predatory-pricing

What Is Predatory Pricing? Predatory Pricing In A Nutshell

Business / By /

Predatory pricing is the act of setting prices low to eliminate competition. Industry dominant firms use predatory pricing to undercut the prices of their competitors to the point where they are making a loss in the short term. Predatory prices help incumbents keep a monopolistic position, by forcing new entrants out of the market.

Aspect of Predatory PricingDescription
DefinitionSetting low prices to eliminate competition, often practiced by dominant firms.
GoalForce competitors out of the market by making them operate at a loss.
Short-Term EffectsConsumers benefit from lower prices. Companies engage in a “race to the bottom,” resulting in few surviving firms with increased market share.
Long-Term EffectsDominant firm raises prices after competitors exit, regaining profits. Effective on inelastic goods like gasoline, water, electronics.
LegalityIllegal in many countries due to competition laws and harm to consumers. Proving predatory intent can be challenging. Requires sustained low pricing, anti-competitive intent, and significant market power.
Examples– Walmart and Target’s prescription drug price war<br> – The Darlington Bus War in the UK
– Allegations against Air Canada for low fares<br> – Amazon’s e-book pricing strategies
– Microsoft’s pricing of Windows OS
– Uber’s ride-sharing pricing strategies

Understanding predatory pricing

The ultimate goal of predatory pricing is to force competitors out of the market since they will not be able to compete with the dominant firm without themselves making a loss.

Once the competition has been eliminated, the dominant firm raises its prices to recoup its losses. 

The practice of predatory pricing often results in the formation of monopolies since the already dominant firm increases its market share further once competitors have been forced out. This also creates barriers to entry for new businesses.

Short and long-term effects of predatory pricing

What are the short and long-term effects of predatory pricing?

Short-term effects

In the short term, consumers may benefit from low prices as the dominant firm undercuts its competitors. 

For companies, however, profitability declines as competitors undercut each other to attract new business.

In this so-called “race to the bottom”, only one or two companies will survive and reap the rewards of increased market share. 

Long-term effects

Once competitors have been forced out of the market, the dominant firm can raise prices and recover lost profits. 

Since the consumer is more averse to purchasing as prices rise, the dominant firm will find that price appreciation is most effective on inelastic goods such as gasoline, water, consumer electronics, rail tickets, and cigarettes. 

Is predatory pricing legal?

Predatory pricing is illegal in many countries because it contravenes competition laws and causes consumer harm. 

A pricing strategy is considered predatory if it is implemented to price competitors out of the market.

This intent may be difficult to prove because a company could claim to be lowering its prices for some other reason.

Exacerbating this difficulty is the fact that, at least initially, predatory pricing appears similar to healthy market competition.

Nevertheless, it is important to understand that the act of undercutting a competitor in isolation is not indicative of predatory pricing – regardless of the size or market dominance of the company in question.

For pricing to be predatory, there must be sustained very low pricing, an anti-competitive purpose, and substantial market power.

Predatory pricing examples

Let’s now take a look at some predatory pricing examples:

Walmart and Target

In the U.S. state of Minnesota, Walmart and Target engaged in a prescription drug price war.

To undercut the competition, Walmart started selling prescription drugs well below the price floor, which is the lowest price a good can be sold for to make a profit.

Target then matched Walmart’s prices before the Minnesota state authorities stepped in and forbade the companies from selling prescription drugs below the floor price.

The Darlington Bus War

When the bus system was deregulated in the United Kingdom in 1986, several private companies began competing with established public transport operators.

One such company, Busways, offered free rides to consumers to put rival DTC out of business.

A commission formed to investigate the matter said the company’s actions were “predatory, deplorable and against the public interest.”

Air Canada

In 2001, the Canadian airline company was alleged to have engaged in predatory pricing to force two smaller operators out of the market.

Representatives from WestJet and CanJet claimed Air Canada was offering $99 fares on multiple routes where the normal fare was $600.

Despite receiving cease-and-desist orders from the Competition Bureau in the past, Air Canada explained it was simply matching prices in this case and not undertaking predatory pricing.

