports remote collaboration.– Increased flexibility in work arrangements.
Pleasantness– Introduces Slack Huddles for enjoyable audio-centric discussions.– Audio-centric discussions reduce video call fatigue.– Enhanced employee well-being.
– Offers Scheduled Send for considerate and empathetic communication.– Scheduled Send respects recipients’ preferences.– Improved communication etiquette.
Productivity– Integrates with over 2,500 apps to streamline tasks and save time.– Integration automates manual processes and boosts efficiency.– Increased time for creative work.
– Utilizes Slack Connect for efficient collaboration with external partners.– Collaboration with partners is simplified and expedited.– Faster deal cycles and better customer support.
– Supports workflow building for simplifying routine tasks.– Workflow automation reduces manual workload.– Improved efficiency and reduced errors.
– Provides robust client relationships in channels for enterprise support.– Client relationships are strengthened and communication is centralized.– Enhanced customer satisfaction.
– Implements enterprise-grade security features and compliance standards.– Security measures protect against data breaches and cyber threats.– Increased data protection and trust.

Slack Mission Statement Analysis

Let’s take the rest of this article to deconstruct Slack’s mission statement with specific reference to how the company’s messaging platform makes work:

  • More simple,
  • More pleasant,
  • And more productive.


Slack facilitates instant and uninterrupted communication between subordinates, colleagues, and superiors.

Individuals can use Slack to easily contact others – irrespective of whether they are colleagues or employed by another company.

They can also work collaboratively in channels where emojis simplify communication and “mentions” attract the attention of the right people. 

Within these channels, users can also share audio or video clips containing important project information.

The file itself is attached to the conversation to provide context for all participants, and information can be accessed regardless of one’s location, function, or time zone.


Pleasantness is a little difficult to define, but here are two features we believe Slack’s mission statement and make work more enjoyable for its customers:

Slack huddles

These are utilized by teams to easily reach consensus via assessment of available options.

Huddles are audio-centric and intend to replicate the fast, informal, team discussions that occur in a traditional office.

Slack also noted that for employees, huddles were a much-needed alternative to back-to-back video calls.

Scheduled send

This feature enables users to delay the sending of important messages to a more convenient time for the recipient.

Using scheduled send, teams can communicate more effectively and empathetically with others. 


Productivity is demonstrated by Slack’s platform which unites over 2,500 apps and enables teams to streamline communications and automate manual processes.

This means Slack customers have more time to focus on the creative aspects of their work.

Slack Connect is the primary way productivity is enhanced on the platform. Conversations with partners, vendors, and customers can be moved from siloed email threads to a more efficient collaboration interface.

This approach results in impressive benefits to Slack Connect users, with the company claiming that the service increases the speed of the deal cycle for sales teams by 400% and reduces backlog tickets for customer support by 64%.

The productivity of Slack’s mission statement is also supported by:

  • The ability to build and connect new workflows across organizations and share, streamline, or simplify routine tasks.
  • Robust client relationships in channels that provide top-tier enterprise support and decrease response times, and
  • Enterprise-grade security features and compliance standards that reduce inefficiencies related to spam attacks and email phishing.

Key takeaways:

  • Slack’s mission statement is to “Make work life simpler, more pleasant and more productive.” According to the company’s website, “Slack is the collaboration hub that brings the right people, information and tools together to get work done.
  • Slack facilitates instant and uninterrupted communication between subordinates, colleagues, and superiors. Files containing important information are attached to conversations to provide context and are accessible to all participants regardless of function or location.
  • The pleasantness of the Slack platform is enhanced by a feature that provides a welcome alternative to back-to-back video calls. Slack Connect, on the other hand, is the primary way productivity is enhanced on the platform.

Key Highlights about Slack:

  • Mission Statement: Slack’s mission is to “Make work life simpler, more pleasant, and more productive.” The company aims to achieve this by providing a collaboration hub that brings people, information, and tools together to enhance work efficiency.
  • Simplicity: Slack simplifies work by enabling instant and uninterrupted communication among team members, regardless of their organizational affiliations. Features like channels, emojis, mentions, and the ability to share audio or video clips enhance simplicity and facilitate efficient collaboration.
  • Pleasantness: Slack strives to make work more pleasant through features like “Slack huddles,” which replicate informal team discussions and offer an alternative to continuous video calls. The “Scheduled send” feature allows users to send messages at more convenient times, promoting effective and empathetic communication.
  • Productivity: Slack enhances productivity by integrating with over 2,500 apps, streamlining communication, and automating manual processes. Slack Connect enables efficient collaboration with external partners, resulting in faster deal cycles and reduced customer support tickets.
  • Workflow Enhancement: Slack enables the creation and connection of new workflows across organizations, simplifying routine tasks and freeing up time for creative work.
  • Client Relationships: The platform fosters robust client relationships in channels, providing enterprise-level support and reducing response times.
  • Security and Compliance: Slack maintains enterprise-grade security features and compliance standards, reducing inefficiencies related to spam attacks and email phishing.

