Elevator Pitch In A Nutshell

An elevator pitch is a short speech that introduces an individual, business, or product. Brevity is particularly important in sales, where a pitch must be able to sell itself quickly. Brevity also demonstrates that the person making a pitch has personal and professional aptitude and can think on their feet during unexpected situations.

Elevator PitchAn Elevator Pitch is a brief and compelling speech or presentation that conveys the essence of an idea, business, product, or project in a very short amount of time—typically the duration of an elevator ride, hence the name. Its primary goal is to capture the listener’s interest and leave a memorable impression.
PurposeThe primary purpose of an elevator pitch is to generate interest and spark a conversation. It’s often used in networking, sales, startup pitching, or any situation where you need to concisely convey your message to a potential investor, customer, or collaborator.
Key ElementsAn effective elevator pitch typically includes:
1. A hook or attention-grabbing statement to engage the listener from the start.
2. A brief description of the problem or need your idea addresses.
3. An explanation of your solution or what sets your idea apart.
4. A mention of the target audience or market.
5. A call to action or next steps.
Clarity and ConcisenessClarity and conciseness are crucial in an elevator pitch. It should be clear and easy to understand, avoiding jargon or technical language that the listener may not be familiar with. Brevity is key, as the pitch should be delivered in about 30 seconds to 2 minutes—long enough to convey essential information but short enough to maintain the listener’s attention.
Tailoring to AudienceAn elevator pitch may need to be customized based on the audience. Different listeners may have varying interests or concerns, so it’s essential to adapt your pitch to address their specific needs or perspectives. This demonstrates attentiveness and relevance.
Practice and PreparationDelivering a compelling elevator pitch requires practice and preparation. Rehearse your pitch until it flows smoothly and naturally. Be ready to adjust it on the fly based on the listener’s reactions or questions. Confidence and enthusiasm in your delivery are also critical.
Memorable ImpactAn effective elevator pitch leaves a lasting impact on the listener. It should engage emotionally, tell a story, or present a unique value proposition that sets your idea apart. A memorable pitch increases the chances that the listener will want to learn more or take action.
Follow-UpAfter delivering your elevator pitch, be prepared for potential follow-up questions or requests for more information. Have supporting materials or contact details ready to provide to interested parties. Promptly following up on leads generated by your pitch is essential.
ConclusionAn elevator pitch is a powerful tool for making a quick and impactful impression in professional and networking situations. Crafting a compelling pitch requires thought, practice, and adaptability, but it can open doors and opportunities by capturing the attention and interest of your audience.

Elevator Pitch Generator

Understanding an elevator pitch

The primary purpose of an elevator pitch is to explain a concept quickly, clearly, and persuasively in less than 30 seconds.

It is this brevity that gives the elevator pitch its name, referring to the average amount of time one spends in an elevator. 

But why is brevity is important?

Brevity is particularly important in sales, where a pitch must be able to sell itself quickly. Brevity also demonstrates that the person making a pitch has personal and professional aptitude and can think on their feet during unexpected situations.

Elevator pitches can also be used for:

  • Interview preparation – where an interviewee will inevitably be asked to tell the panel who they are and what they stand for.
  • Resume preparation – as part of a cover letter or professional summary statement.
  • Networking at events and gatherings where industry contacts are present.

Creating and then delivering an elevator pitch

Creating an elevator pitch begins by answering some exploratory questions:

  1. Who are you? Don’t make the mistake of diving into your elevator pitch before you have introduced yourself. Describe yourself and your role in the business – but keep this introductory information to a minimum.
  2. How is your company making an impact? Do you know what your employer stands for? Again, it’s important to be succinct.
  3. What is the value proposition? In other words, what value does your business provide that is unique and specific?
  4. Deliver the hook – the most important part because it can be used to grab attention and build rapport. Perhaps it is an attention-grabbing statistic or fact. Perhaps it is a compelling story that somehow relates to the prospect being pitched. Here, it’s helpful to have a good understanding of the target audience to pre-emptively solve a problem they are experiencing.
  5. Include a call to action, sometimes called the “ask”. That is, what is the desired outcome of the pitch? Prospects that hear lots of pitches are used to being asked for something. Do not neglect a call to action for fear of making the wrong move.
  6. Revise and refine. Before delivering an elevator pitch, read the written version out loud to ensure that it is conversational. Practice is vital. A tone that is too formal or indeed too informal may convey a lack of confidence or conviction.

