The blue ocean strategy is a theory that states companies can gain a competitive advantage by creating whole new markets through value innovation (so-called blue oceans) where competition doesn’t exist yet. Stuck in the middle is a scenario from Porter’s Generic Strategies, where for lack of focus or differentiation, a company finds itself in a place where it lacks strategic advantage.
Blue Ocean Strategy
Porter’s Generic Strategies
Read Next: Blue Ocean Strategy, Porter’s Generic Strategies.
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