Coopetition describes a recently modern phenomenon where organizations both compete and cooperate, which is also known as cooperative competition. A recent example is how the Netflix streaming platform has been among the major customers of Amazon AWS cloud infrastructure, while Amazon Prime has been among the competitors of the Netflix Prime content platform.
The Netflix case study
As highlighted on the Amazon AWS website:
Online content provider Netflix can support seamless global service by using Amazon Web Services (AWS). AWS enables Netflix to quickly deploy thousands of servers and terabytes of storage within minutes. Users can stream Netflix shows and movies from anywhere in the world, including on the web, on tablets, or on mobile devices such as iPhones.
Netflix never built its own data centers (today, Netflix is mostly hosted on Amazon AWS).

Amazon AWS infrastructure and architecture, which hosts Netflix’s content platform
Why didn’t Netflix build its own data centers?
In reality, Netflix is focused on providing great content and building its brand through that.
That is why, in these years, we’re assisting the “mediafication” of Netflix, and I won’t be surprised if in the coming years, at a certain point, produced content investments will pass the licensed content investments.



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