QuickBooks is owned by Intuit, which reports it in its Global Business Solutions segment. Intuit is widely held: its latest proxy lists Vanguard (10.28%) and BlackRock (8.39%) as holders above 5%, and co-founder Scott Cook holds 2.21% through trusts.
Correction (10 Oct 2026): earlier versions of this page showed undated or unsourced ownership figures. Ownership now comes from Intuit Inc.’s filings (Intuit 2026 proxy statement); the rest of the article is kept as it was.
How we source: figures on this page come from the company’s own filings (SEC 10-K, 10-Q, prospectus and earnings releases, or its annual report), with the period stated next to each number; outside estimates appear only labelled, with their source and date. Last refreshed October 2026. Our methodology.
QuickBooks is Intuit’s small-business accountingsoftware; Intuit’s fiscal 2026 Form 10-K reports QuickBooks Online Accounting within its Global Business Solutions segment. Intuit’s proxy statement (filed November 2025) lists The Vanguard Group (28.6 million shares, 10.28%) and BlackRock (23.4 million, 8.39%) as holders above 5%; co-founder Scott Cook holds 6.16 million shares (2.21%) through trusts.
The Business Engineer view
QuickBooks is Intuit’s platform for small businesses, and Intuit’s strategy is to sell more services on top of it: payroll, payments and AI agents. Its owners are mostly index funds, with the co-founder still a meaningful holder.
QuickBooks is part of the Intuit Group. American billionaire, and founder of Intuit, Scott D. Cook, is the main individual shareholder of the company with 2.54% ownership. The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%), and The Vanguard Group (8.9% ownership).
Detail
Description
Product
QuickBooks
Ownership Structure
Wholly owned product
Parent Company
Intuit Inc.
Introduction Date
1983 (original product launch), QuickBooks launched in 1992
Founder
Scott Cook and Tom Proulx
Headquarters
Mountain View, California, USA
Primary Business
Providing accounting software and financial management tools for small and medium-sized businesses
Strategic Goals
Enhancing cloud-based solutions, integrating AI and machine learning, expanding international reach, and supporting small business financial management
Additional Ownership Details
Intuit Inc.: QuickBooks is a flagship product of Intuit Inc., a leading financialsoftware company. Intuit owns and manages QuickBooks as part of its comprehensive suite of financial products and services aimed at small businesses and individuals.
Product Evolution: QuickBooks was developed following the success of Intuit’s original product, Quicken, which was designed for personal financialmanagement. QuickBooks was launched to address the specific needs of small businessaccounting and has since become a market leader in this segment.
Corporate Strategy: QuickBooks is central to Intuit’s strategy of providing comprehensive financial solutions that simplify businessmanagement. Intuit focuses on integrating QuickBooks with other Intuit products like TurboTax and Mailchimp to offer a seamless experience for small businesses.
Cloud-Based Innovation: QuickBooks has transitioned from a desktop application to a cloud-based platform, offering users the flexibility and convenience of managing their finances online. QuickBooks Online provides real-time access to financial data, enabling businesses to make informed decisions quickly.
AI and Automation: Intuit continuously invests in artificial intelligence and machine learning to enhance QuickBooksโ capabilities. This includes automating routine tasks, providing insights through predictive analytics, and improving overall user experience.
Global Reach: QuickBooks is expanding its international presence, adapting its products to suit different markets’ unique regulatory and financial environments. Intuit aims to support small businesses worldwide with tools that cater to local accounting practices.
User-Centric Approach: QuickBooks prioritizes user satisfaction by offering intuitive interfaces, robust customer support, and educational resources. The platform is designed to be accessible to business owners with varying levels of accounting expertise, providing tools to manage everything from invoicing to payroll.
2.54%Cook, is the main individual shareholder of the company with 2.54% ownership.This article
8.44%The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%)โฆThis article
$14.37 billionIntuit Revenue In 2023, Intuit generated $14.37 billion in revenue, compared to $12.72 billion in 2022โฆThis article
$2.38 billionIntuit Net Income Intuit generated $2.38 billion in net profits in 2023, compared to $2 billion in 2022.This article
In one lineQuickBooks is part of the Intuit Group.
FourWeekMBABusiness EngineerAt a glance
QuickBooks is part of the Intuit Group.
The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%), and The Vanguard Group (8.9% ownership).
QuickBooks Online provides real-time access to financial data, enabling businesses to make informed decisions quickly.
The platform is designed to be accessible to business owners with varying levels of accounting expertise, providing tools to manage everything from invoicing to payroll.
Layout refreshed 6 October 2026. The article text below is unchanged.
Why it mattersFrom the article
Corporate Strategy: QuickBooks is central to Intuit's strategy of providing comprehensive financial solutions that simplify businessmanagement.
Cloud-Based Innovation: QuickBooks has transitioned from a desktop application to a cloud-based platform, offering users the flexibility and convenience of managing their finances online.
AI and Automation: Intuit continuously invests in artificial intelligence and machine learning to enhance QuickBooksโ capabilities.
American billionaire, and founder of Intuit, Scott D. Cook, is the main individual shareholder of the company with 2.54% ownership. The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%), and The Vanguard Group (8.9% ownership).
Intuit’s business model revolves around providing financialmanagement solutions to individuals and small businesses. They leverage technological infrastructure, including cloud-based solutions, data analytics, and mobile applications. Distribution channels include online platforms, retail partnerships, and direct sales. Revenue streams come from software sales, service fees, and data-driven insights.
Intuit has acquired many software brands, including companies like TurboTax, Credit Karma, QuickBooks, MailChimp, and the Intuit core service. The group generated $12.72 billion in revenue in 2022 and $2 billion in profits.
Credit Karma is a brand acquired by Intuit in 2020 for approximately $7.1 billion. Credit Karma generated $1.6 billion in revenue in 2023, compared to $1.8 billion in revenue in 2022, and $865 million in 2021.
ProConnect is part of Intuit. The company generated $561 million in 2023, compared to $546 million in 2022, $517 million in 2021, and $493 million in 2020.
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Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur, HackerNoon and Search Engine People. Find him on LinkedIn and Substack. See how we source.
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