Delivering an elevator pitch

In delivering an elevator pitch, understand that flexibility is key. Elevator pitches are not intended to be delivered like speeches. Instead, they must flow in an organic, conservational manner. While each pitch should follow the same basic structure, each must be customized to the particular nuances of the industry or prospect being pitched.

Indeed, the prospect will often ask questions that you haven’t prepared for. But this is the ideal outcome because in most cases, questions are a sign of interest. The ability to handle left-of-field questions is often dependent on how much prior research on the prospect has been performed.

Lastly, be prepared. Keep copies of a business card or other promotional material on your person to close the interaction strongly.

Key takeaways

  • An elevator pitch is a short, persuasive, and versatile speech that can be used to sell or introduce a product, business, or individual.
  • A successful elevator pitch is dependent upon brevity, which conveys confidence and professional aptitude.
  • To create an elevator pitch, a preliminary written version should follow a basic structure. When delivering the pitch in person, remember to remain conversational and end the interaction with a call to action.

Elevator Pitch – Key Highlights:

  • Definition: An elevator pitch is a concise speech used to introduce an individual, business, or product quickly and persuasively. It’s typically delivered in less than 30 seconds.
  • Origin of Name: The term “elevator pitch” comes from the idea that you should be able to deliver your pitch during a brief elevator ride, emphasizing brevity and clarity.
  • Importance of Brevity: Brevity is crucial, especially in sales, as it enables a pitch to capture attention and convey its message rapidly. It also showcases the presenter’s ability to think on their feet.
  • Use Cases: Elevator pitches are useful for various situations, including interview preparation, resume writing, networking events, and sales presentations.
  • Creating an Elevator Pitch:
    • Introduction: Begin by introducing yourself briefly.
    • Company Impact: Explain how your company makes an impact in a concise manner.
    • Value Proposition: Highlight your business’s unique value proposition.
    • The Hook: Use an attention-grabbing statistic, fact, or story to engage the listener.
    • Call to Action: Clearly state what action you want the listener to take.
  • Revision and Practice: It’s essential to revise and refine your elevator pitch. Practice it until it sounds conversational, not too formal or informal.
  • Delivery: Flexibility is key in delivering an elevator pitch. It should flow organically and adapt to the nuances of your audience. Be prepared to answer questions and have promotional materials on hand.
  • Customization: Customize each pitch to suit the specific industry or prospect you are addressing.
  • Preparation: Prior research on your audience is valuable, as it helps you anticipate questions and engage in meaningful conversations.
  • Closing: Always close the interaction strongly, and be ready to provide contact information or additional resources.

Case Studies

Elevator Pitch TypeDescriptionExamples
Startup PitchUsed by entrepreneurs to present their startup idea to potential investors or partners.“We’ve developed a mobile app that connects local farmers with consumers, enabling fresh produce delivery within hours.”
Job Seeker PitchJob seekers use this pitch to introduce themselves and highlight their skills and qualifications to potential employers.“I’m a marketing professional with a proven track record of boosting brand visibility and driving revenue growth.”
Sales PitchSales professionals use this pitch to quickly capture a prospect’s interest and communicate the benefits of their product or service.“Our software streamlines inventory management, reducing costs and increasing efficiency for businesses like yours.”
Networking PitchIndividuals use this pitch at networking events to introduce themselves and establish connections.“Hi, I’m [Name]. I specialize in digital marketing and have experience helping companies grow their online presence.”
Investor PitchEntrepreneurs and startups use this pitch to present their business idea to potential investors or venture capitalists.“Our innovative medical device has the potential to revolutionize patient care by reducing recovery times and costs.”
Product Launch PitchCompanies use this pitch to create buzz and excitement around a new product or service before its launch.“Introducing the next generation of smartwatches, designed for active individuals who demand style and functionality.”
Conference Presentation PitchSpeakers use this pitch at the beginning of a conference presentation to outline the key topics and engage the audience.“Today, we’ll explore the latest trends in artificial intelligence and discuss their impact on various industries.”
Nonprofit PitchRepresentatives of nonprofit organizations use this pitch to convey their mission and seek support or partnerships.“Our nonprofit is dedicated to providing clean water to underserved communities, transforming lives one well at a time.”
Consulting PitchConsultants use this pitch to introduce their consulting services and demonstrate their expertise in solving specific problems.“I specialize in helping businesses optimize their supply chain operations, reducing costs and improving efficiency.”
Career Change PitchIndividuals transitioning to a new career use this pitch to explain their motivations and how their skills transfer to the new field.“After a successful career in finance, I’m excited to pivot to sustainable energy solutions, where I can make a positive impact.”

