Who Owns Old Navy?

Old Navy is part of Gap Inc, a group that in 2022 generated over $15 billion in revenue and which comprises brands like Gap, Old Navy, Banana Republic, and Athleta; it is primarily owned by the Fisher family, heirs of Donald George Fisher, who co-founded The Gap Inc. with his wife Doris F. Fisher, back in 1969. Donald George Fisher’s heirs: John owns 17.23% of the company, followed by William with 15.94% and Robert with 15.47%. Institutional investors comprise Dodge & Cox with 10.4% ownership and BlackRock with 6.4%.

Products and ServicesOld Navy is a clothing and accessories brand that offers affordable, casual, and family-oriented fashion for men, women, children, and babies. Their product line includes clothing, footwear, accessories, and activewear.Old Navy’s focus is on providing affordable, family-friendly fashion for a wide audience, emphasizing value and style.Old Navy’s denim collection, kids’ graphic tees, activewear.
Revenue StreamsOld Navy generates revenue primarily through the sale of its clothing and accessories. This includes sales through physical stores, e-commerce, and outlet locations. They also offer store credit cards.Sales of clothing and accessories are the primary revenue source. Store credit cards can boost customer loyalty and sales.Sales through Old Navy stores, e-commerce platform, Old Navy credit card.
Customer SegmentsOld Navy targets budget-conscious families and individuals looking for affordable, comfortable, and stylish clothing for everyday wear. They cater to diverse age groups and sizes.A broad customer base allows Old Navy to reach various demographics and increase market reach.Families seeking budget-friendly clothing, individuals looking for affordable fashion.
Distribution ChannelsOld Navy distributes its products through its network of retail stores, including standalone stores, outlet locations, and e-commerce. They also offer convenient options like in-store pickup and curbside pickup.A combination of physical stores and e-commerce provides accessibility and convenience for customers. Outlet stores offer discounted options.Old Navy brick-and-mortar stores, Old Navy online store, Old Navy Factory outlet locations.
Key PartnershipsOld Navy collaborates with influencers, models, and celebrities for marketing campaigns and product endorsements. They also partner with suppliers and manufacturers for clothing production.Influencer partnerships and celebrity endorsements help boost brand visibility. Strong supplier relationships ensure product quality and affordability.Collaborations with influencers for fashion campaigns, partnerships with clothing manufacturers.
Key ResourcesOld Navy’s key resources include its design teams, supply chain, brand reputation, retail locations, and a loyal customer base.Design teams are crucial for creating value-focused fashion collections. A streamlined supply chain ensures product availability. A loyal customer base contributes to brand loyalty.In-house design teams, efficient supply chain network.
Cost StructureOld Navy incurs costs in design and production, marketing and advertising, rent and maintenance of retail locations, employee salaries, and materials for clothing production.Investment in design and marketing is essential for staying competitive in the value-focused market. Retail space costs are significant due to prime locations.Designing new budget-friendly collections, advertising campaigns, rent for store locations.
Competitive AdvantageOld Navy’s competitive advantage lies in its reputation for providing affordable, family-friendly fashion that offers a balance between style and budget-consciousness. They emphasize affordability while staying on-trend.Offering fashionable clothing at budget-friendly prices appeals to a wide customer base, making Old Navy a go-to choice for value-conscious shoppers.Affordable and stylish back-to-school clothing, consistent value-focused fashion updates.
Value PropositionOld Navy offers affordable and accessible clothing and accessories for the entire family, allowing customers to dress comfortably and stylishly without breaking the bank.Old Navy’s value proposition centers on providing budget-friendly, comfortable, and stylish fashion options for families and individuals, making customers feel good about their purchases.Shopping for budget-friendly summer outfits for the family at Old Navy, choosing affordable activewear.

Old Navy: A Fashionable Staple in Gap Inc.

Old Navy, a beloved American clothing brand, is a vital component of Gap Inc., a prominent retail conglomerate known for its diverse portfolio of brands, including Gap, Old Navy, Banana Republic, and Athleta. Gap Inc.’s impressive 2022 revenue, surpassing $15 billion, reflects the group’s strong market presence and enduring appeal to consumers worldwide. The Fisher family, descendants of Gap Inc.’s co-founders Donald George Fisher and Doris F. Fisher, play a crucial role in the company’s ownership.

The Fisher Family: Steadfast Guardians

As the primary owners, the Fisher family ensures Gap Inc.’s legacy and continued growth. Heirs of Gap Inc.’s co-founders, Donald George Fisher and Doris F. Fisher, the family’s commitment to the brand runs deep. Their vision and passion for retail excellence laid the foundation for Gap Inc.’s success. In the spirit of their parents’ entrepreneurial spirit, the Fisher family remains actively involved in the company’s leadership and strategic decisions.

