Microsoft is a diversified company, still primarily making money with its productivity Windows Office package, and over the years, it has bought several other businesses (like LinkedIn, Bing, and Xbox).
Even though the company has been diversifying via an acquisition strategy by acquiring incredible assets like LinkedIn and GitHub.
In addition, in 2019 and then in 2022-23, Microsoft led a business partnership with OpenAI to integrate its technology within its core products, thus giving a second chance to its search engine Bing.
And by integrating AI into its browser, Edge, and its core products.
Apple primarily makes money by selling iPhones and other tech devices. Apple is less diversified, and it’s primarily a product company, more skewed toward software in the last few years.
Apple, managed to build the most valuable mobile business platform.
Both companies are tech giants with a dominant position in their own markets (Microsoft = Productivity, Apple = Smartphones).
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