FourWeekMBA Business Toolbox

Business Engineering


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A tech business model is made of four main components: value model (value propositions, missionvision), technological model (R&D management), distribution model (sales and marketing organizational structure), and financial model (revenue modeling, cost structure, profitability and cash generation/management). Those elements coming together can serve as the basis to build a solid tech business model.

Web3 Business Model Template

A Blockchain Business Model according to the FourWeekMBA framework is made of four main components: Value Model (Core Philosophy, Core Values and Value Propositions for the key stakeholders), Blockchain Model (Protocol Rules, Network Shape and Applications Layer/Ecosystem), Distribution Model (the key channels amplifying the protocol and its communities), and the Economic Model (the dynamics/incentives through which protocol players make money). Those elements coming together can serve as the basis to build and analyze a solid Blockchain Business Model.

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In an asymmetric business model, the organization doesn’t monetize the user directly, but it leverages the data users provide coupled with technology, thus have a key customer pay to sustain the core asset. For example, Google makes money by leveraging users’ data, combined with its algorithms sold to advertisers for visibility.

Business Competition

In a business world driven by technology and digitalization, competition is much more fluid, as innovation becomes a bottom-up approach that can come from anywhere. Thus, making it much harder to define the boundaries of existing markets. Therefore, a proper business competition analysis looks at customer, technology, distribution, and financial model overlaps. While at the same time looking at future potential intersections among industries that in the short-term seem unrelated.

Technological Modeling

Technological modeling is a discipline to provide the basis for companies to sustain innovation, thus developing incremental products. While also looking at breakthrough innovative products that can pave the way for long-term success. In a sort of Barbell Strategy, technological modeling suggests having a two-sided approach, on the one hand, to keep sustaining continuous innovation as a core part of the business model. On the other hand, it places bets on future developments that have the potential to break through and take a leap forward.

Transitional Business Models

A transitional business model is used by companies to enter a market (usually a niche) to gain initial traction and prove the idea is sound. The transitional business model helps the company secure the needed capital while having a reality check. It helps shape the long-term vision and a scalable business model.

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Business Scaling

Business scaling is the process of transformation of a business as the product is validated by wider and wider market segments. Business scaling is about creating traction for a product that fits a small market segment. As the product is validated it becomes critical to build a viable business model. And as the product is offered at wider and wider market segments, it’s important to align product, business model, and organizational design, to enable wider and wider scale.

Market Expansion Theory

The market expansion consists in providing a product or service to a broader portion of an existing market or perhaps expanding that market. Or yet, market expansions can be about creating a whole new market. At each step, as a result, a company scales together with the market covered.



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In the FourWeekMBA Revenue Streams Matrix, revenue streams are classified according to the kind of interactions the business has with its key customers. The first dimension is the “Frequency” of interaction with the key customer. As the second dimension, there is the “Ownership” of the interaction with the key customer.

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Revenue model patterns are a way for companies to monetize their business models. A revenue model pattern is a crucial building block of a business model because it informs how the company will generate short-term financial resources to invest back into the business. Thus, the way a company makes money will also influence its overall business model.

Pricing Strategies

A pricing strategy or model helps companies find the pricing formula in fit with their business models. Thus aligning the customer needs with the product type while trying to enable profitability for the company. A good pricing strategy aligns the customer with the company’s long term financial sustainability to build a solid business model.

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