Ford Sales: Retail vs. Wholesale: FY2025 data

Ford Sales: Retail vs. Wholesale

In short

Ford’s U.S. dealers sold 2,204,124 vehicles in 2025 while Ford wholesaled 2,104,501 to them, its 10-K shows, a reversal of 2024, when wholesales (2,199,587) ran ahead of sales (2,078,832). Worldwide, Ford wholesaled 4.395 million vehicles in 2025, down from 4.470 million in 2024.

Sources: Form 10-K for fiscal 2025, Form 10-K for fiscal 2024. Analysis by The Business Engineer.

How we source: the figures in the boxes and charts on this page come from Ford’s own annual filing, with the period stated next to each number. Data checked 25 October 2026. The original article below may quote earlier periods. Our methodology.

Key figures ยท fiscal 2025 (year to 31 December 2025)
Worldwide wholesales (vehicles), FY20254,395K-1.7% vs prior year
U.S. sales (dealer sales to customers)2,204K+6.0% vs prior year
U.S. wholesales (to dealers)2,105K-4.3% vs prior year
U.S. market share13.2% (12.6% in 2024)2025
U.S. hybrid sales228,072 (187,426 in 2024)2025
U.S. electric vehicle sales84,113 (97,865 in 2024)2025
Source: Form 10-K for fiscal 2025, Form 10-K for fiscal 2024. Changes calculated by FourWeekMBA from the filing.
Ford u.S. sales vs U.S. wholesales, FY2025
Vehicles, thousands, 2025 (year to 31 December). U.S. sales = mainly sales by dealers, plus government sales and Ford management leases, partly estimated from registrations; U.S. wholesales = mainly vehicles sold to dealerships. Ford gives this comparison for the U.S. only
U.S. sales (dealer sales to customers)2,204K
U.S. wholesales (to dealers)2,105K
Source: Form 10-K for fiscal 2025, Form 10-K for fiscal 2024. Bars drawn to scale. Chart by The Business Engineer.
Ford worldwide wholesales, FY2021 to FY2025
Total company wholesale units per year, thousands, as reported in each 10-K
FY20213,942K
FY20224,231K
FY20234,413K
FY20244,470K
FY20254,395K
Source: Form 10-K for fiscal 2025, Form 10-K for fiscal 2024. Bars drawn to scale. Chart by The Business Engineer.
  • Retail sales experienced a consistent decline from 2018 to 2022:
    • 2018: 2,497,318
    • 2019: 2,422,698
    • 2020: 2,044,744
    • 2021: 1,905,955
    • 2022: 1,864,464
  • Wholesale sales, on the other hand, fluctuated during this period:
    • 2018: 2,539,866
    • 2019: 2,412,205
    • 2020: 1,826,237 (significant drop)
    • 2021: 1,716,481 (further decrease)
    • 2022: 2,012,345 (sharp increase)

Related to Ford

Ford Revenue

ford-revenue
Ford generated $158 billion in revenue in 2022, compared to over $136 billion in 2021, and over $127 billion in 2020.

Ford Profitability

ford-profitability
Ford posted a net loss of nearly $2 billion in 2022, compared to a net profit of almost $18 billion in 2021, and a net loss of over $1 billion in 2020.

Ford Sales By Channel

ford-sales-by-channel
Compared to retail, Ford sold most of its cars via wholesale in 2022.

Ford Distribution Strategy

ford-distribution-strategy
In 2022, 52% of Ford’s vehicles (2 million) were sold via wholesale, vs. 48% sold via Retail (48%).
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