Case Studies

  • Walmart and Target: In the U.S. state of Minnesota, Walmart and Target engaged in a prescription drug price war. Walmart started selling prescription drugs well below the price floor to undercut competitors, and Target matched these prices. Authorities eventually stepped in and forbade them from selling prescription drugs below the floor price.
  • The Darlington Bus War: After the deregulation of the bus system in the United Kingdom in 1986, private companies competed with established public transport operators. One company, Busways, offered free rides to consumers to put the rival DTC out of business. A commission formed to investigate the matter called the company’s actions “predatory, deplorable, and against the public interest.”
  • Air Canada: In 2001, the Canadian airline company was alleged to have engaged in predatory pricing to force two smaller operators out of the market. Representatives from WestJet and CanJet claimed that Air Canada was offering $99 fares on multiple routes where the normal fare was $600. The Competition Bureau issued cease-and-desist orders in the past, but Air Canada explained it was simply matching prices in this case and not engaging in predatory pricing.
  • Amazon: Amazon has faced allegations of predatory pricing in various ways. One example is how it reportedly priced e-books very low, sometimes below cost, to gain a dominant position in the e-book market. This led to antitrust concerns and legal actions in several countries.
  • Microsoft: In the late 1990s, Microsoft faced accusations of predatory pricing with its Windows operating system. It was alleged that Microsoft sold Windows licenses to computer manufacturers at such low prices that it made it difficult for competitors like Netscape to compete in the browser market. This led to a high-profile antitrust case against Microsoft.
  • Uber: Uber has been accused of predatory pricing in some markets. By offering rides at prices below the actual cost, Uber aimed to drive traditional taxi services out of business and establish a monopoly in the ride-sharing industry. This strategy has faced scrutiny in multiple cities and countries.
  • Predatory Pricing in Ride-Sharing: In various regions, ride-sharing companies like Uber and Lyft have been accused of using predatory pricing to gain market share. They often offer substantial discounts and subsidies to both riders and drivers, with the goal of driving traditional taxi services out of business and establishing a monopoly.
  • Pharmaceutical Industry: Some pharmaceutical companies have been accused of predatory pricing for essential medications. They raise prices significantly for drugs that have limited substitutes, making them less accessible to consumers and potentially forcing competitors out of the market.
  • Telecommunications Industry: Telecommunications companies have faced allegations of predatory pricing when they offer bundled services, such as phone, internet, and TV, at very low introductory prices to attract customers. Once customers are locked into contracts, prices often increase significantly.
  • Retailers and Small Competitors: Large retailers, like supermarkets and big-box stores, have been accused of predatory pricing by selling certain products below cost. This can put financial pressure on smaller competitors, potentially driving them out of business.

Key takeaways

  • Predatory pricing is the act of setting prices low to eliminate the competition.
  • In the short-term, predatory pricing creates a buyer’s market where consumers have access to low prices. In the long-term, monopolistic companies recoup their initial losses by forcing consumers to pay higher prices for inelastic goods.
  • For pricing to be predatory, there must be sustained very low pricing, an anti-competitive purpose, and substantial market power. Nevertheless, it can be difficult to prove since the act of undercutting prices is not indicative of predatory pricing and may instead be an aspect of healthy market competition.

Key Highlights about Predatory Pricing:

  • Introduction: Predatory pricing involves setting low prices to eliminate competition, with the aim of establishing monopolistic dominance in the market. The dominant firm undercuts competitors, forcing them to exit, and subsequently raises prices to recoup losses.
  • Goal and Outcome: The primary objective of predatory pricing is to eliminate competitors by making them operate at a loss. This strategy allows the dominant firm to attain a monopolistic position and raise prices once competition is gone, creating barriers for new entrants.
  • Short and Long-Term Effects:
    • Short-term Effects: Consumers benefit from lower prices due to competition. However, companies’ profitability declines as they engage in a “race to the bottom” to attract customers, resulting in few surviving firms with increased market share.
    • Long-term Effects: After competitors exit, the dominant firm raises prices to regain profits. Price hikes are effective for inelastic goods, such as gasoline or electronics, where consumers are less sensitive to price changes.
  • Legality:
    • Predatory pricing is illegal in many countries as it goes against competition laws and harms consumers.
    • Proving predatory intent can be challenging, as companies may claim lower prices for other reasons.
    • Sustained low pricing, anti-competitive intent, and significant market power must be present for pricing to be considered predatory.
  • Examples of Predatory Pricing:
    • Walmart and Target: Engaged in a prescription drug price war in Minnesota, with Walmart selling below profit thresholds and Target matching prices. Authorities intervened to prevent selling below floor price.
    • Darlington Bus War: Busways offered free rides to undermine rival DTC when bus deregulation occurred in the UK.
    • Air Canada: Allegedly engaged in predatory pricing by offering $99 fares to outcompete smaller operators. Debate over predatory intent and market matching.
  • Key Takeaways:
    • Predatory pricing involves strategically setting low prices to drive competitors out of the market.
    • Short-term effects benefit consumers, but long-term effects lead to monopolistic control and higher prices for essential goods.
    • Proving predatory pricing requires demonstrating sustained low prices, anti-competitive intent, and substantial market power. Undercutting alone is not necessarily indicative of predatory pricing.

