Facebook Profitability: FY2025 data

Facebook Profitability

In short

Meta earned $60.5 billion of net income in 2025, slightly below 2024’s $62.4 billion, on revenue of $201.0 billion, according to its 10-K. Its apps business (Facebook, Instagram, WhatsApp, Messenger) runs at a 52% operating margin, while Reality Labs lost $19.2 billion, bringing the group margin to 41%.

Sources: Form 10-K for fiscal 2025, Form 10-K for fiscal 2023. Analysis by The Business Engineer.

How we source: the figures in the boxes and charts on this page come from Meta’s own annual filing, with the period stated next to each number. Data checked 17 October 2026. The original article below may quote earlier periods. Our methodology.

Key figures · fiscal 2025 (year to 31 December 2025)
Total revenue, FY2025$201B+22.2% vs prior year
Net income$60.5B ($62.4B in 2024)FY2025
Operating margin, Family of Apps / Reality Labs / total52% / -870% / 41%FY2025
Reality Labs operating loss$19.2BFY2025
Source: Form 10-K for fiscal 2025, Form 10-K for fiscal 2023. Changes calculated by FourWeekMBA from the filing.
Meta revenue breakdown, FY2025
Revenue by type, fiscal 2025; the three lines add up to total revenue
Advertising$196B · 98%
Other revenue (WhatsApp paid messaging, Meta Verified)$2.6B · 1%
Reality Labs$2.2B · 1%
Source: Form 10-K for fiscal 2025, Form 10-K for fiscal 2023. Bars drawn to scale. Chart by The Business Engineer.
Meta net income, FY2021 to FY2025
Net income per year
FY2021$39.4B
FY2022$23.2B
FY2023$39.1B
FY2024$62.4B
FY2025$60.5B
Source: Form 10-K for fiscal 2025, Form 10-K for fiscal 2023. Bars drawn to scale. Chart by The Business Engineer.
YearRevenuesNet Profits
2021$117.9B$39.37B
2022 $116.6B$23.2B
2023$134.9B$39.1B
FourWeekMBA Intelligence – Source: Financials

Facebook (Meta) revenue in 2023 increased to $134.9B, compared to $116.6B in 2022. Its profitability increased to $39.1B in 2023, compared to $23.2B in 2022 and $39.37B in 2021.

Read Also: Facebook Business Model

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