Blogging is a prevalent and well-established practice, with popular blogging platform WordPress powering many websites on the internet. While a few successful bloggers really make money, those who do usually monetize through affiliate marketing, Google AdSense (or other advertising platforms), sponsorships, memberships, or selling their own digital and physical products.
|Advertising Revenue||– Display Ads: Earnings based on ad impressions and clicks. – Video Ads: Monetizing YouTube channels through ads and the YouTube Partner Program.||Google AdSense, Media.net, YouTube Partner Program||– Passive income stream. – Scalable with traffic growth. – No direct product promotion required.||– Ad blockers can reduce earnings. – Intrusive ads may affect user experience.|
|Affiliate Marketing||Promoting products or services through affiliate links, earning a commission on sales generated through those links.||Amazon Associates, ShareASale, CJ Affiliate||– Potential for high commissions. – Diverse product choices. – No product creation required.||– Dependence on external affiliate programs. – Income can vary based on audience interest.|
|Sponsored Content||Brands pay bloggers to create content that promotes their products or services.||Sponsored blog posts, social media collaborations||– Direct income from brand partnerships. – Opportunity for creative content. – Product exposure.||– Authenticity concerns if not transparent. – Limited control over content.|
|Selling Digital Products||Creating and selling digital products like ebooks, online courses, templates, or printables to the audience.||Selling ebooks, online courses, design templates||– Full creative control. – High-profit margins. – Passive income potential.||– Requires product development skills. – Marketing and promotion efforts needed.|
|Membership Sites||Offering premium content or a private community to subscribers for a monthly fee.||Patreon, Ko-fi, Substack||– Recurring revenue stream. – Community building. – Exclusivity for paying members.||– Content creation demands. – Potential subscriber churn. – Balancing free and premium content.|
|Consulting or Coaching||Providing consulting or coaching services to readers or clients, leveraging expertise in a specific niche.||Offering marketing consultations, life coaching services||– High earnings per client. – Personalized service. – Niche authority.||– Limited scalability. – Time-intensive. – Client acquisition challenges.|
|Freelance Writing||Writing for other publications or websites as a freelance writer, earning income per article or project.||Freelance writing for magazines, online publications||– Diverse writing opportunities. – Exposure to new audiences. – Portfolio building.||– Irregular income. – Competitive market. – Client dependence.|
|E-commerce||Starting e-commerce businesses, selling physical products related to the blog’s niche.||Selling merchandise, handmade products||– Direct revenue from product sales. – Brand expansion. – Customer data access.||– Requires inventory management. – Logistics and fulfillment challenges. – Competition.|
|Donations and Crowdfunding||Asking readers for donations or using platforms like Patreon or Ko-fi to receive support.||Accepting donations from appreciative readers||– Direct financial support. – Encourages reader engagement. – Flexibility in contribution levels.||– Not guaranteed income. – Audience may not contribute.|
|Book Deals and Speaking Engagements||Earning income from book deals, public speaking engagements, or workshops related to the blog’s niche.||Publishing books, speaking at conferences||– Prestigious opportunities. – Expert recognition. – Diverse income sources.||– May require significant expertise. – Competitive fields. – Event scheduling challenges.|
|Selling Ad Space||Selling ad space directly to advertisers, bypassing ad networks and retaining a larger share of the revenue.||Direct ad sales to interested brands||– Higher revenue share. – Direct relationship with advertisers. – Customized ad placements.||– Requires sales and negotiation skills. – Time-consuming. – Finding advertisers can be challenging.|
|Partnerships and Collaborations||Collaborating with brands on long-term partnerships, sponsored content, or special projects.||Brand collaborations for product launches, sponsored content||– Consistent income from partnerships. – Product exposure. – Creative collaborations.||– Negotiation and contract complexities. – Authenticity concerns. – Brand alignment challenges.|
|Online Workshops and Webinars||Hosting online workshops or webinars on niche topics, charging participants a fee for access.||Conducting online marketing workshops, educational webinars||– High-profit potential per session. – Expert positioning. – Global audience reach.||– Requires preparation and promotion. – Attendance may vary. – Technical issues can arise.|