Expanded Pricing Strategies Explorer

Pricing StrategyDescriptionKey Insights
Cost-Plus PricingMarkup added to production cost for profitEnsures costs are covered and provides a predictable profit margin.
Value-Based PricingPrices set based on perceived customer valueAligns prices with what customers are willing to pay for the product or service.
Competitive PricingPricing in line with competitors or undercuttingHelps maintain competitiveness and market share.
Dynamic PricingPrices adjusted based on real-time demandMaximizes revenue by responding to changing market conditions.
Penetration PricingLow initial prices to gain market shareAttracts price-sensitive customers and establishes brand presence.
Price SkimmingHigh initial prices gradually loweredCapitalizes on early adopters’ willingness to pay a premium.
Bundle PricingMultiple products or services as a packageIncreases the perceived value and encourages upselling.
Psychological PricingPricing strategies based on psychologyLeverages pricing cues like $9.99 instead of $10 for perceived savings.
Freemium PricingFree basic version with premium paid featuresAttracts a wide user base and converts some to paying customers.
Subscription PricingRecurring fee for ongoing access or serviceCreates predictable revenue and fosters customer loyalty.
Skimming and ScanningContinually adjusting prices based on market dynamicsAdapts to changing market conditions and optimizes pricing.
Promotional PricingTemporarily lowering prices for promotionsEncourages short-term purchases and boosts sales volume.
Geographic PricingAdjusting prices based on geographic locationAccounts for variations in cost of living and local demand.
Anchor PricingHigh initial price as a reference pointInfluences perception of value and makes other options seem more affordable.
Odd-Even PricingPrices just below round numbers (e.g., $19.99)Creates a perception of lower cost and encourages purchases.
Loss Leader PricingOffering a product below cost to attract customersDrives traffic and encourages additional purchases.
Prestige PricingHigh prices to convey exclusivity and qualityAppeals to premium or luxury markets and enhances brand image.
Value-Based BundlingCombining complementary products for valueEncourages customers to buy more while receiving a perceived discount.
Decoy PricingLess attractive third option to influence choiceGuides customers toward a preferred option.
Pay What You Want (PWYW)Customers choose the price they want to payPromotes customer goodwill and can lead to higher payments.
Dynamic Bundle PricingPrices for bundled products based on customer choicesTailors bundles to customer preferences.
Segmented PricingDifferent prices for the same product by segmentsConsiders diverse customer groups and willingness to pay.
Target PricingPrices set based on a specific target marginEnsures profitability based on specific financial goals.
Loss Aversion PricingEmphasizes potential losses averted by purchaseEncourages decision-making by highlighting potential losses.
Membership PricingExclusive pricing for members of loyalty programsFosters customer loyalty and membership growth.
Seasonal PricingPrice adjustments based on seasonal demandMatches pricing to fluctuations in consumer behavior.
FOMO Pricing (Fear of Missing Out)Limited-time discounts or dealsCreates urgency and encourages purchases.
Predatory PricingLow prices to deter competitors or drive them outStrategic pricing to gain market dominance.
Price DiscriminationDifferent prices to different customer segmentsCapitalizes on varying willingness to pay.
Price LiningDifferent versions of a product at different pricesCatering to various customer preferences.
Quantity DiscountDiscounts for bulk or volume purchasesEncourages larger orders and repeat business.
Early Bird PricingLower prices for early adopters or advance buyersRewards early commitment and generates initial sales.
Late Payment PenaltiesAdditional fees for late paymentsEncourages timely payments and revenue collection.
Bait-and-Switch PricingAttracting with a low-priced item, then upsellingUses attractive deals to lure customers to higher-priced options.
Group Buying DiscountsDiscounts for purchases made by a group or communityEncourages collective buying and customer loyalty.
Lease or Rent-to-Own PricingLease with an option to purchase laterProvides flexibility and ownership choice for customers.
Bid PricingCustomers bid on products or servicesPrices determined by customer demand and willingness to pay.
Quantity SurchargeCharging a fee for purchasing below a certain quantityEncourages larger orders and higher sales.
Referral PricingDiscounts or incentives for customer referralsLeverages word-of-mouth marketing and customer networks.
Tiered PricingMultiple price levels based on features or benefitsAppeals to customers with varying needs and budgets.
Charity PricingDonating a portion of sales to a charitable causeAligns with corporate social responsibility and attracts conscious consumers.
Behavioral PricingPrice adjustments based on customer behaviorCustomizes pricing based on customer interactions and preferences.
Mystery PricingPrices hidden until the product is added to the cartEncourages customer engagement and commitment.
Variable Cost PricingPrices adjusted based on variable production costsReflects cost changes and maintains profitability.
Demand-Based PricingPrices set based on demand patterns and peak periodsMaximizes revenue during high-demand periods.
Cost Leadership PricingCompeting by offering the lowest prices in the marketFocuses on cost efficiencies and price competitiveness.
Asset Utilization PricingPricing based on the utilization of assetsOptimizes revenue for assets like rental cars or hotel rooms.
Markup PricingFixed percentage or dollar amount added as profitEnsures consistent profit margins on products.
Value PricingPremium pricing for products with unique valueAttracts customers willing to pay more for exceptional features.
Sustainable PricingPricing emphasizes environmental or ethical considerationsAppeals to conscious consumers and supports sustainability goals.

