The Phantom, Rolls-Royce’s flagship model, has the lowest sales figure in 2022 with 427 units sold, highlighting its exclusivity and niche appeal within the high-end luxury market.
Between 2021 and 2022, sales for the Rolls-Royce Phantom experienced a slight increase, going from 418 to 427 units.
The Ghost, however, saw a minor decrease in sales from 2,015 units in 2021 to 1,909 units in 2022.
The Wraith/Dawn models experienced a significant increase in sales, more than doubling from 328 units in 2021 to 828 units in 2022.
The Cullinan, while remaining the most popular Rolls-Royce model, experienced a decrease in sales from 3,260 units in 2021 to 2,422 units in 2022.
The overall trend shows a mixed performance for Rolls-Royce models between 2021 and 2022, with some models experiencing growth, while others witnessed a decline in sales.
BMW’s revenue has demonstrated an overall upward trend from 2018 to 2022.
The lowest revenue occurred in 2018 at €96.85 billion, and the highest in 2022 at €142.6 billion.
Between 2018 and 2019, revenue increased from €96.85 billion to €104.2 billion.
In 2020, BMW’s revenue dropped to €98.99 billion.
In 2021, revenue rebounded to €111.24 billion and then significantly increased to €142.6 billion in 2022.
Between 2021 and 2022, there was a significant increase in revenue, going from €111.24 billion to €142.6 billion, indicating strong businessperformance.
Manufacturing costs also increased during the same period, rising from €50.34 billion in 2021 to €77 billion in 2022.
The increase in manufacturing costs could be attributed to a higher production volume, increased material costs, or other factors impacting the production process.
Despite the increase in manufacturing costs, the company’s revenuegrowth suggests it has successfully managed to maintain profitability and generate higher sales.
Sales for most BMW model series have decreased from 2021 to 2022, with the exception of the BMW X5/X6 and BMW iX.
The BMW X5/X6 experienced a significant increase in sales, going from 240,504 units in 2021 to 277,057 units in 2022.
The BMW iX saw the most substantial growth, with sales skyrocketing from 2,638 units in 2021 to 39,130 units in 2022.
The largest sales decline occurred in the BMW X1/X2 model series, dropping from 311,928 units in 2021 to 242,189 units in 2022.
The BMW 3 Series/4 Series remains the best-selling model series, despite a slight decrease from 490,969 units in 2021 to 478,932 units in 2022.
Sales of BMW’s electric vehicle offerings, the i3/i8, declined from 28,541 units in 2021 to 22,280 units in 2022, while the iX experienced a significant increase in sales.
The MINI Hatch (3- and 5-door) remains the most popular model, with sales remaining relatively stable between 2021 and 2022, at 163,929 and 164,270 units, respectively.
The MINI Convertible experienced a small increase in sales from 2021 to 2022, with sales rising from 24,423 to 25,120 units.
The MINI Clubman also saw a growth in sales, with an increase from 27,870 units in 2021 to 30,385 units in 2022.
The MINI Countryman, the largest model in the lineup, witnessed the most significant increase in sales, going from 76,700 units in 2021 to 82,363 units in 2022.
Overall, sales of individual MINI models have increased between 2021 and 2022, despite the slight decline in total MINI sales during the same period.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