Read Next: Slack Business Model

Read: Mission Statement Examples.

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Marc Benioff, Co-CEO of Salesforce is the main individual shareholder, with 3% of the company’s stock. Other major individual shareholders comprise Parker Harris, Co-Founder, and Chief Technology Officer, and Bret Taylor, who is the company’s CEO. Major institutional shareholders comprise The Vanguard Group, Fidelity, and BlackRock.

Salesforce Business Model

Salesforce follows a SaaS business model, offering four main categories of cloud CRM (Customer Relationship Management) services spanning the sales cloud to the marketing cloud. Where subscriptions drive the primary revenue model. However, the company leverages professional assistance to push the adoption of the software and retention of paying subscribers. Indeed, in 2023 Salesforce generated $29 billion from subscriptions and $2.33 billion from professional services.

Salesforce Revenue

In 2023 Salesforce generated $29 billion from subscriptions and $2.33 in professional services, compared to $24.66 billion in subscriptions in 2022 and $1.83 in professional services.

Salesforce Employees

Salesforce had 73,000 employees in 2022, compared to 56,000 employees in 2021, and 49,000 employees in 2020.

Salesforce Marketing Expenses

In 2023, Salesforce spent 43% of its total revenue on marketing and sales expenses, compared to 45% in 2022, and 45% in 2021.

Salesforce Cost Structure

Professional services are run at negative gross margins. In short, in 2022, on $2.33 billion in revenue from professional services, Salesforce reported a $208 million gross loss. In short, Salesforce runs professional services at a loss to boost its subscription revenue over time since professional services are used to enhance the use and retention of the software. The subscription revenue cost structure is quite effective. In 2022 on a $29 billion in subscription revenue, the company reported $5.82B in cost of revenue (expenses related to delivering the service and providing support, including the costs of data center capacity), thus generating a $23.2 billion in gross profits, in 2023.

Salesforce Revenue Per Employee

Salesforce generated $208 million in profits in 2023, compared to $1.44 billion in 2021, and over $4 billion in profits in 2020.

Salesforce Competitors

Salesforce is a cloud-based customer relationship management (CRM) provider, allowing businesses to build meaningful and sustained relationships with their customers. With robust, customizable software that integrates with social media, Gmail, and Microsoft Outlook, the Salesforce CRM platform is rated highly among businesses of all shapes and sizes. Recent data has shown that the company has captured 19.5% of the global CRM market.

Salesforce Mission Statement

Salesforce’s mission is to build bridges between companies and customers. Salesforce does that via a SaaS platform, which is enhanced via professional services offered on top of it.

Salesforce Acquisitions

Salesforce was founded in 1999 by Marc Benioff, Frank Dominguez, Dave Moellenhoff, and Parker Harris. In a relatively short time, the corporate powerhouse of enterprise software has made numerous acquisitions as part of its broader growth strategy to become a SaaS giant!

Mission Statement Case Studies

Adidas Mission Statement

Adidas’ mission is “To be the best sports brand in the world.” Adidas AG is a German multinational initially founded in 1924 by Adolf Dassler who developed spiked running shoes out of his mother’s house. Today, the company is the largest sportswear producer in Europe and the second largest globally behind rival Nike.

Uber Mission Statement

Uber’s mission statement is to ignite opportunity by setting the world in motion.

Tesla Mission Statement

Tesla’s vision is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles,” while its mission is “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.” Tesla used a transitional business model as its ecosystem grows.

Amazon Mission Statement

amazon-vision-statement-mission-statement (1)
Amazon’s mission statement is to “serve consumers through online and physical stores and focus on selection, price, and convenience.” Amazon’s vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” 

Apple Mission Statement

Apple’s mission is “to bring the best user experience to its customers through its innovative hardware, software, and services.” And in a manifesto dated 2019 Tim Cook set the vision specified as “We believe that we are on the face of the earth to make great products and that’s not changing.”

Netflix Mission Statement

Netflix’s core mission, strategy, and vision are that of “improving its members’ experience by expanding the streaming content with a focus on a programming mix of content that delights members and attracts new members.”

Coca-Cola Mission Statement

Coca-Cola’s Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet.”

Starbucks Mission Statement

Starbucks highlights its mission as “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” And its vision is to “treat people like family, and they will be loyal and give their all.”

Microsoft Mission Statement

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. With over $110 billion in revenues in 2018, Office Products and Windows are still the main products. Yet the company also operates in Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and more.

Walmart Mission Statement

Walmart’smission can be summarized as “helping people around the world save money and live better – anytime and anywhere – in retail stores and through eCommerce.” While its vision is to “make every day easier for busy families.” Walmart defines “busy families” as the bull’s eye of its business strategy.

Nike Mission Statement

Nike vision is “to bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”

Google Mission Statement

Google mission statement is to “organize the world’s information and make it universally accessible and useful.” Its vision statement is to “provide an important service to the world-instantly delivering relevant information on virtually any topic.” In 2019, Sundar Pichai emphasized a renewed mission to allow people “to get things done!”

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