Read Next: Pricing Strategy.

Connected Economic Concepts

Market Economy

market-economy
The idea of a market economy first came from classical economists, including David Ricardo, Jean-Baptiste Say, and Adam Smith. All three of these economists were advocates for a free market. They argued that the “invisible hand” of market incentives and profit motives were more efficient in guiding economic decisions to prosperity than strict government planning.

Positive and Normative Economics

positive-and-normative-economics
Positive economics is concerned with describing and explaining economic phenomena; it is based on facts and empirical evidence. Normative economics, on the other hand, is concerned with making judgments about what “should be” done. It contains value judgments and recommendations about how the economy should be.

Inflation

how-does-inflation-affect-the-economy
When there is an increased price of goods and services over a long period, it is called inflation. In these times, currency shows less potential to buy products and services. Thus, general prices of goods and services increase. Consequently, decreases in the purchasing power of currency is called inflation. 

Asymmetric Information

asymmetric-information
Asymmetric information as a concept has probably existed for thousands of years, but it became mainstream in 2001 after Michael Spence, George Akerlof, and Joseph Stiglitz won the Nobel Prize in Economics for their work on information asymmetry in capital markets. Asymmetric information, otherwise known as information asymmetry, occurs when one party in a business transaction has access to more information than the other party.

Autarky

autarky
Autarky comes from the Greek words autos (self)and arkein (to suffice) and in essence, describes a general state of self-sufficiency. However, the term is most commonly used to describe the economic system of a nation that can operate without support from the economic systems of other nations. Autarky, therefore, is an economic system characterized by self-sufficiency and limited trade with international partners.

Demand-Side Economics

demand-side-economics
Demand side economics refers to a belief that economic growth and full employment are driven by the demand for products and services.

Supply-Side Economics

supply-side-economics
Supply side economics is a macroeconomic theory that posits that production or supply is the main driver of economic growth.

Creative Destruction

creative-destruction
Creative destruction was first described by Austrian economist Joseph Schumpeter in 1942, who suggested that capital was never stationary and constantly evolving. To describe this process, Schumpeter defined creative destruction as the “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.” Therefore, creative destruction is the replacing of long-standing practices or procedures with more innovative, disruptive practices in capitalist markets.

Happiness Economics

happiness-economics
Happiness economics seeks to relate economic decisions to wider measures of individual welfare than traditional measures which focus on income and wealth. Happiness economics, therefore, is the formal study of the relationship between individual satisfaction, employment, and wealth.

