PepsiCo owns Pepsi, Lay’s, Doritos, Cheetos, Gatorade, Quaker, Tostitos, Mountain Dew, 7UP (outside the US) and SodaStream, among many other drink and snack brands, and in 2025 it added Siete and poppi. It runs them through six reportable segments and reported net revenue of $93.9 billion in fiscal 2025 (year ended 27 December 2025). Some famous names on its trucks are not its own: it sells Lipton tea and Starbucks ready-to-drink coffee through joint ventures, and distributes Celsius and Alani Nu for Celsius Holdings.
What PepsiCo owns and how it is organised
What changed in 2025-26
PepsiCo acquired Siete, a Mexican-American foods business, on 17 January 2025 for $1.2 billion in cash, and poppi, a prebiotic soda, on 19 May 2025 for $1.9 billion in cash plus contingent consideration.
In December 2024 PepsiCo bought the Strauss Group’s 50% of Sabra Dipping Company, making the dips and spreads maker a wholly owned subsidiary.
On 28 August 2025 PepsiCo transferred the Rockstar brand in the US and Canada to Celsius Holdings, taking convertible preferred shares in return, and became the exclusive distributor of Alani Nu in certain channels.
PepsiCo’s fiscal 2025 10-K lists artificial intelligence shopping agents that autonomously select products that may not be ours among changes in channel preferences that could hurt demand. When software picks the basket, shelf space is no longer the only battle.
PepsiCo's six segments, fiscal 2025
What it means for you
- Check whether a brand is owned, licensed or only distributed before you count it as PepsiCo's: Lipton, Starbucks drinks, Dr Pepper and Celsius are partner brands.
- Read the segment table, not the brand list, to see where the money comes from: the two North American segments made more than half of fiscal 2025 net revenue.
- Watch acquisitions of fast-growing challengers such as poppi and Siete as a signal of which categories PepsiCo expects to grow.
- If you build a consumer brand, plan for distribution partners: PepsiCo's direct-store-delivery system is a large part of what it offers acquired brands.
- Prepare product data for AI shopping agents, which PepsiCo itself now names as a risk to brand choice.
PepsiCo’s moat has been distribution: trucks, shelves and bottlers. The Business Engineer view is that AI shopping agents move part of that contest from the shelf to the recommendation, so brand authority with machines starts to matter as much as shelf space.
Read: Brand Authority in the Age of AI Agents โExplore the platform โRelated: PepsiCo business model ยท What Coca-Cola owns ยท Who owns Gatorade ยท Unilever brands ยท Brand extension
Frequently asked questions
What brands does PepsiCo own?
Its brands include Pepsi, Mountain Dew, Gatorade, Lay's, Doritos, Cheetos, Ruffles, Tostitos, Quaker, Walkers, Sabritas, SodaStream, Sabra, Siete and poppi, among many others.
Does PepsiCo own Tropicana?
PepsiCo sold Tropicana, Naked and other juice brands; its 10-K describes Tropicana as owned by Tropicana Beverages Group, in which PepsiCo holds an investment, and PepsiCo distributes those brands in certain US channels.
Does PepsiCo own Rockstar or Celsius?
In August 2025 PepsiCo transferred Rockstar in the US and Canada to Celsius Holdings and received convertible preferred shares; it distributes Celsius, Alani Nu and Rockstar in certain channels.
How much revenue does PepsiCo make?
PepsiCo reported net revenue of $93.9 billion for fiscal 2025, the year ended 27 December 2025.
Sources
- PepsiCo, Inc. (2026), Form 10-K for fiscal year ended 27 December 2025, SEC filing
- PepsiCo, Inc. (2026), Form 10-Q for the quarter ended 5 September 2026, SEC filing
The full guide
The complete explainer, cleaned up and reformatted for mobile.
PepsiCo was founded in 1902 by American pharmacist and businessman Caleb Bradham as the Pepsi-Cola Company. Bradham, who hoped to emulate the success of Coca-Cola, marketed the beverage from his pharmacy and registered a patent for its recipe the following year. Today, Pepsi is a global company with a portfolio of 23 billion-dollar brands, or brands earning more than $1 billion in annual revenue. Sixteen of these brands are beverage-related, while the remaining seven are associated with snacks and other food products.
PepsiCo products list 2026 refers to the comprehensive collection of over 25 brands owned by PepsiCo Inc. , including beverages like Pepsi-Cola, Mountain Dew, and Gatorade, plus snack brands such as Lay's, Doritos, and Cheetos across global markets.
| Subsidiary / Division | Business Category | Key Differentiator | Integration Strategy |
|---|---|---|---|
| Pepsi | Carbonated Soft Drinks | Iconic cola and soft drink brand. | Serves as the flagship brand of PepsiCo, representing its core beverage product category. |
| Lay’s | Snack Foods | Leading brand of potato chips and snacks. | Complements PepsiCo’s beverage portfolio with popular snack products, offering a diverse range of choices to consumers. |
| Gatorade | Sports and Hydration Beverages | Sports drinks and electrolyte solutions. | Expands into the sports and hydration market, catering to athletes and active individuals. |
| Tropicana | Fruit Juices and Beverages | Wide range of fruit juices and beverages. | Offers a variety of non-carbonated beverage options, including juices, aligning with consumer preferences. |
| Quaker Oats | Breakfast Foods and Snacks | Oat-based products, cereals, and snacks. | Diversifies into the breakfast and snack market, offering nutritious options and convenience. |
| Frito-Lay | Snack Foods | Snack division with multiple snack brands. | Strengthens PepsiCo’s presence in the snack industry, providing a wide array of snack options. |
| PepsiCo Beverages North America | Beverage Distribution | Beverage distribution and sales in North America. | Manages the distribution of PepsiCo beverages, ensuring widespread availability. |
| PepsiCo Foods North America | Snack Foods Distribution | Snack distribution and sales in North America. | Manages the distribution of PepsiCo snacks, making products accessible to consumers. |
| PepsiCo International | Global Operations and Expansion | Oversees international operations and expansion. | Supports PepsiCo’s global growth strategy, expanding its footprint into international markets. |
| Tostitos | Snack Foods | Tortilla chips and dips. | Offers a range of snack options, including tortilla chips and dips, complementing the snack portfolio. |
| Doritos | Snack Foods | Popular brand of flavored tortilla chips. | Adds to the snack offerings with bold-flavored tortilla chips, appealing to a wide audience. |
| Mountain Dew | Carbonated Soft Drinks | Citrus-flavored soft drink brand. | Expands the soft drink category with citrus-flavored options, targeting a specific consumer base. |
| Aquafina | Bottled Water | Bottled water brand. | Addresses the demand for bottled water as a healthier beverage alternative. |
| Fountain Beverage | Beverage Dispensing Services | Beverage dispensing solutions for restaurants. | Provides beverage solutions to restaurants and foodservice establishments, enhancing accessibility. |
| Naked Juice | Juice and Smoothies | Premium juice and smoothie brand. | Offers premium juice and smoothie options, catering to health-conscious consumers. |
Carbonated beverages
In addition to the original Pepsi-Cola drink, PepsiCo owns:
- Mountain Dew and Diet Mountain Dew โ a citrus-flavored soft drink acquired by PepsiCo in 1964.
- Diet Pepsi and Pepsi Max โ Pepsi-Cola derivatives that were introduced in 1964 and 1993 respectively.
- 7 Up โ Keurig Dr Pepper owns 7 Up in the North American market, while PepsiCo owns the distribution rights for international markets.
- Lipton โ in partnership with Unilever, PepsiCo also owns a range of Lipton ready-to-drink tea beverages. One such product is Brisk, a tea and juice brand that surpassed $1 billion in revenue in 2012.
- Sierra Mist โ a lemon-lime flavored soft drink designed to compete with 7 Up in the North American market.
Non-carbonated beverages
In non-carbonated beverages, PepsiCo owns:
- Gatorade โ a line of sports-themed beverages and associated food products. Gatorade was originally purchased by the Quaker Oats Company in 1983 that in turn was acquired by PepsiCo in 2000.
- Aquafina โ a purified bottled water brand derived from municipal tap water. Zero-calorie and zero-carbohydrate flavored water is also sold.
- Naked Juice โ a smoothie and juice brand acquired by PepsiCo in 2006. Naked Juice also sells coconut water and protein-based smoothies.
- SodaStream โ an Israeli manufacturer of home soda machines acquired by PepsiCo in 2018 for $3.2 billion. After the acquisition, SodaStream incorporated Pepsi flavors into its product range.
- Starbucks RTD โ in 2015, PepsiCo partnered with Starbucks to market and distribute Starbucks ready-to-drink (RTD) coffee beverages in Latin America.
Snacks and other foods
Lastly, here is a look at some of the non-beverage related brands PepsiCo owns:
- Frito-Lay โ a potato-chip brand acquired by Pepsi in 1965, now operating as a subsidiary. As part of the deal, PepsiCo gained access to popular snack foods such as Tostitos, Ruffles, and Cheetos.
- Doritos โ an immensely popular flavored tortilla chip range that Pepsi also acquired in the above deal.
- Quaker Oats Company โ an American food conglomerate founded in 1850 with a focus on hot and cold breakfast cereals, cookies, barley, and cornmeal. Quaker Oats Company is a relatively recent acquisition for PepsiCo, occurring in 2001.
How AI Is Changing This
AI is transforming how PepsiCo manages and optimizes its vast portfolio of brands, which includes everything from Pepsi and Mountain Dew to Frito-Lay snacks, Quaker Oats, and Tropicana beverages. A concrete example is PepsiCo’s implementation of AI-powered demand forecasting systems that analyze real-time data across their entire product ecosystem. When Hurricane Florence hit the Carolinas in 2018, PepsiCo’s AI algorithms automatically detected shifting consumer demand patterns and predicted increased sales of bottled water, ready-to-eat snacks, and shelf-stable beverages in affected regions. The system immediately triggered supply chain adjustments, redirecting inventory from their Aquafina water brand and various Frito-Lay products to ensure adequate stock levels. This AI-driven approach enabled PepsiCo to maintain product availability across their diverse brand portfolio while competitors faced shortages, demonstrating how artificial intelligence is revolutionizing how the company coordinates and leverages its extensive collection of food and beverage properties.
For deeper analysis: The Business Engineer โ AI Strategy Intelligence
Key takeaways:
- PepsiCo was founded in 1902 by American pharmacist and businessman Caleb Bradham as the Pepsi-Cola Company. Today, PepsiCo has a portfolio of 23 billion-dollar products.
- In carbonated beverages, PepsiCo owns Mountain Dew and Pepsi and their respective derivatives. It also owns ready-to-drink Lipton tea and the international distribution rights for 7 Up.
- Some of the non-carbonated beverages under Pepsiโs ownership include Gatorade, Aquafina, Naked Juice, and SodaStream. In snacks and other foods, Pepsi took control of several popular potato chip brands after merging with Frito-Lay in 1965.



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Read Also: Coca-Cola Business Model, Coca-Cola SWOT Analysis, Coca-Cola PESTEL Analysis, Coca-Colaโs Business And Distribution Strategy, Coca-Cola Mission Statement and Vision Statement, Coca-Cola Vs. Pepsi, What Does Coca-Cola Own, Coca-Cola Competitors, Business Model Of The PepsiCo.
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