\n\n**Apple Revenue Breakdown [2025]: $416B Split by Product, Services, and Geography**\n\nApple closed fiscal year 2025 (ended September 27, 2025) with $416 billion in total revenue, a roughly 7% increase year over year and a new all-time record. Net income reached $112 billion. Diluted EPS grew double digits across every quarter. The company now sits on an installed base of over 2.3 billion active devices — a number that crossed 2.5 billion early in fiscal 2026 — and more than one billion paid subscriptions.\n\nThese are not just big numbers. They represent the structural economics of the most profitable consumer technology flywheel ever built.\n\n## Revenue by Product Segment\n\nApple reports five product-level segments. Here is how each performed in FY2025:\n\n| Segment | Revenue (FY2025) | % of Total | YoY Change |\n|
How we source: figures on this page come from the company’s own filings (SEC 10-K, 10-Q and earnings releases, or its annual report), with the period stated next to each number. Last refreshed October 2026. Our methodology.
Apple in charts
iPhone still drives Apple ($54.3B in the June 2026 quarter, +22%), and Services adds $30.7B. Source: Applequarterly earnings releases (Form 8-K, SEC EDGAR). Analysis by The Business Engineer.The Americas brought in $45.8B; Greater China grew 22% to $18.8B. Source: Applequarterly earnings releases (Form 8-K, SEC EDGAR). Analysis by The Business Engineer.Services earned a 76% gross margin in the June 2026 quarter; hardware earned 40%. Source: Applequarterly earnings releases (Form 8-K, SEC EDGAR). Gross margin = net sales minus cost of sales, calculated. Analysis by The Business Engineer.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur, HackerNoon and Search Engine People. Find him on LinkedIn and Substack. See how we source.
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