The Six Most Important Lessons You Can Learn from the Intelligent Investor Ben Graham

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If you listen to one of many Warren Buffet’s speeches on the success, you will learn invaluable lessons. In one of the many Buffet’s appearances, he says that success is more than pure intellect or energy. Accordingly, Buffet believes that integrity is the mother of all qualities, and any man can develop it. Indeed, he let us play a little game: “let’s think for a moment that you have the right to buy 10% of one of your classmates for the rest of his/her life, and you had an hour to think about it. What are you going to do? Are you going to have your friends take an IQ test?” Warren Buffet doubts it. “Are you going to pick the one with the best grades?” He doubts it too. According to Warren Buffet, you would pick the one who is humble, who gives credits, who is altruist… In few words the one who shows good leadership qualities. Then, Warren Buffet makes us assume the opposite scenario: “Imagine you had to go short 10% on someone in your class” (it means you would make money if your friend fails in life). “Who would you pick? Would you pick the person with the lowest IQ? Or the person with the lowest grades?” Again, Warren Buffet doubts it. He believes you would choose the person who turns you off the most; the dishonest person, the one who cuts corners, who does not give credits to others. In few words, Warren Buffet message is: “It doesn’t matter how smart you are, what is your IQ score, if you lack leadership skills you won’t be successful in life and therefore, in business.” (check out Six Life and Investing Principles from Warren Buffet)

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Why is Buffet’s speech relevant to this conversation?

Buffet was Benjamin Graham’s protégée. Of the many people who played a significant role in Buffet’s life, Graham is the one who most contributed to his business acumen. Indeed, when Buffet was still young and inexperienced, he found in Graham’s books “Intelligent Investor” and “Security Analysis” the foundation of his business success. Chapters 8 and 20 of the book, struck Buffet so much that he followed those principles throughout his life like a religious man would follow the Bible. Graham and Buffet proposed an alternative view on investing. One that goes against common wisdom for which “you must be super smart to be successful in investing.” Instead, Graham and Buffet say that you must have another form of intelligence to master investing: the Emotional Intelligence. (check out Six Life and Investing Principles from Warren Buffet)

Who is Benjamin Graham?

Benjamin Graham was born on 1894, in London, although his family soon moved to New York when Graham was a year old. His father died when Graham was still a kid, and he lived with his mother almost in poverty. Nonetheless, Graham made it through Columbia, and after a brilliant academic path, he soon joined Wall Street. Graham was so successful that after few years he was already running his investment firm.

How did he succeed?

Benjamin Graham became the father of value investing. Value investing starts from the assumption that Mr. Market (That’s how Graham called the Stock Exchange) is wrong most of the time. It means that most of the stocks listed there are either undervalued or overvalued. What sounds a marginal assertion today was revolutionary at the time. Indeed, at the beginning of the 20th century, the stock exchange was considered at same way of the “Oracle of Delphi,” infallible. And lucky investors were considered “Gods” rather than man. In such scenario, the great depression sounded more like a divine punishment of the gods. Rather than a simple financial crisis that could be handled. Graham ability stood in his analytical framework. This framework consists primarily of dissecting companies’ balance sheets to find those who are undervalued.

What makes Graham’s framework so cool?    

Anyone can follow it. Just one condition, as Warren Buffet says in “Intelligent Investor” (revised edition by Jason Zweig): “you need the ability to keep emotions from corroding that framework.” No man is immune to feelings, as reported by Jason Zweig: the same Isaac Newton went broke because he couldn’t keep his emotions in check and got swept by the “irrational exuberance” of the market. As the story goes, Newton in 1720 owned shares in the South Sea Company, the hottest stock in England at the time. Newton sold his stock for an astonishing %100 return. Now you might think that one of the greatest physicists in human history would stop there and be happy with what he earned. Unfortunately for our hero, this is not how the story ended. Newton thrilled, by the upward stock trend, jumped in again and bought it at a much higher price, losing $20,000 (more than $3million in today’s money). Now, you might say: “If Newton was not successful in investing, why would I?”

Speculator vs. Investor

Before investing even one dime in stock is crucial to understand the difference between speculation and investment. Indeed, the speculator is the one who invests with a very short-term horizon, trying to predict the erratic future market fluctuations. Are you so smart to be able to predict how the trend will be in the future? The truth is that statistically, you won’t be able to do that. The same Graham who was a market guru performed just 2.5% above the market return. Do you think you would be able to do better? If your answer is “yes” then you are deluding yourself. Anywhere today you find people telling you how they got rich quickly through daily trading. Although some of them got reach through speculation, statistically the success rate is meager (around 3.5%, see Daily Trading Success Rate). The investor instead is the one who has a much longer perspective and looks at the company’s balance sheet to base his decision. Warren Buffet suggests applying as much due diligence to the stock you buy as you would do when buying something critical. Think for a second the time we spend on researching the new car to purchase or the new smartphone. Why when it comes to stock investing, we approach it almost with the “slot machine player” mindset?

