Intuit, maker of TurboTax, QuickBooks, Credit Karma and Mailchimp, has no controlling owner. Its largest holders are Vanguard (10.28%) and BlackRock (8.39%); co-founder Scott Cook still owns 2.21% through trusts, per Intuit’s 2025 proxy statement.
Correction (10 Oct 2026): earlier versions of this page showed undated or unsourced ownership figures. Ownership now comes from Intuit’s Intuit 2025 proxy statement; the rest of the article is kept as it was.
How we source: figures on this page come from the company’s own filings (SEC 10-K, 10-Q, prospectus and earnings releases, or its annual report), with the period stated next to each number; outside estimates appear only labelled, with their source and date. Last refreshed October 2026. Our methodology.
Intuit’s 2025 proxy statement lists The Vanguard Group (28,621,457 shares, 10.28%) and BlackRock (23,374,934, 8.39%) as its 5% holders. Co-founder Scott D. Cook holds 6,162,547 shares (2.21%) through trusts; CEO Sasan Goodarzi owns 284,112. Directors and officers as a group own 2.49%. See who owns QuickBooks.
The Business Engineer view
Intuit is owned by index funds, with a founder still on the board. That ownership has backed a steady acquisition strategy (Credit Karma, Mailchimp) aimed at owning more of the small-business and consumer finance stack.
American billionaire, and founder of Intuit, Scott D. Cook, is the main individual shareholder of the company with 2.54% ownership. The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%), and The Vanguard Group (8.9% ownership).
Detail
Description
Company
Intuit Inc.
Ownership Structure
Publicly traded company with major shareholders
Major Shareholders
Institutional investors like Vanguard Group, BlackRock, State Street Corporation, and individual shareholders
Founding Date
1983
Founder
Scott Cook and Tom Proulx
Headquarters
Mountain View, California, USA
Stock Symbol
INTU (NASDAQ)
Primary Business
Developing and selling financial, accounting, and tax preparation software and services for individuals and small businesses
Strategic Goals
Expanding cloud-based solutions, enhancing artificial intelligence and machine learning capabilities, and growing international market presence
Additional Ownership Details
Institutional Shareholders: Major institutional investors such as Vanguard Group, BlackRock, and State Street Corporation hold significant stakes in Intuit, providing stability and financial backing for the company’s growth initiatives.
Public Trading: Intuit is publicly traded on the NASDAQ under the ticker symbol INTU, allowing for ownership by a diverse range of institutional and individual investors.
Corporate Strategy: Intuit focuses on delivering innovative financial solutions that simplify the lives of consumers and small businesses. Key products include TurboTax, QuickBooks, Mint, and Credit Karma.
Innovation and Technology: Intuit invests heavily in cloud computing, artificial intelligence, and machine learning to enhance its product offerings and improve user experience. The company aims to provide data-driven insights and automation to help users make informed financial decisions.
Acquisitions and Growth: Intuit has pursued strategic acquisitions to expand its product portfolio and market reach, including the purchase of Credit Karma in 2020 and Mailchimp in 2021. These acquisitions align with Intuit’s goal of becoming a comprehensive financialplatform for consumers and small businesses.
Customer-Centric Approach: Intuit prioritizes customer satisfaction by offering user-friendly software solutions, personalized support, and continuous product improvements based on customer feedback. The company seeks to empower users to achieve financial prosperity and success.
American billionaire, and founder of Intuit, Scott D. Cook, is the main individual shareholder of the company with 2.54% ownership. The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%), and The Vanguard Group (8.9% ownership).
Intuit’s business model revolves around providing financialmanagement solutions to individuals and small businesses. They leverage technological infrastructure, including cloud-based solutions, data analytics, and mobile applications. Distribution channels include online platforms, retail partnerships, and direct sales. Revenue streams come from software sales, service fees, and data-driven insights.
Intuit has acquired many software brands, including companies like TurboTax, Credit Karma, QuickBooks, MailChimp, and the Intuit core service. The group generated $12.72 billion in revenue in 2022 and $2 billion in profits.
Credit Karma is a brand acquired by Intuit in 2020 for approximately $7.1 billion. Credit Karma generated $1.6 billion in revenue in 2023, compared to $1.8 billion in revenue in 2022, and $865 million in 2021.
ProConnect is part of Intuit. The company generated $561 million in 2023, compared to $546 million in 2022, $517 million in 2021, and $493 million in 2020.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur, HackerNoon and Search Engine People. Find him on LinkedIn and Substack. See how we source.
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