Fast Fashion vs Slow fashion

Both movements took off in the mid 1980s but they took opposite direction. Where fast fashion with players like Zara and H&M took over the fashion industry by leveraging on shorter and shorter design-manufacturing-distribution cycles, slow fashion focused on sourcing sustainability, quality and sustainability of the supply chain as the key elements.

fast-fashion
Fash fashion has been a phenomenon that became popular in the late 1990s, early 2000s, as players like Zara and H&M took over the fashion industry by leveraging on shorter and shorter design-manufacturing-distribution cycles. Reducing these cycles from months to a few weeks. With just-in-time logistics, flagship stores in iconic places in the largest cities in the world, these brands offered cheap, fashionable clothes and a wide variety of designs.
slow-fashion
Slow fashion is a movement in contraposition with fast fashion. Where in fast fashion it’s all about speed from design to manufacturing and distribution, in slow fashion instead quality and sustainability of the supply chain are the key elements.

Read Next: SHEINASOSZara, Slow FashionFast FashionUltra-Fast FashionReal-Time Retail.

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