|Merchandise Sales||Selling branded merchandise such as clothing, accessories, or niche-related products to the audience.||Selling branded T-shirts, mugs, or merchandise||– Brand promotion and loyalty. – Direct revenue from sales. – Creative merchandise options.||– Inventory management and fulfillment. – Initial investment. – Competition in merchandise sales.|
|Podcasting||Monetizing podcasts through sponsorships, affiliate marketing, and listener support.||Podcast sponsorships, affiliate partnerships, listener support||– Opportunities for sponsorships. – Listener support income. – Engaging audio content.||– Requires podcast production. – Finding sponsors can be competitive. – Building a listener base.|
|Selling Ad-Free Content||Offering an ad-free version of content to subscribers for a fee, enhancing the user experience.||Subscription-based ad-free content offerings||– Subscription-based revenue. – Improved user experience. – Reduced ad dependence.||– Limited appeal to some users. – Balancing free and paid content. – Building a subscriber base.|
- Blogging is a popular and evergreen way to make money on the internet and comes in many forms.
- Affiliate marketing allows bloggers to earn a commission when a reader purchases through their link. They can also earn money through Google Adsense.
- Sponsored posts are also a desirable option as many blog readers become increasingly sensitive to traditional forms of blog advertising. Blogs with traffic and/or revenue can also be sold in online marketplaces to entrepreneurs who want a ready-made solution.
Affiliate marketing and blogging have a long and successful relationship.
Why? Because bloggers love to write about things that interest them and then recommend products to others. These recommendations usually take the form of an in-text link in which a tracking code is embedded.
When a visitor clicks the link and makes a purchase, the blogger receives a commission for each sale. For those participating in the Amazon affiliate program, bloggers receive a commission on any item a visitor purchases after clicking their link. For example, someone may click on an affiliate link for a coffee machine but then decide they want to buy sporting equipment instead.
Affiliate marketing enables you to earn a commission for promoting the products/services of another company or person on your blog.
The majority of my online income comes through affiliate marketing.
The main goal of affiliate marketing is to offer value that would benefit the readers and then promote relevant affiliate products.
It is an easy way to make money blogging as you don’t need to create your own product, instead promote other affiliate products relevant to your blog content.
I would strongly recommend you first go by affiliate marketing route, before creating your suite of products pouring in the efforts.
If you are wondering how affiliate marketing works, here’s how:
- An advertiser or company agrees to give you a specific commission when a customer makes the sale of their product or service through your site.
- Your site will contain links that will direct the reader to the website of the seller where they can make their purchase. Affiliate links can be placed directly in your content, or you could use banner ads.
- Once the reader uses the affiliate link to buy a product or service, you will get a percentage of that purchase.
Research: The first step is to do extensive research to identify which products you want to promote. You are most likely to know which niche to focus on after checking out competitor sites and doing your due diligence.
Overall, research will help you identify a profitable niche that is going to make you money consistently.
If you already have a niche, you need to identify the top-performing pages on your site and look for places where you can promote your affiliate products.
Marketplaces: An affiliate marketplace is a site that connects advertisers and other vendors with affiliates. The marketplace is responsible for establishing easy communication channels, making affiliate links and payment processes more efficient.
If you are looking for products to promote, here are the best affiliates marketplaces that will give you access to numerous affiliate products:
- ClickBank: ClickBank is very popular and is a great place to look for affiliate niches. They have digital offerings like online courses and e-books which somehow do better than physical products.
- JVZoo: If you are in the internet marketing niche, you can consider exploring products on JVZoo.
- Amazon Associates: If you review Amazon products on your blog, you can get started by joining the Amazon associates program.
There are also various other affiliate marketing marketplaces like ShareASale, CJ, Impact, and other in-house affiliates.
