Zepto Business Model

Zepto’s ultra-fast delivery service operates under the quick commerce business model which itself is underpinned by dark store distribution centers.

Understanding Zepto’s business model

Zepto is an Indian-based platform that promises to deliver groceries in under ten minutes.

The company was founded by Aadit Palicha and Kaivalya Vohra in 2021 and has recently secured a Y-Combinator-led funding round worth $200 million.

Zepto’s fast delivery business model is supported by a network of over 100 dark stores and micro fulfillment centers.

These facilities, which allow the company to fulfill its ten-minute promise on up to 90% of orders, possess the following characteristics:

  • They are not open to the public.
  • They are located in high-demand neighborhoods.
  • They stock only the most commonly ordered items.
  • They are ergonomically designed to ensure order packers can move as swiftly and efficiently as possible.

Zepto’s business model is also supplemented by technology that determines where a dark store should be built and optimal delivery routes that avoid traffic and connectivity issues.

Technology is also used to improve delivery network performance by considering factors such as weather, road patterns, population, geography, and last-mile supply availability.

Like most other quick commerce companies, Zepto is also focused on increasing order frequency to drive better economics.

In the Indian market where it operates, many of the company’s regular customers make three to four orders per week with an average order volume of 400-500 Indian rupees.

Zepto growth and scalability

Zepto is currently available in ten Indian cities.

The company plans to use its latest round of investment funding to expand and compete with established competitors such as Dunzo, Zomato, Amazon, and Flipkart.

Zepto also plans to recruit across various functions such as HR, finance, and operations and extend its team which already numbers over 1,000.

While the company’s founders are reticent to share financial data, Zepto recently posted 800% quarter-over-quarter growth with an impressive net promoter score (NPS) of 88.

In a May 2022 interview with Business Standard, Palicha explained that “Our rigorous focus on unit economics is the main reason why we’ve had such an amazing trajectory as a company. We’ve turned micro-markets profitable and brought down burn significantly while growing to a scale of hundreds of thousands of orders per day.

Moving forward, Zepto has plans to rapidly scale its business model across India to take advantage of densely populated areas and a COVID-accelerated trend toward quick commerce.

This will allow the company to secure a slice of the $570 billion grocery retail industry in India.

Key takeaways:

  • Zepto’s ultra-fast delivery service operates under the quick commerce business model which itself is underpinned by dark store distribution outlets. These facilities allow the company to fulfill its ten-minute promise on up to 90% of orders.
  • Zepto’s business model is also supplemented by technology that decides where a new dark store should be built the delivery routes that minimize traffic congestion and connectivity issues.
  • Zepto’s business model is extremely scalable with the company experiencing rapid growth since it was founded in 2021. This scalability will allow the company to establish additional operations in large cities across India.

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