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How Does ZipRecruiter Make Money?

ZipRecruiter is a job board platform that syndicates vacancies across similar sites, primarily monetizing the service as a subscription, from a base price of $249 per month going up depending on the features offered within the subscription tier. With a service called ZipAlerts, the company also makes money with a PPC model

Origin story

ZipRecruiter was founded in 2010 by Ian Sigel, Joe Edmonds, Will Redd, and Ward Poulos to provide a reliable and effective platform for recruiters and jobseekers.

Ziprecruiter is one of the hundreds or possibly thousands of online job boards. However, a recruiter who posts a new position on ZipRecruiter will then have that position syndicated across more than 100 similar websites. For businesses, this removes a lot of the time and expense associated with the recruitment process.

Once the job advertisement is live, recruitment officers can easily peruse the list of applications and profile information through a dedicated portal. Proprietary technology also allows recruitment managers to scan through a resume database and invite suitable candidates to apply.

ZipRecruiter revenue generation

ZipRecruiter is unique among job board providers in that it offers flexible and lucrative pricing plans. 

Indeed, the subscription-model is how the company makes the bulk of its money.

From a base price of $249 per month, Ziprecruiter then works with each business to customize a plan according to its unique needs.

Extra charges apply according to:

  • How many job advertisements the business post every month.
  • The location and/or industry of the business.
  • The number of resume downloads required.
  • The number of employees forecast to use the ZipRecruiter interface.

ZipRecruiter offers Standard, Premium, and Enterprise plans, with the latter two plans including extra features such as dedicated support, premium job placements, and access to a larger database.

Prices toward the Enterprise end of ZipRecruiter packages are available upon request. In general, the more frequently a business wants to advertise the deeper its pockets must be.

Software

In 2017, ZipRecruiter acquired software provider JobBoard. This allows third-party businesses the opportunity to use the platform to create their own dedicated job board.

With near-instant access to 8 million jobs, ZipRecruiter charge handsomely. The Professional plan starts at $549/month with Enterprise pricing available upon request. Similar to ZipRecruiter platform subscriptions, pricing will depend on the number and frequency of jobs posted and how many team members require access.

ZipAlerts

Job seekers who use ZipRecruiter can be sent targeted job advertisements via email, provided they meet certain criteria.

ZipAlerts is a pay-per-click (PPC) advertising program allowing recruitment managers to target suitably qualified individuals in their inbox.

Each time the individual clicks an ad, the business doing the advertising has to pay ZipRecruiter a small fee. Ultimately, the exact fee amount is dependent upon the location and type of job advertised and the demand for jobs in the particular industry.

Key takeaways:

  • ZipRecruiter was created in 2011 to provide an effective and reliable platform for both job seekers and hiring businesses.
  • ZipRecruiter offers flexible and tailored pricing plans which provide a point of difference in the job search industry. This is particularly true for medium to large enterprises who can work with dedicated account managers to tailor a plan according to their unique needs.
  • ZipRecruiter also makes money by selling software to businesses who want to start their own job boards. The company also collects a fee by allowing recruitment managers to target suitable candidates through email PPC advertising.

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