MINI is part of the BMW Group, which acquired it in 1996. The group generated over €142 billion in sales. MINI’s top models comprised MINI Hatch, MINI Countryman, MINI Clubman, and MINI Convertible.
Summary of MINI’s Ownership History:
- Founding and Early Years: The history of MINI dates back to 1959 when the British Motor Corporation (BMC) introduced the original MINI, designed by Sir Alec Issigonis. The classic MINI became an iconic small car known for its compact size, innovative design, and fun-to-drive nature.
- Acquisition by BMW: In 1994, BMW acquired the Rover Group, which included the MINI brand. The acquisition allowed BMW to take ownership of the MINI brand and its iconic heritage.
- Relaunch and Modernization: After acquiring MINI, BMW embarked on a significant relaunch and modernization effort for the brand. In 2001, BMW introduced the new MINI Hatch, a modern reinterpretation of the classic MINI, while retaining its signature design elements.
- MINI Under BMW Ownership: Since its acquisition by BMW, MINI has been a wholly-owned subsidiary of the BMW Group. BMW has invested in the brand’s development, design, and engineering, aiming to maintain the essence of the original MINI while incorporating modern technology and features.
- BMW Group’s Financial Performance: The BMW Group, which includes MINI, generated over €142 billion in sales in 2022. As one of the world’s leading premium car manufacturers, the BMW Group produces a wide range of luxury vehicles across its brands, including BMW, MINI, and Rolls-Royce.
- MINI’s Top Models: MINI’s top models include the MINI Hatch, a compact and sporty three-door or five-door hatchback; the MINI Countryman, a versatile compact SUV; the MINI Clubman, a more spacious and practical model with a distinctive split rear door; and the MINI Convertible, a fun-to-drive open-top model.