business-motivation-model

Business Motivation Model In A Nutshell

The Business Motivation Model (BMM) is a means of developing, communicating, and managing business plans in an organized fashion. The Business Motivation Model is one of many frameworks that seek to fill a gap between strategic planning and execution. This gap is usually the result of a lack of communication between departments. Communication is also hampered when different departments describe problems using different terminology. 

Understanding the Business Motivation Model

To that end, the BMM seeks to standardize business plan communication within an enterprise. It also encourages businesses to construct tools that help them store, cross-reference, and report on the key elements of business plans.

There are two main purposes of a BMM:

  1. To make decisions that are visible to all decision-makers and explain the rationale for making them. Businesses should also improve decision-making ability by reflecting on the experience and learning.
  2. To provide references from the decisions to their effects on business operations. This may include changes to roles, responsibilities, or processes.

Key components of the Business Motivation Model

To help communicate the change associated with implementing a business plan, the BMM has a vocabulary of 22 core concepts.

These core concepts are defined in terms of five key areas:

  1. Ends – what does the business want to accomplish? Goals and objectives are commonly referenced.
  2. Means – how does the business intend to accomplish it? The means may be a particular strategy, tactic, or mission.
  3. Directives – what are the rules and policies that constrain or govern the means?
  4. Influencers – defined as any factor an enterprise believes may affect it. This includes internal influencers (infrastructure, resource quality) and external influencers (customers, regulation, competition).
  5. Assessments – or the risk and reward associated with an influencer causing a significant impact on the enterprise. The assessment often involves a SWOT analysis to assess internal and external factors.

Conceptually, the relationship between the Ends, Means, and Influencers helps the business answer two fundamental questions:

  • What is needed to achieve what the enterprise desires to achieve? Here, decision-makers need to identify the Means necessary to achieve the desired Ends.
  • Why does each element of the business plan exist? In other words, which End does each Mean serve? What are the Influencers that provide the foundation for each choice?

Business Motivation Model best practices

It should be noted that the BMM is not a methodology but a blueprint designed to support a range of methodological approaches.

The only stipulations for creating a BMM include:

  • A business-driven requirements development process.
  • Organized business plans being a fundamental deliverable in any such process.
  • Incorporating business rules and business processes as non-negotiable elements. This helps the business guide the performance of the work and provide an adequate fallback position if some aspect of the plan fails. Rules are also important in resolving conflict that occurs when goals or objectives contradict each other.

Key takeaways:

  • The Business Motivation Model is a framework for recording important governance decisions in business plans and associated change management. It also provides a means of connecting decision-making to business operations.
  • The Business Motivation Model contains 22 core concepts that help streamline communication. Each core concept occupies one of five key areas of activity within an organization.
  • The Business Motivation Model is not a methodology but a blueprint designed to support several approaches. With only three general stipulations, the BMM approach is a flexible approach to a variety of business contexts.

Read Next: SWOT AnalysisPersonal SWOT AnalysisTOWS MatrixPESTEL AnalysisPorter’s Five ForcesTOWS MatrixSOAR Analysis.

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Published by

Gennaro Cuofano

Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA Flagship Book "100+ Business Models"