As startups gain control of new markets. They expand in adjacent areas in disparate and different industries by coupling the new activities to benefits customers. Thus, even though the adjunct activities might see far from the core business model, they are tied to the way customers experience the whole business model.
Amazon Prime case study

Example of how Amazon expanded in an adjacent area, like media and content with Amazon Prime. At first sight that might seem completely unrelated to the Amazon business model.
Amazon Prime offers premium content available on its streaming platform. And yet, it also bundles up free delivery, which makes the repeat purchases on Amazon e-commerce much more convenient. Thus enhancing its overall business model.
Connected Business Concepts And Frameworks





Horizontal vs. Vertical Integration
























Read Also: Vertical Integration, Horizontal Integration, Supply Chain.
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