Oligopsony

oligopsony
An oligopsony is a market form characterized by the presence of only a small number of buyers. These buyers have market power and can lower the price of a good or service because of a lack of competition. In other words, the seller loses its bargaining power because it is unable to find a buyer outside of the oligopsony that is willing to pay a better price.

Animal Spirits

animal-spirits
The term “animal spirits” is derived from the Latin spiritus animalis, loosely translated as “the breath that awakens the human mind”. As far back as 300 B.C., animal spirits were used to explain psychological phenomena such as hysterias and manias. Animal spirits also appeared in literature where they exemplified qualities such as exuberance, gaiety, and courage.  Thus, the term “animal spirits” is used to describe how people arrive at financial decisions during periods of economic stress or uncertainty.

State Capitalism

state-capitalism
State capitalism is an economic system where business and commercial activity is controlled by the state through state-owned enterprises. In a state capitalist environment, the government is the principal actor. It takes an active role in the formation, regulation, and subsidization of businesses to divert capital to state-appointed bureaucrats. In effect, the government uses capital to further its political ambitions or strengthen its leverage on the international stage.

Boom And Bust Cycle

boom-and-bust-cycle
The boom and bust cycle describes the alternating periods of economic growth and decline common in many capitalist economies. The boom and bust cycle is a phrase used to describe the fluctuations in an economy in which there is persistent expansion and contraction. Expansion is associated with prosperity, while the contraction is associated with either a recession or a depression.

Paradox of Thrift

paradox-of-thrift
The paradox of thrift was popularised by British economist John Maynard Keynes and is a central component of Keynesian economics. Proponents of Keynesian economics believe the proper response to a recession is more spending, more risk-taking, and less saving. They also believe that spending, otherwise known as consumption, drives economic growth. The paradox of thrift, therefore, is an economic theory arguing that personal savings are a net drag on the economy during a recession.

Circular Flow Model

circular-flow-model
In simplistic terms, the circular flow model describes the mutually beneficial exchange of money between the two most vital parts of an economy: households, firms and how money moves between them. The circular flow model describes money as it moves through various aspects of society in a cyclical process.

Trade Deficit

trade-deficit
Trade deficits occur when a country’s imports outweigh its exports over a specific period. Experts also refer to this as a negative balance of trade. Most of the time, trade balances are calculated based on a variety of different categories.

Market Types

market-types
A market type is a way a given group of consumers and producers interact, based on the context determined by the readiness of consumers to understand the product, the complexity of the product; how big is the existing market and how much it can potentially expand in the future.

Rational Choice Theory

rational-choice-theory
Rational choice theory states that an individual uses rational calculations to make rational choices that are most in line with their personal preferences. Rational choice theory refers to a set of guidelines that explain economic and social behavior. The theory has two underlying assumptions, which are completeness (individuals have access to a set of alternatives among they can equally choose) and transitivity.

Conflict Theory

conflict-theory
Conflict theory argues that due to competition for limited resources, society is in a perpetual state of conflict.

Peer-to-Peer Economy

peer-to-peer-economy
The peer-to-peer (P2P) economy is one where buyers and sellers interact directly without the need for an intermediary third party or other business. The peer-to-peer economy is a business model where two individuals buy and sell products and services directly. In a peer-to-peer company, the seller has the ability to create the product or offer the service themselves.

Knowledge-Economy

knowledge-economy
The term “knowledge economy” was first coined in the 1960s by Peter Drucker. The management consultant used the term to describe a shift from traditional economies, where there was a reliance on unskilled labor and primary production, to economies reliant on service industries and jobs requiring more thinking and data analysis. The knowledge economy is a system of consumption and production based on knowledge-intensive activities that contribute to scientific and technical innovation.

Command Economy

command-economy
In a command economy, the government controls the economy through various commands, laws, and national goals which are used to coordinate complex social and economic systems. In other words, a social or political hierarchy determines what is produced, how it is produced, and how it is distributed. Therefore, the command economy is one in which the government controls all major aspects of the economy and economic production.

Labor Unions

labor-unions
How do you protect your rights as a worker? Who is there to help defend you against unfair and unjust work conditions? Both of these questions have an answer, and it’s a solution that many are familiar with. The answer is a labor union. From construction to teaching, there are labor unions out there for just about any field of work.

