Etsy’s competitors include various online marketplaces catering to handmade and vintage products (ArtFire, Bonanza, Ruby Lane), art and craft items (DeviantArt, Zibbet, Cratejoy), custom and personalized products (CustomMade, Personalization Mall, Printful), general marketplaces (Amazon Handmade, eBay, Walmart Marketplace), and specialty marketplaces (Reverb, Houzz, Etsy Wholesale). These competitors offer similar or complementary products, providing alternatives for customers seeking unique and curated items in various categories.
| Competitor | Description | Key Insights | Competitive Overlap | Differentiation |
|---|---|---|---|---|
| Amazon Handmade | A platform within Amazon’s marketplace that allows artisans and crafters to sell handmade products. Amazon Handmade competes with Etsy in the handmade and artisanal product market. | Amazon Handmade offers a platform for artisans and crafters to sell their handmade goods to a wide customer base on Amazon. | Both compete in the handmade and artisanal product market, offering platforms for artisans and crafters to showcase and sell their creations. | Amazon Handmade’s integration with the broader Amazon marketplace and Prime benefits. |
| eBay | A global e-commerce platform that enables users to buy and sell a wide range of products, including vintage and collectible items. eBay competes with Etsy in the online marketplace space, particularly for vintage and collectible items. | eBay offers a vast online marketplace where users can list and sell vintage, collectible, and unique items, alongside other products. | Both compete in the online marketplace space, especially for vintage and collectible items, but Etsy has a niche focus on handmade and artisanal products. | eBay’s broader range of products and auction-style listings. |
| ArtFire | An online marketplace for artisans and makers to sell handmade, vintage, and craft supplies. ArtFire competes with Etsy in the handmade and artisanal product market. | ArtFire provides a platform for artisans and makers to list and sell handmade, vintage, and craft supplies, with an emphasis on unique and creative items. | Both compete in the handmade and artisanal product market, offering platforms for artisans and crafters, but ArtFire has a focus on creativity and craft supplies. | ArtFire’s emphasis on creative and craft supplies. |
| Zibbet | An online marketplace for handmade and vintage items, as well as craft supplies. Zibbet competes with Etsy in the handmade, vintage, and craft supply market. | Zibbet offers a platform for artisans and sellers to list and sell handmade, vintage, and craft supplies, with a focus on creativity and small businesses. | Both compete in the handmade, vintage, and craft supply market, catering to artisans and crafters, but Zibbet emphasizes the creative aspect and supports small businesses. | Zibbet’s focus on creative products and small businesses. |
| Bonanza | An online marketplace that enables sellers to list and sell a variety of products, including handmade and artisanal items. Bonanza competes with Etsy in the online marketplace space. | Bonanza provides a platform for sellers to list and sell a wide range of products, including handmade and unique items. | Both compete in the online marketplace space, offering platforms for sellers, but Etsy has a niche focus on handmade and artisanal products. | Bonanza’s broader product selection and customization options. |
| Storenvy | An e-commerce platform that allows independent brands and makers to create customized online stores and sell their products. Storenvy competes with Etsy in the independent maker and seller market. | Storenvy offers customizable online stores for independent brands and makers to sell their products directly to customers. | Both compete in the independent maker and seller market, empowering creators to showcase and sell their products, but Storenvy focuses on customizable stores. | Storenvy’s emphasis on brand customization and individualized storefronts. |
| Handmade at Amazon | A section within Amazon’s marketplace dedicated to handmade and artisanal products. Handmade at Amazon competes with Etsy in the handmade and artisanal product market. | Handmade at Amazon offers a curated selection of handmade and artisanal products, providing artisans with access to Amazon’s vast customer base. | Both compete in the handmade and artisanal product market, with Handmade at Amazon leveraging Amazon’s broader reach and logistics capabilities. | Handmade at Amazon’s integration with Amazon’s extensive customer base. |
| Folksy | A UK-based online marketplace for handmade and creative products, designed to support small businesses and artisans. Folksy competes with Etsy in the handmade and artisanal product market, with a focus on the UK market. | Folksy provides a platform for UK-based artisans and sellers to list and sell handmade and creative products, supporting local businesses. | Both compete in the handmade and artisanal product market, targeting artisans and small businesses, but Folksy’s focus is on the UK market. | Folksy’s emphasis on supporting UK artisans and promoting local creativity. |
| Big Cartel | An e-commerce platform that allows artists and makers to create customizable online stores and sell their creative products. Big Cartel competes with Etsy in the independent creator and artist market. | Big Cartel offers customizable online stores for independent artists and creators to showcase and sell their creative products, with a focus on artistic expression. | Both compete in the independent creator and artist market, empowering artists to sell their creative works, but Big Cartel emphasizes artistic expression. | Big Cartel’s focus on artistic freedom and customization. |
| Tictail | An e-commerce platform that enables independent brands and designers to create online stores and sell their products. Tictail competes with Etsy in the independent designer and brand market. | Tictail provides a platform for independent brands and designers to create online stores and connect with customers, focusing on unique and creative products. | Both compete in the independent designer and brand market, supporting creators to sell their products, but Tictail emphasizes independent brands and design. | Tictail’s focus on independent brands and creative design. |
Handmade and Vintage Marketplaces:
- ArtFire: An online marketplace for handmade and vintage items.
- Bonanza: An online marketplace for unique and handmade items.
- Ruby Lane: An online marketplace for antiques, art, and vintage collectibles.
Art and Craft Marketplaces:
- DeviantArt: An online community showcasing and selling art.
- Zibbet: An online marketplace for handmade and vintage items.
- Cratejoy: A subscription box marketplace featuring handmade and curated products.
Custom and Personalized Products:
- CustomMade: A platform connecting buyers with artisans for custom-made products.
- Personalization Mall: An online store offering personalized gifts and products.
- Printful: A print-on-demand dropshipping service for custom products.
Online Marketplaces:
- Amazon Handmade: Amazon’s marketplace for handmade products.
- eBay: A global online marketplace for various products.
- Walmart Marketplace: Walmart’s online marketplace for sellers.
Specialty Marketplaces:
- Reverb: An online marketplace for musical instruments and gear.
- Houzz: A platform for home improvement and design products.
- Etsy Wholesale: Etsy’s platform for wholesale purchasing.
Key Highlights:
- Handmade and Vintage Marketplaces Competition: Etsy competes with platforms like ArtFire, Bonanza, and Ruby Lane, which focus on offering handmade and vintage items to buyers.
- Art and Craft Marketplaces Rivals: DeviantArt, Zibbet, and Cratejoy are competitors catering to artists, creators, and those seeking unique art and craft items.
- Custom and Personalized Products Challengers: CustomMade, Personalization Mall, and Printful provide alternatives for customers seeking personalized and custom-made products.
- Online Marketplaces Alternatives: General online marketplaces like Amazon Handmade, eBay, and Walmart Marketplace also compete with Etsy by offering various products, including handmade and unique items.
- Specialty Marketplaces Competitors: Reverb, Houzz, and Etsy Wholesale are specialty platforms catering to specific niches such as musical instruments, home improvement, and wholesale purchasing.
Read Next: Etsy Business Model, Etsy Flywheel.
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