ford-distribution-strategy

Ford Distribution Strategy

Business / By / March 17, 2023

In 2022, 52% of Ford’s vehicles (2 million) were sold via wholesale, vs. 48% sold via Retail (48%).

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Ford Revenue

ford-revenue
Ford generated $158 billion in revenue in 2022, compared to over $136 billion in 2021, and over $127 billion in 2020.

Ford Profitability

ford-profitability
Ford posted a net loss of nearly $2 billion in 2022, compared to a net profit of almost $18 billion in 2021, and a net loss of over $1 billion in 2020.

Ford Sales By Channel

ford-sales-by-channel
Compared to retail, Ford sold most of its cars via wholesale in 2022.

Ford Distribution Strategy

ford-distribution-strategy
In 2022, 52% of Ford’s vehicles (2 million) were sold via wholesale, vs. 48% sold via Retail (48%).

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About The Author

Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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