Juice, Value-Added Diary And Plant-Based Beverages
AdeS, Del Valle, fairlife, innocent, Minute Maid, Minute Maid Pulpy and Simply Fresca Mixed**, Jack Daniel’s & Coca-Cola, Lemon-Dou, Schweppes Premium Drinks, Simply Spiked** and Topo Chico Hard Seltzer**
Note:
*Schweppes is included in the sparkling soft drinks category, but is also considered a mixer brand for alcoholic beverages.
**Simply Fresca Mixed, Simply Spiked, and Topo Chico Hard Seltzer are considered emerging brands, but fall under the juice, value-added dairy and plant-based beverages category.
Key Highlights
Sparkling Soft Drinks Category:
Includes well-known brands like Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Fanta, Fresca, Sprite, Thums Up.
Schweppes is considered both a sparkling soft drink and a mixer brand for alcoholic beverages.
Water, Sports, Coffee and Tea Category:
Encompasses a variety of beverages such as Aquarius, Ayataka, BODYARMOR, Ciel, Costa, dasani, FUZE TEA, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, Ice Dew, I LOHAS, Powerade, Topo Chico.
Costa, FUZE TEA, glacéau smartwater, and glacéau vitaminwater offer diverse options.
Juice, Value-Added Dairy and Plant-Based Beverages Category:
Includes brands like AdeS, Del Valle, fairlife, innocent, Minute Maid, Minute Maid Pulpy, Simply Fresca Mixed, Jack Daniel’s & Coca-Cola, Lemon-Dou, Schweppes Premium Drinks, Simply Spiked, Topo Chico Hard Seltzer.
Brands like fairlife and Minute Maid offer value-added dairy and juice options.
Emerging brands like Simply Fresca Mixed, Simply Spiked, and Topo Chico Hard Seltzer fall within this category.
Mixer Brand for Alcoholic Beverages:
Schweppes is both included in the sparkling soft drinks category and considered a mixer brand for alcoholic beverages.
Coca-Cola follows a business strategy (implemented since 2006) where through its operating arm – the Bottling Investment Group – it invests initially in bottling partners operations. As they take off, Coca-Cola divests its equity stakes, and it establishes a franchisingmodel, as long-term growth and distributionstrategy.
Coca-Cola’s top investors include Warren Buffet’s company, Berkshire Hathaway, with 9.23% of shares, and other mutual funds like The Vanguard Group, holding 7.9% of shares, and BlackRock owning over 6.45% of shares of the company. Other individual investors like Herbert A. Allen, director of The Coca-Cola Company since 1982, and Barry Diller, Chairman of the Coca-Cola board since 2002. And former CEO Muhtar Kent.
Coca-Cola’s Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet.”
Coca-Cola is the market leader of the soft drink industry. It is also the most widely recognized brand, with a Business Insider study revealing that a staggering 94% of the world population recognizes the red and white logo. However, Coca-Cola faces significant challenges with increasingly health-conscious consumers and less access to water resources.
The Coca-Cola Company is an American multinational beverage corporation founded in 1892 by pharmacist Asa Griggs Candler. Many consumers associate the company with its signature soda in a red can or bottle. In truth, however, The Coca-Cola Company owns a plethora of soft drink, juice, tea, coffee, and other beverage brands.
The Coca-Cola Company has 21 different billion-dollar brands or brands that generate more than $1 billion or more in revenue each year. The company also sells its products in nearly every country in the world, with Cuba and North Korea the only two countries where it is not sold officially. What’s more, the Coca-Colabrand is worth $87.6 billion, making it one of the most valuable among all companies. Though these figures allow Coca-Cola to enjoy market dominance in many countries, the company is nevertheless subject to intense competition.
PepsiCo was founded in 1902 by American pharmacist and businessman Caleb Bradham as the Pepsi-Cola Company. Bradham, who hoped to emulate the success of Coca-Cola, marketed the beverage from his pharmacy and registered a patent for its recipe the following year. Today, Pepsi is a global company with a portfolio of 23 billion-dollar brands, or brands earning more than $1 billion in annual revenue. Sixteen of these brands are beverage-related, while the remaining seven are associated with snacks and other food products.
In 1965, PepsiCo acquired Frito-Lay in what the chairmen of both companies called a “marriage made in heaven”. The resultant company transformed PepsiCo from a soft drink organization and set it on a path to becoming one of the world’s leading food and beverage companies. Today, PepsiCo claims to operate in more than 200 countries and territories around the world with seven distinct divisions and many successful brands.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