If a product owner does not have a publicly announced affiliate program, you can always reach out to them, and the chances of them set you up a private affiliate program will be more.
Google Adsense is another blogging monetization staple still effective today.
Bloggers sign up to the Google Adsense platform and then insert code into various places on their blog. The code serves targeted ads which a visitor can click on and earn the blogger revenue via the cost-per-click CPC model.
The exact fee earned for every click depends on the advertiser and the keyword being targeted. Keywords (and by extension content) related to lawyers, insurance, mortgages, credit cards, and loans tend to attract the highest fees.
One of the most common ways to make money is through advertising on your blog.
This is the most preferred revenue stream for first time bloggers because it is relatively easy and does not require copywriting skills.
Google AdSense is one of the easiest pay-per-click (PPC) advertising platforms. This program is also popular for placing the CPM Ads.
With Google AdSense, you need to put the banner on your site and Google will display ads that are most relevant to your site.
You’ll not have direct contact with the advertisers, but you can earn passive income—especially if your blog grows its readership and authority.
To increase your ad earnings, find your way to Adwords and check the cost-per-click of the keywords.
The key is to know how the competition is and how much the click costs.
This way, you will identify some worthwhile keywords that marketers pay high for, target them in your blog posts and thus boost your ad earnings.
In the blogging world, sponsored content involves a company paying a writer to create content around a product or brand. Writers may be compensated for articles, photography, videos, social media posts, emails, or all of the above.
In terms of the content itself, sponsored posts may look very similar to affiliate marketing posts. Both strategies describe a blogger using influence, voice, or authority to sell a product. While bloggers must now publicly disclose any relationship they have with a company, sponsored content is seen as less obtrusive than typical forms of website advertising.
Some bloggers also make money by purchasing websites and then selling them for a profit. Online marketplaces such as Flippa connect blog owners with entrepreneurs who want to invest in digital real estate.
Blogs with consistent and demonstratable revenue or traffic typically fetch the highest prices in these marketplaces. Selling websites with rare or desirable domain names can also make bloggers a lot of money.
Content management systems such as WordPress allow bloggers to make money by charging readers access to exclusive content.
Essentially, this content is hidden from free users and unlocked once they pay for access. Membership content can be any content providing exceptional value relative to free content. It may include membership forums, training programs, video consults, personalized advice, or job boards.
Are you an expert in a particular field or you have a skill that you can confidently teach to other people?
You will be surprised at how many people are willing to pay to learn from your skills or expertise.
There is no better way to monetize your skill and share your knowledge than through online courses. Because, once you setup your course funnel, it’s more or less a passive income.
Some great platforms that you can use for your online course creation include Udemy and Teachable.
Once you identify a skill you want to teach, you need to research the course ideas, determine the angle, and validate the idea with your prospect students. This will help you ensure a target audience for that course.
Are you looking to make a large profit margin with your blog?
If so, then you need to consider information products. Information products involve selling information or knowledge through eBooks or online courses. It requires less initial investment compared to creating say SaaS or physical products.
As a blogger, you probably have a lot of knowledge in a specific field. You can make money by turning this information into a product. Even if you don’t have a unique skill, you can begin with something you are passionate about.
You can choose to sell information products digitally through some platforms like Teachable, Thinkific or Udemy. You can also consider offering your readers to download it from your site. No matter what platform you use, learn the basics of online sales funnels as they are a great way to sell info products from your blog systematically for maximum conversions and effectiveness.
Sponsored posts are, without a doubt, one of the best ways to earn money through blogging. Though very profitable, not many bloggers talk about it.
What is a sponsored post?
Well, a sponsored post is a content you write regarding the brand or product/services of a company, and they pay a fee for that.
A vital tip is to stay true to your audience when publishing sponsored posts and ensure that they provide real value to your readers. As long as you provide genuine value to the readers and adopt an SEO strategy to get ongoing organic traffic, you’re good to go.