John Fisher: A Pillar of Support

Among the Fisher family heirs, John Fisher stands as a significant shareholder with 17.23% ownership. His involvement and dedication to Gap Inc. contribute to the brand’s ongoing success and market prominence. As a guardian of the family legacy, John Fisher’s stewardship ensures Gap Inc.’s sustained growth and prominence in the fashion industry.

William Fisher: A Strong Presence

With a substantial ownership stake of 15.94%, William Fisher plays a pivotal role in Gap Inc.’s ownership structure. His commitment to upholding the company’s values and vision solidifies Gap Inc.’s standing as a leading player in the retail sector. William Fisher’s active engagement as a shareholder reinforces the brand’s resonance with consumers and investors alike.

Robert Fisher: A Steady Influence

Completing the triumvirate of Fisher family heirs, Robert Fisher holds a significant ownership share of 15.47% in Gap Inc. His steadfast presence ensures the company’s adherence to its founding principles and forward-thinking strategies. Robert Fisher’s involvement secures Gap Inc.’s position as a forward-looking and customer-centric fashion conglomerate.

Institutional Investors: A Diverse Group

Apart from the Fisher family, institutional investors also play a vital role in Gap Inc.’s ownership structure. Notably, Dodge & Cox commands 10.4% ownership, and BlackRock holds 6.4% of the company. Their investments underscore Gap Inc.’s attractiveness to professional investment firms and signal confidence in the brand’s continued success.

Old Navy: A Fashion Powerhouse

Old Navy, a flagship brand within Gap Inc., epitomizes accessible and stylish fashion for the entire family. With its unique blend of trendy designs, affordable pricing, and broad appeal, Old Navy has captured the hearts of millions of customers worldwide. As a vital component of Gap Inc.’s portfolio, Old Navy plays a key role in the group’s continued growth and success.


Old Navy’s position within Gap Inc., alongside iconic brands like Gap, Banana Republic, and Athleta, reflects the group’s enduring legacy and leadership in the fashion industry. The Fisher family’s ownership and active involvement in Gap Inc. underscore their commitment to preserving the brand’s heritage and fostering its continued prosperity. Supported by institutional investors, Gap Inc. and Old Navy remain at the forefront of fashion, resonating with consumers and investors alike. As fashion preferences evolve, Gap Inc.’s diverse brand portfolio and commitment to customer satisfaction ensure its lasting impact on the global retail landscape.

Old Navy and Gap Inc. Ownership Highlights:

  • Renowned Brand: Old Navy is a key brand under Gap Inc., a prominent retail conglomerate with a diverse brand portfolio including Gap, Banana Republic, and Athleta.
  • Gap Inc.’s Impressive Revenue: With a revenue surpassing $15 billion in 2022, Gap Inc.’s strong market presence is evident.
  • The Fisher Family’s Legacy: Descendants of Gap Inc.’s co-founders, Donald George Fisher and Doris F. Fisher, the Fisher family holds significant ownership and plays a pivotal role in the company’s decision-making.
  • John Fisher’s Significant Stake: Among the heirs, John Fisher holds the most substantial ownership with 17.23%, showcasing his deep commitment to Gap Inc.
  • William & Robert Fisher’s Ownership: William and Robert Fisher, with 15.94% and 15.47% ownership respectively, also play crucial roles in the company, ensuring the legacy of Gap Inc. continues.
  • Institutional Investors’ Confidence: Beyond the Fisher family, institutional investors like Dodge & Cox (10.4% ownership) and BlackRock (6.4% ownership) demonstrate strong confidence in Gap Inc.’s business model and future prospects.
  • Old Navy’s Market Position: Recognized for its trendy yet affordable fashion, Old Navy stands out as a significant brand under Gap Inc., appealing to a broad spectrum of consumers.

Related Visual Resources

GAP Inc. Revenue


Slow Fashion

Slow fashion is a movement in contraposition with fast fashion. Where in fast fashion, it’s all about speed from design to manufacturing and distribution, in slow fashion, quality and sustainability of the supply chain are the key elements.

Patagonia Business Model

Patagonia is an American clothing retailer founded by climbing enthusiast Yvon Chouinard in 1973 who saw initial success by selling reusable climbing pitons and Scottish rugby shirts. Over time Patagonia also became a fashionable brand also for its focus on slow fashion. Indeed, the company sells high-priced clothing items built to last which it will repair for free.

