Both Apple and Microsoft have diversified business models.
Though each of these companies has a core business.
For Microsoft, it’s the Windows set of products. While for Apple, it’s the iPhone, around which the company has developed a trillion-dollar mobile ecosystem.
Apple and Microsoft, while they might have some overlap, they are fundamentally different companies.
Microsoft is a software-first company, and while, over the years, it also started to develop its own line of PCs and tablets, it’s still primarily a software company.
Apple, on the other side, combines hardware, software, and marketplace to enhance a business ecosystem through its App store and iPhone.
Microsoft has been diversifying in various areas, also investing massively in new areas like AI, with the partnership with OpenAI.
Apple, on its side, has consolidated its business model through the mobile platform while it has been looking to expand into other platforms like AR and mixed reality.
Read Next: Microsoft Business Model, Who Owns Microsoft?, Microsoft Organizational Structure, Microsoft SWOT Analysis, Microsoft Mission Statement, Microsoft Acquisitions, Microsoft Subsidiaries, Bill Gates Companies.
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