Our brain is not wired to handle money

As it turns out, our brains take quite other routes when it comes to money. Psychologically, our mind has not been wired for handling money. For such reason, we struggle so much (see Our Brain is not wired to handle money). Also, when it comes to stock, it seems like we own nothing. In particular today, with the new sophisticated systems, anyone can buy shares with one click. Thereby, before approaching the market ask you: Do I understand how this business works? Would I keep this stock for my entire life? Is the financial position of this company strong enough? These three simple questions can keep you away from troubles afterward. Speculating is neither right or wrong but just what it is. Therefore, if you are classified as speculator keep always in mind that you are betting against the market, in the same way, the guy who bets horses, thus expect to lose all your money. If instead, you are an investor, you can set your expectations, so that the capital will be safe and also you will receive a satisfactory return. What is an adequate return? Do not expect to become reach in one day, one year or ten. But if you are patient enough you might get rich, since your return will compound. Also, by reinvesting your dividends, you will have tax advantages. In conclusion, according to Graham, the speculator tries to anticipate and profit from market fluctuations. The investor instead looks for “suitable securities at suitable prices.” Are you a speculator or investor?

Thinking, Fast and Slow – Daniel Kahneman

What advice would Benjamin Graham give you?

Assuming that you want to be an intelligent investor, Graham would tell you:

1. Do not look at market fluctuations.

Instead, focus on understanding the business you are buying. In one case only the investor must look with an eagle eye at Mr. Market: “when it is entirely off.”In few word, when Mr. Market overvalues a stock that the intelligent investor owns; or if its market value irrationally exceeds its book value, then it is time for the rational investor to sell and benefit from market irrationality. Conversely, if a stock is extremely underpriced compared to its book value, the intelligent investor will “shop at a discount.” Why do we wait entire months for “Black Friday” to have discounts on clothes and when it comes to stock investing we neglect those “discounts”? The best deals are found in times of irrationality; the intelligent investor knows that, and he does not follow the crowd, neither buys what is fashionable at the time.

2. Do not waste your time at forecasting how the Market will perform in the future.

You might get lucky once and make a lot of money. Although, this will lead to catastrophe. Why? Well, if you are like the average speculator, after jackpotting from your lucky forecast, you will convince yourself to be a “Market guru” and to have understood how the Market works. In this moment of ultimate delusion, you will increase the stake, go “all in” and lose it all. You are warned, the intelligent investor “knows that he knows nothing” about future market movements. If you forget this basic principle, you will be easily deceived and doomed to failure.

3. Do not be fooled by the management.

The intelligent investor knows that good management is as important as analyzing the books. He must apply the same metrics used when valuing his returns when looking at the management’s performance over the years.

If the catalog of “Do Not” is not enough, Graham would give you the list of “Do”

4. Know what you are doing and know your business.

In few words, stop spending hours of your day watching business channels and reading the newspaper. Focus instead, on analyzing balance sheets and management of the organizations you want to invest in. Also, examine them at least with the same degree of due diligence you would use if you had to buy a new car or a new house.

5. Master your inner game.

Build your emotional strength, and do not listen to the continuous flow of information that is produced to “make noise.” “Know thyself,” understand how you feel, which emotional reactions you have when investing. Only by studying yourself you can master the world around you. Change your perception of the world, and suddenly the world will seem a different place.

6. Master your circle of competence.

Focus 100% of your brain power on things you understand and let the rest go. Warrant Buffet has followed this principle all his life long. He never put a dime in tech stocks because he could not understand them. That does not imply tech stocks must always be ignored, by your investment. However, ask yourself: do I know how this business works?

Why should I follow Graham’s principles?                                                                             

Well, there is no particular reason to implement those laws, besides the fact that everything you tried did not work. If you are stuck at investing, and you need a successful system, then there is no hurt in trying those principles.

How to keep emotions from sabotaging our success in investing.    

Each time you lose money investing, don’t fool yourself into thinking: “I am a particular case”“none feels like I do” and “I have been such a failure all my life, and I will always be.” That is a deception your brain is constructing to make you feel the “victim.” Biologically speaking it is true that each human being is different in some way; since our, DNA has so many possible arrangements for any person on earth. On the other hand, though, when it comes to psychological processes we are all the same. We all follow more or less the same thought patterns; although none will tell you what he is thinking; quite the opposite. In any case, start to understand your thought patterns when investing and laugh at the voices that try to deceive you. But keep in mind:


To read more about investing check out Six Life and Investing Principles from Warren Buffet)


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Gennaro Cuofano

Gennaro Cuofano, International MBA. Creator of The Four-Week MBA Community and Content Marketer/Business Developer at WordLift

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