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Microsoft vs. Apple: Business Models Compared
Microsoft is a diversified company, still primarily making money with its productivity Windows Office package and that over the years has bought several other businesses (like LinkedIn, Bing, Xbox). Apple primarily makes money by selling iPhones, and other tech devices. Apple is less diversified and it’s primarily a product company, more skewed toward software in the last few years. Both companies are tech giants with dominant position in their own markets (Microsoft = Productivity, Apple = Smartphones).
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