BoxyCharm recognized a gap in the popular beauty subscription box market. Most companies were shipping boxes with sample-sized products that were not on trend or seasonally appropriate. As a proponent of the subscription box business model, BoxyCharm makes money via subscription revenue.
BoxyCharm was founded in 2013 by entrepreneur Joe Martin.
Martin recognized a gap in the popular beauty subscription box market.
Most companies were shipping boxes with sample-sized products that were not on trend or seasonally appropriate.
The first BoxyCharm subscription box incorporating trendy full-sized products was shipped later that year.
For the next three years, Martin invested more money into growing the company until it had $20 million in annual revenue.
He also minimized shipping costs by ensuring each package was under a certain weight and identified countries where he could sell and ship efficiently.
As a direct consequence, initial operations were focused on Canada, Mexico, and Puerto Rico.
Today, BoxyCharm claims to have a community of more than 2.4 million followers across its social media platforms.
BoxyCharm revenue generation
To access a regular beauty box, customers must complete a beauty quiz to help the company create personalized product recommendations.
Once this has been completed, the subscriber has three options:
- BoxyCharm ($25/month) – with five full-sized products in a base box up to a value of $235. After the first box is delivered, members on the basic plan can choose one item for their next box.
- BoxyCharm Premium ($35/month) – with six full-sized products up to a value of $275. Premium members receive free shipping and can choose from two items each month. Note that the company allows customers to subscribe to BoxyCharm and BoxyCharm Premium simultaneously.
- BoxyCharm Luxe – for an additional $24.99, customers can opt to receive 8 full-sized products every quarter with a value of around $455. This includes makeup, skincare, lifestyle must-haves, and hair tools. The Luxe box replaces the base box in March, June, September, and December.
The purchase of additional products is also available in the BoxyCharm add-ons store.
This option is available for those who prefer not to receive a subscription box.
In most cases, shipping is free. However, the company charges $5 for orders sent to Alaska, Hawaii, U.S. Territories, and Canada.
BoxyCharm PopUp is a shopping event featuring large discounts on makeup, skincare, haircare, and lifestyle products.
Discounts may be greater than 80%. As a result, the service is only available to subscribed members.
- BoxyCharm is an American subscription box service for beauty products. It was founded by Joe Martin who noted that similar services did not incorporate full-sized products that were seasonally appropriate.
- BoxyCharm makes money via three subscription plans, with each differing according to product quality, diversity, and customization.
- BoxyCharm sells its beauty products on a one-off basis and also runs regular shopping events with heavy discounts for subscribed members.
Related Visual Concepts
Main Free Guides: