How Does Make Money? Business Model In A Nutshell

  • is a cloud-based, work management platform created by Roy Mann, Eran Kampf, and Eran Zinman in 2012. The company was founded to overcome the challenges associated with scaling quickly.
  • makes money by selling its platform to global organizations via several subscription plans. A free plan with very basic features is offered to small teams, grading to an enterprise option for large and complex organizations.
  • subscription plan pricing is determined by the size of the team a business wants to onboard to the platform. Pricing also varies according to whether the business pays monthly or annually. origin story is a cloud-based platform enabling companies to create their own applications and work management software. The company was founded as daPulse in 2012 by Roy Mann, Eran Kampf, and Eran Zinman. was created in response to the challenges the co-founders faced when endeavoring to quickly scale organisations. The story begins with former Wix executive Mann collaborating with research and development guru Zinman. The two came together to launch the platform – then known as daPulse – in February 2014. It was an instant success, allowing teams to assign tasks, mark completed work, and send email updates to app-averse colleagues.

Despite the instant success of the platform, its name was mocked by users who could not understand what the term was supposed to mean. The platform was renamed in November 2017 which the company claimed more closely aligned with its “broader commitment to spark a dialogue on how to improve working together as humans.” 

In July of 2018 and 2019, the company raised a total of $200 million across two funding rounds. Investors were impressed by revenue growth in the tens of millions and a low churn rate among paid users in more than 200 business verticals.

Today, the company employs more than 700 people and can boast approximately 110,000 customers. Some of the more notable clients include Costco, Adobe, Uber, Unilever, and Universal Studios. revenue generation makes money by selling its cloud-based platform to global organizations.

The company does this by offering several subscription plans according to the number of seats (users) the business desires. Each plan, which is listed below, has a minimum team size of three and is billed annually:

  1. Basic ($11 per seat per month) – a simplified internal communication and project building platform for small teams. Features include unlimited viewers and items, 5GB storage, and priority customer support.
  2. Standard ($14 per seat per month) – for businesses that wish to collaborate with external stakeholders and optimize their team processes. Extra features include guest access, Gantt charts, calendar view, and 250 automations and integrations per month.
  3. Pro ($22 per seat per month) – to streamline complex team workflows with advanced features such as time-tracking, dependency columns, private boards and documents, and up to 25,000 monthly automations and integrations.
  4. Enterprise (prices available on request) – a solution with enterprise-level scaling, security, and governance. Additional features include advanced analytics, multi-level permissions, tailored onboarding, and premium support.

Read More: Cloud Business ModelsIaaS vs PaaS vs SaaSAIaaS Business Model.

Connected Business Models

SaaS Business Model

The software-as-a-service (SaaS) industry has become among the largest tech industries today. Software-as-a-service describes any cloud-based application delivery and consumption business model where companies charge users a subscription fee depending on their desired level of functionality.

PaaS Business Model

PaaS stands for platform as a service. Together with other “as-a-service” models, this model’s basic premise is to offer a solution to the final customer without hosting it on-premise, with complex implementations and large overhead. The PaaS model is a form of evolved cloud computing. The provider, together with virtualization, storage, network, and servers, provides middleware and runtime to the user/customer, which only handles data and applications.

IaaS Business Model

IaaS stands for infrastructure as a service. Together with other “as-a-service” models, the basic premise of this model is to offer a solution to the final customer without having to host it on-premise, with complex implementations and large overhead. The IaaS model provides virtualization, storage, network, and servers where the final user/customer will handle applications, data, operating systems, and run times.

CaaS Business Model

Cloud as a service is a business model that combines the cloud infrastructure delivered to customers as a subscription-based service, where the customer can access a cloud infrastructure without running it on-premise. Therefore, the whole premise of the cloud as a service business model is to offer a more agile cloud infrastructure at a fraction of the costs compared to on-premise software, which can be scaled up according to the need of the business.

AI Business Models

ai-industry Business Model

C3 AI is a cloud-based Enterprise AI SaaS company. It built a set of proprietary applications (known as the C3 AI suite) that offer its clients the ability to integrate digital transformation applications with fast deployment and no overheads. C3 AI makes money primarily via its subscription services and professional fees.

Snowflake Business Model

Snowflake is a cloud-based platform whose vision enables organizations to have seamless access to explore, share, and unlock data value to break down data silos. The company runs through a consumption-based revenue model, enhanced by its professional services. Primarily an enterprise solution, Snowflake leverages direct sales.

Palantir Business Model

Palantir is a software company offering intelligence services to governments, institutions, and large commercial organizations. The company’s two main platforms, Gotham and Foundry, are integrated at an enterprise level. Its business model follows three phases: Acquire, Expand, and Scale. The company bears the pilot costs in the acquire and expand phases and runs at a loss. Where in the scale phase, the customers’ contribution margins become positive.

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