Founded in France in 1854, Louis Vuitton became part of LVMH in 1987. Indeed, the holding company LVMH was born due to the merger between Moët et Chandon and Hennessy, the group’s two leading wine and spirits brands. Yet, by 2022, as LVMH expanded into the fashion luxury segment, fashion and leather goods became the main contributor to LVMH’s revenue. Indeed, the wines and spirits segment generated about 9% of the company’s revenue or €7 billion in revenue by 2022.
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