Lay’s is one of the many brands owned by PepsiCo, the holding company of Pepsi, which generated nearly $80 billion in revenue in 2021 and over $7.6 billion in profits. Institutional investors like The Vanguard Group (8.9%) and BlackRock (7.6%) are primarily owned by PepsiCo. Top individual investors comprise Robert Pohlad, a company’s board member; and the company’s CEO, Ramon Laguarta.
| Aspect | Description | Analysis | Examples |
|---|---|---|---|
| Products and Services | Lay’s primary product offerings include a variety of potato chips and related snack products. These products come in various flavors and packaging sizes to cater to different consumer preferences. Lay’s also extends its brand into limited-time and seasonal flavors, special promotions, and co-branded snacks. The company focuses on providing snack options that are convenient, flavorful, and suitable for various occasions. | Lay’s core products are potato chips and related snack items, available in multiple flavors and packaging sizes. Limited-time and seasonal flavors, as well as co-branded snacks, offer variety and novelty to consumers. The company’s focus on convenience and flavor diversity contributes to its market appeal. | Potato chips, related snack products, multiple flavors and packaging sizes, limited-time and seasonal flavors, co-branded snacks, focus on convenience and flavor diversity, market appeal. |
| Revenue Streams | Lay’s generates revenue primarily through the sale of its snack products. These products are sold through various distribution channels, including grocery stores, convenience stores, vending machines, and online retail. Revenue also comes from licensing deals and promotional partnerships, such as movie tie-ins or sports events. Lay’s benefits from brand loyalty and repeat purchases by consumers. | The primary revenue source for Lay’s is the sale of its snack products through various retail channels. Licensing deals and promotional partnerships with entertainment or sports events provide additional income. Lay’s relies on brand loyalty and repeat purchases to drive revenue growth. The wide availability of its products contributes to revenue stability. | Revenue from the sale of snack products through various retail channels, licensing deals, promotional partnerships, brand loyalty, repeat purchases, revenue stability from wide product availability. |
| Customer Segments | Lay’s targets a broad customer base that includes individuals and families looking for convenient snack options. Its products appeal to a wide range of age groups, from children to adults. Lay’s also caters to consumers who enjoy savory snacks with diverse flavor preferences. The brand aims to be a go-to choice for snack occasions, whether it’s a casual movie night or a social gathering. | Customer segments for Lay’s encompass individuals and families seeking convenient snack options, a broad range of age groups from children to adults, consumers with diverse flavor preferences, and those looking for snacks for various occasions. Lay’s positions itself as a versatile and accessible snack brand for a wide audience. | Individuals and families seeking convenient snacks, a broad range of age groups, consumers with diverse flavor preferences, snacks for various occasions, versatile and accessible snack brand for a wide audience. |
| Distribution Channels | Lay’s distributes its products through an extensive network of retail channels, including grocery stores, supermarkets, convenience stores, vending machines, and online retailers. The brand’s snacks are widely available and easily accessible to consumers. Lay’s also collaborates with promotional partners, such as movie theaters, to expand its reach during specific events or promotions. | Distribution channels for Lay’s encompass grocery stores, supermarkets, convenience stores, vending machines, and online retailers. The brand’s wide availability ensures accessibility to consumers. Collaborations with promotional partners, such as movie theaters, expand Lay’s reach during specific events or promotions. Lay’s utilizes a multi-channel approach to maximize distribution and visibility. | Distribution through grocery stores, supermarkets, convenience stores, vending machines, and online retailers, wide product availability and accessibility, collaborations with promotional partners for expanded reach during events or promotions, multi-channel approach maximizing distribution and visibility. |
| Key Partnerships | Lay’s collaborates with various partners to enhance its product offerings and reach. These partnerships include potato growers and suppliers who provide high-quality raw materials. Lay’s also engages in co-branding partnerships with other snack and food companies to create unique flavor combinations. Promotional partnerships with entertainment or sports events help expand Lay’s brand visibility during specific campaigns. | Collaborations with potato growers and suppliers ensure a consistent supply of high-quality raw materials. Co-branding partnerships with other snack and food companies offer novelty and variety to consumers. Promotional partnerships with entertainment or sports events enhance Lay’s brand visibility during specific campaigns. These partnerships contribute to Lay’s product diversity and marketing efforts. | Collaborations with potato growers and suppliers for high-quality raw materials, co-branding partnerships with snack and food companies for novelty and variety, promotional partnerships with entertainment or sports events for enhanced brand visibility, product diversity and marketing efforts. |
