Credit Karma is owned by Intuit, the maker of TurboTax and QuickBooks, which acquired it on 3 December 2020, according to Intuit’s fiscal 2021 Form 10-K. Intuit has no controlling owner; its largest holders are Vanguard (10.28%) and BlackRock (8.39%), per its 2025 proxy statement.
Correction (10 Oct 2026): earlier versions of this page showed undated or unsourced ownership figures. Ownership now comes from Intuit Inc.’s filings (Intuit fiscal 2021 Form 10-K; 2025 proxy); the rest of the article is kept as it was.
How we source: figures on this page come from the company’s own filings (SEC 10-K, 10-Q, prospectus and earnings releases, or its annual report), with the period stated next to each number; outside estimates appear only labelled, with their source and date. Last refreshed October 2026. Our methodology.
Intuit’s fiscal 2021 Form 10-K states: ‘On December 3, 2020 we acquired Credit Karma, Inc., a consumer technology platform that enables us to provide personalized financial offers to members including credit cards, loans, insurance, and savings and checking accounts.’ Intuit’s 2025 proxy statement lists Vanguard (10.28%) and BlackRock (8.39%) as its 5% holders; co-founder Scott Cook owns 2.21%. See who owns Intuit.
The Business Engineer view
Credit Karma gives Intuit a consumer audience it can connect to TurboTax, turning a once-a-year tax relationship into a year-round financial one. Its revenue comes from matching members with financial offers.
In 2020, Credit Karma was acquired by Intuit with approximately $3.4 billion in cash and 13.3 million shares of Intuit stock and equity awards with a value of $4.7 billion at the time. American billionaire, and founder of Intuit, Scott D. Cook, is the main individual shareholder of the company with 2.54% ownership. The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%), and The Vanguard Group (8.9% ownership).
Detail
Description
Company
Credit Karma, Inc.
Ownership Structure
Wholly owned subsidiary
Parent Company
Intuit Inc.
Acquisition Date
December 3, 2020
Founding Date
March 2007
Founder
Kenneth Lin, Ryan Graciano, and Nichole Mustard
Headquarters
Oakland, California, USA
Primary Business
Providing free credit scores, reports, and financial management tools
Strategic Goals
Expanding financial wellness offerings, integrating with Intuitโs ecosystem, and enhancing user experience through personalized financial insights
Additional Ownership Details
Intuit Inc.: Credit Karma was acquired by Intuit Inc. in December 2020 for approximately $8.1 billion. The acquisition aims to complement Intuitโs financialproduct suite, including TurboTax and QuickBooks, by providing users with tools to improve financial literacy and management.
Corporate Strategy: As part of Intuit, Credit Karma focuses on helping consumers manage their finances through free credit scores, personalized recommendations for financial products, and tools for improving credit health. The integration with Intuit allows for expanded services and user reach.
Product Offerings: Credit Karma offers a range of services, including credit score monitoring, personalized loan and credit card recommendations, and tax filing assistance. The platform provides users with actionable insights to make informed financial decisions.
Innovation and Growth: Credit Karma is dedicated to expanding its offerings to include broader financial wellness tools, such as savings accounts and loan shopping. The platform uses advanced algorithms and data analytics to provide personalized financial insights to its users.
User-Centric Approach: Credit Karma is committed to providing free, user-friendly tools that empower consumers to take control of their financial health. The company emphasizes transparency and accessibility, offering resources that cater to users with varying levels of financial literacy.
Data Privacy and Security: Credit Karma places a strong emphasis on protecting user data and ensuring privacy. The company employs robust security measures to safeguard personal information and maintain user trust.
Community and Support: Credit Karma provides a supportive community and resources to help users navigate their financial journeys. The platform includes educational content, forums, and customer support to assist users in achieving their financial goals.
American billionaire, and founder of Intuit, Scott D. Cook, is the main individual shareholder of the company with 2.54% ownership. The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%), and The Vanguard Group (8.9% ownership).
Intuit’s business model revolves around providing financialmanagement solutions to individuals and small businesses. They leverage technological infrastructure, including cloud-based solutions, data analytics, and mobile applications. Distribution channels include online platforms, retail partnerships, and direct sales. Revenue streams come from software sales, service fees, and data-driven insights.
Intuit has acquired many software brands, including companies like TurboTax, Credit Karma, QuickBooks, MailChimp, and the Intuit core service. The group generated $12.72 billion in revenue in 2022 and $2 billion in profits.
Credit Karma is a brand acquired by Intuit in 2020 for approximately $7.1 billion. Credit Karma generated $1.6 billion in revenue in 2023, compared to $1.8 billion in revenue in 2022, and $865 million in 2021.
ProConnect is part of Intuit. The company generated $561 million in 2023, compared to $546 million in 2022, $517 million in 2021, and $493 million in 2020.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