Patagonia Organizational Structure

Patagonia has a particular organizational structure, where its founder, Chouinard, disposed of the company’s ownership in the hands of two non-profits. The Patagonia Purpose Trust, holding 100% of the voting stocks, is in charge of defining the company’s strategic direction. And the Holdfast Collective, a non-profit, holds 100% of non-voting stocks, aiming to re-invest the brand’s dividends into environmental causes.

Fast Fashion

Fash fashion has been a phenomenon that became popular in the late 1990s and early 2000s, as players like Zara and H&M took over the fashion industry by leveraging on shorter and shorter design-manufacturing-distribution cycles. Reducing these cycles from months to a few weeks. With just-in-time logistics and flagship stores in iconic places in the largest cities in the world, these brands offered cheap, fashionable clothes and a wide variety of designs.

Inditex Empire

With over €27 billion in sales in 2021, the Spanish Fast Fashion Empire, Inditex, which comprises eight sister brands, has grown thanks to a strategy of expanding its flagship stores in exclusive locations around the globe. Its largest brand, Zara, contributed over 70% of the group’s revenue. The country that contributed the most to the fast fashion Empire sales was Spain, with over 15% of its revenues.

LVMH Business Model

LVMH is a global luxury empire with over €79 billion ($83 billion) in revenues for 2022, spanning several industries: wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry, and selective retailing. It comprises brands like Louis Vuitton, Christian Dior Couture, Fendi, Loro Piana, and many others.

Kering Business Model

Kering Group follows a multi-brand business model strategy. The central holding helps the brands and Houses part of its portfolio leverage economies of scale while creating synergies. At the same time, those brands are run independently. Kering is today a global luxury brand that made over €20 billion in revenue based on this multi-brand strategy. Within Kering Group are brands like Gucci, Bottega Veneta, Saint Laurent, and many more—the primary operating segments based on luxury and lifestyle.

Kering Brands

Kering is a luxury goods multinational founded in France by François Pinault in 1963. The company, which initially specialized in timber trading, grew via acquisitions and was listed on the Paris Stock Exchange in 1988. Two years later, Kering merged with a French conglomerate interested in furniture, department stores, and bookstores.

Ultra Fast Fashion

The Ultra Fashion business model is an evolution of fast fashion with a strong online twist. Indeed, where the fast-fashion retailer invests massively in logistics and warehousing, its costs are still skewed toward operating physical retail stores. While the ultra-fast fashion retailer mainly moves its operations online, thus focusing its cost centers on logistics, warehousing, and a mobile-based digital presence.

ASOS Business Model

ASOS is a British online fashion retailer founded in 2000 by Nick Robertson, Andrew Regan, Quentin Griffiths, and Deborah Thorpe. As an online fashion retailer, ASOS makes money by purchasing clothes from wholesalers and then selling them for a profit. This includes the sale of private label or own-brand products. ASOS further expanded on the fast fashion business model to create an ultra-fast fashion model driven by short sales cycles and online mobile e-commerce as the main drivers.

Real-Time Retail

Real-time retail involves the instantaneous collection, analysis, and distribution of data to give consumers an integrated and personalized shopping experience. This represents a strong new trend, as a further evolution of fast fashion first (who turned the design into manufacturing in a few weeks), ultra-fast fashion later (which further shortened the cycle of design-manufacturing). Real-time retail turns fashion trends into clothes collections in a few days or a maximum of one week.

SHEIN Business Model

SHEIN is an international B2C fast fashion eCommerce platform founded in 2008 by Chris Xu. The company improved the ultra-fast fashion model by leveraging real-time retail, quickly turning fashion trends in clothes collections through its strong digital presence and successful branding campaigns.

Zara Business Model

Zara is a brand part of the retail empire Inditex. Zara is the leading brand in what has been defined as “fast fashion.” With almost €20 billion in sales in 2021 (comprising Zara Home) and an integrated retail format with quick sales cycles. Zara follows an integrated retail format where customers are free to move from physical to digital experience.

Wish Business Model

Wish is a mobile-first e-commerce platform in which users’ experience is based on discovery and customized product feed. Wish makes money from merchants’ fees and advertising on the platform, and logistic services. The mobile platform also leverages an asset-light business model based on a positive cash conversion cycle where users pay in advance as they order goods, and merchants are paid in weeks.

Poshmark Business Model

Poshmark is a social commerce mobile platform that combines social media capabilities with its e-commerce platform to enable transactions. It makes money with a simple model, where for each sale, Poshmark takes a 20% fee on the final price for sales of $15 and over and a flat rate of $2.95 for sales below that. Its gamification elements and the tools offered to sellers are critical to the company’s growth as a mobile-first platform.

Read Next: Zara Business Model, Inditex, Fast Fashion Business Model, Ultra Fast Fashion Business Model, SHEIN Business Model.

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