Examples of Bloggers Making Money With Blogging
Pat Flynn is the owner of Smart Passive Income. He teaches readers proven strategies to optimize their online businesses for passive income.
When he was fired from his job in 2008, he used his knowledge from the LEED exam to launch an eBook and created an info product.
He then began his Smart Passive Income blog where he talks about passive income and shares his experiences.
Smart Passive Income has become very successful over the years thanks to affiliate marketing and selling info products. Also, recently, he launched the Smart Podcast player, which generated $9,646.70 in December 2017.
In the same month, 25% of revenue was collected from course sales while 63% came from advertising.
He regularly publishes his income reports on his blog.
Alex and Lauren from Create and Go
If you are one of those people who believe that blogging generates no money, then you have not heard of Alex and Lauren.
These two are the founders of Avocadu and Create and Go which generate revenue of $75,000 a month.
Initially, Alex was a personal trainer, and Lauren was an accountant.
However, they were both dissatisfied with corporate life, and this is when they decided to try an online business.
Currently, this couple makes money from their blogs through the selling of their eBooks and courses.
They also generate revenue through ads and affiliate marketing. The couple also attests to the power of Pinterest which has helped their sites grow further.
Kristin Larsen from Believe in a Budget
Kristin Larsen is the author of Believe in A Budget and co-creator of Pinterest Presence.
In 2015, Larsen began her blog Believe in A Budget which is a personal finance site.
The blog made under $100,000 in the first year. However, this changed when she started using Pinterest, and the monthly page views of her blog drastically increased from 5000 to 230,000.
Kristin managed to achieve success because of multiple income streams.
Whether you are passionate about writing or you are trying to earn a living from blogging, the above tips and examples come in handy.
Just find what works best for you, your blog readers and what doesn’t.
Also, be sure to build a relationship with other bloggers, sponsors, and affiliate marketers to develop your network which is your net worth and further promote your blog.
I hope you found this post helpful. If you have any doubts, make sure you leave them in the comments section.
- Blogging: A prevalent practice powered by platforms like WordPress. Successful bloggers can monetize through various methods.
- Affiliate Marketing:
- Bloggers earn commissions by promoting others’ products through affiliate links.
- Affiliate marketing and blogging have a strong relationship as bloggers can recommend products that interest them.
- Effective way to make money by promoting relevant affiliate products.
- Google AdSense:
- Bloggers earn revenue by displaying targeted ads on their blog.
- Ads generate revenue via the cost-per-click (CPC) model.
- Relevant keywords and content impact the earnings per click.
- Sponsored Posts:
- Companies pay bloggers to create content around their products or brands.
- Sponsored content is less obtrusive than traditional advertising methods.
- Sponsored posts involve using influence, voice, or authority to sell products.
- Website Flipping:
- Bloggers buy and sell websites for profit.
- Blogs with consistent revenue or traffic fetch higher prices.
- Rare or desirable domain names can also yield substantial profits.
- Blogs charge readers for access to exclusive content.
- Membership content includes forums, training programs, personalized advice, and more.
- Readers pay for access to high-value content.
- Online Courses:
- Bloggers can create and sell online courses to teach skills or expertise.
- Platforms like Udemy and Teachable facilitate course creation and sales.
- Passive income stream once set up.
- Info Products:
- Bloggers turn their knowledge into information products (eBooks, online courses).
- Selling information products requires less initial investment.
- Platform options include Teachable, Thinkific, and Udemy.
- Examples of Successful Bloggers:
- Key Takeaways:
- Blogging offers diverse ways to generate income, from affiliate marketing to online courses.
- Affiliates earn commissions by promoting others’ products, often with in-text links.
- Sponsored posts involve creating content around a product or brand.
- Website flipping involves buying and selling websites for profit.
- Online courses and information products are valuable sources of income.
- Building relationships with other bloggers and sponsors enhances network and earnings.