|Google Search & other||$69.8B||$85.3B||$98.1B||$104B||$149B|
Google was the most powerful advertising machine ever built.
Starting as a research project from two PhDs at Stanford (Page and Brin), Google became the most scalable advertising machine of our time.
Today Google, rebranded as Alphabet, still generates most of its revenues from advertising, which powers up more than 80% of its revenues in 2021.
On the one hand, you get a free search engine, together with other vertical tools for search, which serves billions of users for free.
While advertisers can use Google Ads to target free users on the platform.
Google and Facebook have been one of the most prominent attention merchants of the last decade.
Still as of 2021, most advertising revenues would be split between Google and Facebook.
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