| Key Resources | Lay’s key resources include a reliable supply chain for high-quality potatoes, production facilities for snack manufacturing, a portfolio of popular flavors, a recognizable brand, a network of retail distributors, and marketing and advertising campaigns. Lay’s invests in research and development to create new flavors and products to meet changing consumer preferences. | A reliable supply chain for high-quality potatoes ensures a steady source of raw materials. Production facilities enable snack manufacturing. A portfolio of popular flavors and a recognizable brand enhance consumer appeal. A network of retail distributors ensures product availability. Marketing and advertising campaigns promote Lay’s products. Research and development drive product innovation and adapt to changing consumer preferences. Lay’s manages these resources to maintain market relevance. | Reliable supply chain for high-quality potatoes, production facilities for snack manufacturing, portfolio of popular flavors and a recognizable brand, network of retail distributors, marketing and advertising campaigns, research and development for product innovation, market relevance management. |
| Cost Structure | Lay’s incurs costs related to the procurement of raw materials (potatoes), production expenses, packaging, distribution, marketing and advertising campaigns, and personnel salaries. Manufacturing and packaging costs are significant as they involve processing and packaging large quantities of snack products. Distribution expenses include transportation and logistics. Marketing and advertising costs are essential to maintain brand visibility. | Costs related to Lay’s business operations include raw material procurement (potatoes), production and packaging expenses, distribution costs, marketing and advertising campaigns, and personnel salaries. Manufacturing and packaging expenses are substantial due to the scale of snack production. Distribution costs encompass transportation and logistics to ensure wide availability. Marketing and advertising are crucial for maintaining brand visibility and consumer appeal. Lay’s manages its cost structure to optimize profitability. | Costs related to raw material procurement (potatoes), production and packaging, distribution, marketing and advertising campaigns, and personnel salaries, substantial manufacturing and packaging expenses, distribution costs for wide availability, marketing and advertising crucial for brand visibility and consumer appeal, cost management for profitability optimization. |
| Competitive Advantage | Lay’s competitive advantage lies in its extensive range of snack products, including a wide variety of flavors and packaging options. The brand’s accessibility through numerous retail channels enhances its market reach. Collaborations with promotional partners and co-branding efforts provide novelty and variety. Lay’s strong brand recognition and consumer loyalty contribute to its competitiveness in the snack industry. | Lay’s competitive advantage is built on a diverse range of snack products, extensive flavor options, and versatile packaging. Accessibility through multiple retail channels ensures widespread market reach. Collaborations with promotional partners and co-branding efforts offer novelty and variety to consumers. Strong brand recognition and consumer loyalty reinforce Lay’s competitiveness in the highly competitive snack industry. | Diverse range of snack products, extensive flavor options, versatile packaging, accessibility through multiple retail channels, collaborations with promotional partners and co-branding efforts for novelty and variety, strong brand recognition, consumer loyalty, competitiveness in the snack industry. |
Key Highlights:
- Lay’s and PepsiCo: Lay’s, a renowned brand of potato chips, is included in the portfolio of brands owned by PepsiCo, a major multinational food and beverage corporation.
- PepsiCo’s Financials: PepsiCo’s impressive revenue of nearly $80 billion in 2021, accompanied by profits exceeding $7.6 billion, underscores the company’s significant financial strength in the industry.
- Principal Shareholders: Prominent institutional shareholders of PepsiCo include The Vanguard Group (8.9%) and BlackRock (7.6%). These institutional investors hold substantial ownership shares in the company.
- Key Individuals: Among individual investors, Robert Pohlad, a member of the company’s board, holds a notable position. Additionally, Ramon Laguarta, the CEO of PepsiCo, contributes as an influential individual investor in the company.
- Diverse Portfolio: PepsiCo’s wide-ranging portfolio encompasses various food and beverage brands beyond Lay’s, establishing its dominant presence within the consumer goods sector.
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