Kevin Systrom is a computer programmer and entrepreneur best known for developing the social photo-based app Burbn and its successor Instagram. When Facebook acquired Instagram, Systrom remained CEO for another six years before quitting in 2018.
Category
Details
Full Name
Kevin Systrom
Date of Birth
December 30, 1983
Place of Birth
Holliston, Massachusetts, USA
Nationality
American
Education
Bachelor of Science in Management Science and Engineering from Stanford University
Early Career
Intern at Odeo (which later became Twitter), Worked at Google on Gmail and other products
Major Companies Founded
Instagram
Positions
Co-founder and former CEO of Instagram
Major Projects
Development and launch of Instagram, Expansion of Instagram into a global social media platform with over a billion users
Notable Achievements
Sold Instagram to Facebook for $1 billion in 2012, Played a key role in shaping visual social media culture
As a management science and engineering student at Stanford University, Systrom was selected to participate in the Mayfield Fellows Program. He was one of 12 students to intern at Odeo, a directory website for RSS-syndicated podcasts that would later become Twitter.
Systrom also turned down a job offer from Mark Zuckerberg around this time. He later recounted the story to Fast Company in 2011: “Unfortunately, I decided I wanted to stay in school, and that’s one of those decisions that I look back at – I would’ve loved to have been part of Facebook’s growth over the years, but it was the first time I met those guys”.
Post-graduation, Systrom joined Google in 2006 where he spent most of his time as an Associate Product Marketing Manager. Before long he moved into the Corporate Development Team but left the company in January 2009.
NextStop and Burbn
With former Google co-workers, Systrom worked as a product manager at the social travel recommendation platform NextStop.
In his spare time, he also learned how to write code and later created Burbn – the location-based social app mentioned earlier.
But the pair realized that the photo-sharing feature was popular and showed potential. They removed all of the non-essential features of Burbn and were left with a bare-bones app where users could share, like, and comment on photos.
Systrom also had an epiphany about the introduction of filters to the app. When he heard that his wife was hesitant to share her photos online, he discovered that she felt they were not as good as those produced by a mutual friend on Burbn who was using filters.
Instagram was released in October 2010 after a short, eight-week build.
Resignation
Systrom resigned from Instagram on September 24, 2018, after six years as CEO – a relatively long period for an entrepreneur to remain involved after selling their company. The move was seen as abrupt and no concrete explanation was ever provided, but some believed there was tension between the pair and Zuckerberg over Instagram’s future direction.
Nevertheless, he served as a visionary over those years and was instrumental in selling the idea of a Metaverse and VR/AR integration.
Since his departure, Systrom has kept a low profile and now devotes time to his family and creative pursuits. He did however partner with Krieger once more to develop a live COVID-19 tracker as the virus took hold in 2020.
Some months later, The New York Times reported that he had been unsuccessfully approached by TikTok for a leadership position.
Key takeaways:
Kevin Systrom is a computer programmer and entrepreneur best known for developing the social photo-based app Burbn and its successor Instagram.
Early on, Systrom held various positions at NextStop, Odeo, and Burbn. All of these equipped him with the knowledge and experience to develop Instagram with programmer and colleague Mike Krieger.
Systrom resigned from Instagram on September 24, 2018, after six years as CEO. He has since devoted himself to other pursuits and kept a relatively low profile.
Key Highlights
Early Career and Education:
Kevin Systrom is a computer programmer and entrepreneur known for creating Instagram.
During his time as a management science and engineering student at Stanford University, he participated in the Mayfield Fellows Program and interned at Odeo, a precursor to Twitter.
Systrom turned down a job offer from Mark Zuckerberg and Facebook during his time at Stanford.
Google and NextStop:
After graduation, Systrom joined Google in 2006, where he worked in various roles, including Associate Product Marketing Manager and the Corporate Development Team.
He later worked as a product manager at NextStop, a social travel recommendation platform, alongside former Google co-workers.
Burbn and Instagram:
In his spare time, Systrom learned to code and created Burbn, a location-based social app.
After securing seed funding, Systrom hired programmer Mike Krieger to refine the app.
Recognizing the popularity of photo-sharing features, Systrom and Krieger stripped down Burbn’s features to focus on photo-sharing, leading to the creation of Instagram in 2010.
Instagram’s Growth and Impact:
Instagram’s release in October 2010 was a success, driven by its simplicity and photo-sharing focus.
Systrom’s insight into adding filters to photos, based on his wife’s hesitations, played a role in enhancing the app’s appeal.
Resignation and Post-Instagram:
Systrom served as Instagram’s CEO for six years after its acquisition by Facebook.
His resignation in September 2018 was seen as abrupt, and while no concrete explanation was provided, there were speculations of tensions with Zuckerberg over Instagram’s future direction.
Systrom remained a visionary during his time at Instagram, advocating for concepts like the Metaverse and VR/AR integration.
Following his departure, Systrom focused on family and creative endeavors. He partnered with Krieger to develop a live COVID-19 tracker during the pandemic.
Later Opportunities:
The New York Times reported that Systrom was approached by TikTok for a leadership position, indicating his continued relevance and influence in the tech industry.
Mark Zuckerberg is the largest shareholder in the company. Zuckerberg retains ownership and control of the company. Like Google, Facebook has issued two common stocks, Class A and Class B. The holders of Class B common stocks are entitled to ten votes per share, and holders of our Class A common stocks are entitled to one vote per share. Mark Zuckerberg has a voting power of 61.1%; he’s the primary decision-maker. Other individual investors comprise Sheryl Sandberg, Christopher Cox, Marc Andreessen, Peter Thiel, Dustin Moskovitz, and Eduardo Saverin.
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Facebook (Meta) gained users in 2023. In fact, in 2023, Facebook had over three billion users worldwide, of which 272 million were in Canada, 408 million were in Europe, over 1.3 billion were in Asia, and over a billion were in the rest of the world.
ARPU, or average revenue per user, is a crucial metric for attention merchants like Facebook. It assesses the ability of the platform to monetize its users. For instance, by the end of 2023, Meta’s ARPU worldwide was $13.12. In the US & Canada, it was $68.44; in Europe, it was $23.14; in Asia-Pacific, $5.52; and in the rest of the world, it was $4.50.
ARPU, or average revenue per user, is a crucial metric for attention merchants like Facebook. It assesses the ability of the platform to monetize its users. For instance, by the end of 2023, Meta’s ARPU worldwide was $13.12. In the US & Canada, it was $68.44; in Europe, it was $23.14; in Asia-Pacific, $5.52; and in the rest of the world, it was $4.50.
Facebook (Meta) revenue in 2023 increased to $134.9B, compared to $116.6B in 2022. Its profitability increased to $39.1B in 2023, compared to $23.2B in 2022 and $39.37B in 2021.
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