Facebook Ad Revenue

Meta Revenue Breakdown2021%2020%
Advertising$114,9B97.5%$84.16B97.9%
Other revenue (payments and fees)$721M0.6%$657M0.8%
Reality Labs (primarily sales of Oculus, now called Meta Quest)$2.27B1.9%$1.139B1.3%
Total$117.92B$85.96B
In 2021, advertising revenues represented 97.5% of the total revenues for Facebook (now Meta), with $114.9 billion in revenues, 2021. Other revenues, comparing payments and fees were $721 million in 2021 or 0.6% of the total revenues. While Reality Labs (primarily sales of Oculus, rebranded as Meta Quest) amounted to $2.27 billion, or 1.9% of the total revenues, in 2021.
2021 vs. 2020
N. of ads delivered growth rate10%
Price per ad increase24%
As per the FourWeekMBA Analysis, Facebook advertising revenues, in 2021, grew, thanks to an increased number of ads delivered. In fact, in 2021, 10% more ads were served through Facebook’s products, and a price per ad increase of 24%. Therefore, more ads served, and a higher cost per ad drove the revenues in 2021. Ads revenues growth was also driven by mobile devices.
Geography
US & Canada51,54143.71%
Europe (includes Russia, Turkey)29,05724.64%
Asia-Pacific26,73922.67%
Rest of the World (includes Africa, Latin America, and the Middle East)10,5928.98%
Total117,929
The North American area still represents the most important geographic segment, when it comes to revenues. Indeed, 43.71% of the revenues came from US & Canada.
Key Facts
FoundersMark Zuckerberg, Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, Chris Hughes
Year FoundedFebruary 2004, Cambridge, MA
Year of IPOMay 18, 2012
IPO Price$38.00
Market Cap at IPO$104 Billion
Total Revenues at IPO$3.7 Billion by 2011, prior to the IPO
Total Revenues in 2021$117.9 Billion
Changed nameMeta, in October 2021
Employees71,970 employees, globally, as of December 31, 2021
Revenues per Employee$1,642,693.97
Who owns Meta?Mark Zuckerberg is the primary individual shareholder, with 81.7% of Class B shares, and 52.9% of the total voting power
Founded in February 2004, in Cambridge, MA, by Mark Zuckerberg, Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes, Facebook IPOed on May 18, 2012, at a price of $38 per share, and a market cap of $104 billion and total revenues for $3.7 billion in 2011, prior to the IPO. In 2021, Facebook generated over $117 billion in revenues, and it changed its name in October 2021, to Meta. With 71,970 employees, Meta generated $1,642,694 per employee. Mark Zuckerberg is the primary individual shareholder, with 81.7% of Class B shares, and 52.9% of the total voting power

Read Also: Facebook Business Model

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