Bottom of The Pyramid

bottom-of-the-pyramid
The bottom of the pyramid is a term describing the largest and poorest global socio-economic group. Franklin D. Roosevelt first used the bottom of the pyramid (BOP) in a 1932 public address during the Great Depression. Roosevelt noted that – when talking about the ‘forgotten man:’ “these unhappy times call for the building of plans that rest upon the forgotten, the unorganized but the indispensable units of economic power.. that build from the bottom up and not from the top down, that put their faith once more in the forgotten man at the bottom of the economic pyramid.”

Glocalization

glocalization
Glocalization is a portmanteau of the words “globalization” and “localization.” It is a concept that describes a globally developed and distributed product or service that is also adjusted to be suitable for sale in the local market. With the rise of the digital economy, brands now can go global by building a local footprint.

Market Fragmentation

market-fragmentation
Market fragmentation is most commonly seen in growing markets, which fragment and break away from the parent market to become self-sustaining markets with different products and services. Market fragmentation is a concept suggesting that all markets are diverse and fragment into distinct customer groups over time.

L-Shaped Recovery

l-shaped-recovery
The L-shaped recovery refers to an economy that declines steeply and then flatlines with weak or no growth. On a graph plotting GDP against time, this precipitous fall combined with a long period of stagnation looks like the letter “L”. The L-shaped recovery is sometimes called an L-shaped recession because the economy does not return to trend line growth.  The L-shaped recovery, therefore, is a recession shape used by economists to describe different types of recessions and their subsequent recoveries. In an L-shaped recovery, the economy is characterized by a severe recession with high unemployment and near-zero economic growth.

Comparative Advantage

comparative-advantage
Comparative advantage was first described by political economist David Ricardo in his book Principles of Political Economy and Taxation. Ricardo used his theory to argue against Great Britain’s protectionist laws which restricted the import of wheat from 1815 to 1846.  Comparative advantage occurs when a country can produce a good or service for a lower opportunity cost than another country.

Easterlin Paradox

easterlin-paradox
The Easterlin paradox was first described by then professor of economics at the University of Pennsylvania Richard Easterlin. In the 1970s, Easterlin found that despite the American economy experiencing growth over the previous few decades, the average level of happiness seen in American citizens remained the same. He called this the Easterlin paradox, where income and happiness correlate with each other until a certain point is reached after at least ten years or so. After this point, income and happiness levels are not significantly related. The Easterlin paradox states that happiness is positively correlated with income, but only to a certain extent.

Economies of Scale

economies-of-scale
In Economics, Economies of Scale is a theory for which, as companies grow, they gain cost advantages. More precisely, companies manage to benefit from these cost advantages as they grow, due to increased efficiency in production. Thus, as companies scale and increase production, a subsequent decrease in the costs associated with it will help the organization scale further.

Diseconomies of Scale

diseconomies-of-scale
In Economics, a Diseconomy of Scale happens when a company has grown so large that its costs per unit will start to increase. Thus, losing the benefits of scale. That can happen due to several factors arising as a company scales. From coordination issues to management inefficiencies and lack of proper communication flows.

Economies of Scope

economies-of-scope
An economy of scope means that the production of one good reduces the cost of producing some other related good. This means the unit cost to produce a product will decline as the variety of manufactured products increases. Importantly, the manufactured products must be related in some way.

Price Sensitivity

price-sensitivity
Price sensitivity can be explained using the price elasticity of demand, a concept in economics that measures the variation in product demand as the price of the product itself varies. In consumer behavior, price sensitivity describes and measures fluctuations in product demand as the price of that product changes.

Network Effects

negative-network-effects
In a negative network effect as the network grows in usage or scale, the value of the platform might shrink. In platform business models network effects help the platform become more valuable for the next user joining. In negative network effects (congestion or pollution) reduce the value of the platform for the next user joining. 

Negative Network Effects

negative-network-effects
In a negative network effect as the network grows in usage or scale, the value of the platform might shrink. In platform business models network effects help the platform become more valuable for the next user joining. In negative network effects (congestion or pollution) reduce the value of the platform for the next user joining. 

Main Free Guides:

More Resources

Discover more from FourWeekMBA

Subscribe now to keep reading and get access to the full archive.

Continue reading

Scroll to Top
FourWeekMBA