Key Highlights of Apple’s Sales Channels Strategy
- Sales Channel Breakdown:
- Indirect Channels:
- Indirect channels include third-party cellular networks, wholesalers/retailers, and resellers.
- They play a crucial role in amplifying sales, achieving scale, and offering subsidies, which make products like the iPhone accessible to a wider audience.
- Direct Channel:
These channels enable broader market penetration and affordability through subsidies.
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