Google Failures - FourWeekMBA

Failed Project/Product	Description and Purpose	Key Reasons for Failure	Lessons Learned (if any)
Google+ (Google Plus)	A social networking platform aiming to compete with Facebook.	Low user engagement, privacy concerns, and competition from Facebook.	The importance of addressing privacy concerns and staying competitive in the social media landscape.
Google Wave	A communication and collaboration platform.	Complexity and lack of clear use cases for many users.	The need for clear use cases and user-friendly design in collaboration tools.
Google Buzz	A social networking and messaging service.	Privacy concerns and backlash led to discontinuation.	The importance of addressing privacy issues and user feedback promptly.
Google Reader	An RSS feed aggregator for news and content.	Decline in usage and changing user habits led to its shutdown.	The need to adapt to changing user preferences and continually innovate in the content aggregation space.
Google Glass (Consumer Version)	Smart glasses with augmented reality capabilities.	Privacy concerns, high cost, and limited practical use cases.	The importance of product-market fit, addressing privacy concerns, and affordability for consumers.
Google Allo	A messaging app with advanced features.	Inability to compete with established messaging platforms.	The challenges of entering crowded markets and providing unique value to users.
Google Health	A personal health record service.	Lack of user adoption and interest.	The need for compelling value propositions and user engagement in healthcare-related products.
Google Answers	A Q&A platform where users paid for answers.	Inability to compete with free alternatives.	The challenges of monetizing Q&A platforms and the importance of pricing strategies.
Google Video	Google’s video hosting platform.	Outshone by YouTube, which Google later acquired.	Recognizing when to pivot or consolidate efforts within the company.
Google Lively	A 3D virtual world platform.	Low user interest and engagement.	The importance of understanding user preferences and evolving product offerings accordingly.
Google Notebook	A note-taking and organization tool.	Phased out in favor of other Google products.	The need to streamline product portfolios and focus on more successful offerings.
Google Knol	A knowledge sharing platform.	Competition from Wikipedia and lack of user engagement.	The challenges of competing with established platforms and retaining user interest.
Google Buzz	A real-time social networking and microblogging platform.	Privacy concerns and low user engagement.	The importance of handling privacy issues effectively and providing compelling user experiences.
Orkut	A social networking platform popular in some regions.	Faced stiff competition from Facebook and lack of innovation.	The need for continuous innovation and adapting to changing market dynamics.
Google Notebook	A web-based note-taking and organization tool.	Phased out due to low user adoption and development focus shifts.	The importance of prioritizing products with higher user adoption and strategic alignment.
Google Code Search	A search engine for searching public source code.	Discontinued due to low usage and overlapping services.	Evaluating the long-term viability and relevance of niche tools and services.
iGoogle	A personalized web portal offering widgets and gadgets.	Discontinued due to the rise of mobile apps and changing user habits.	The need to adapt to evolving technology trends and user preferences.
Google Flu Trends	A tool for predicting flu outbreaks based on search data.	Inaccurate predictions and overestimation of flu cases.	The importance of refining algorithms and validating data sources for predictive analytics.
Google Answers	A platform where users could ask questions and pay for answers.	Discontinued due to low activity and competition from free Q&A platforms.	Assessing the sustainability and business model of paid question-and-answer platforms.