Coaching models are structured frameworks that assist people with moving from where they are currently to a desired future state.
Importantly, these models ensure that coaching sessions remain focused on the client’s future improvement and do not wander off track.
Numerous coaching models exist today for a variety of purposes.
There are coaching models for individuals, executives, and teams, while others are specifically geared toward career or leadership development.
Below we have listed a few of the most popular.
The GROW model

The GROW model was developed by business coaches Graham Alexander, John Whitmore, and Alan Fine in the 1980s.
The model, which is used extensively today, features four steps:
- Goal (G) – the coach first works with the client to develop a clear vision of where the latter wants to be.
- Current reality (R) – for the client, this is their starting point. In other words, where are they now and what is happening to them?
- Options or obstacles (O) – in the third step, several paths forward are devised and possible obstacles or challenges are clarified.
- Way forward (W) – where both parties decide on a clear plan of action with defined steps. In most cases, the client has “homework” they must complete before they next meet with the coach.
The flow model
The flow model is a framework that enables individuals to reach a mental or emotional level where performance is optimized.
This level, where the individual is energized, focused, and fully engaged is known as flow state.
The flow model has three components:
- Goals – these must be objectives that will consistently motivate and inspire the client.
- Balance – the above can be facilitated by objectives that strike the right balance between challenge and perceived skill. Too hard, and the individual becomes overwhelmed and quits. Too easy, and the individual becomes bored and does not grow.
- Feedback – to accelerate the client’s development, the role of a high-performance coach is to give effective, insightful, concise feedback.
Action-centered leadership
Action-centered leadership is a simple model that was developed by British leadership theorist and academic John Adair.
It provides a tried and tested blueprint for the management and monitoring of teams, groups, and organizations.
Adair believed that individuals could be coached to become good leaders. In other words, the ability to lead was not simply a trait one was born with.
Adair’s coaching model is illustrated with three circles that represent various leadership responsibilities:
- Achieve tasks – this includes defining tasks and activities, creating strategies and plans, and establishing parameters for timing, reporting, and quality.
- Manage individuals – leaders are effective when they understand subordinate motivations, needs, and fears in detail. Management entails support, encouragement, coaching, rewards, praise, and constructive feedback. It’s also important for leaders to spend time with more reserved individuals who are reluctant to contribute.
- Create teams – leaders must also be coached on creating and managing teams. They must ensure teams remain cohesive and prioritize values such as unity and collaboration. Adair also noted that superiors could be coached to establish the right culture, anticipate (and resolve) conflicts, evaluate and modify team composition, and establish standards of individual and team behavior.
Additional Coaching Models
- The OSKAR Model:
- Purpose: The OSKAR model is often used in solution-focused coaching. It helps clients identify and work towards solutions rather than dwelling on problems.
- Components: OSKAR stands for Outcome, Scaling, Know-How and Resources, Affirm and Action, and Review. Coaches help clients define a clear outcome, scale their current situation, identify their strengths and resources, affirm their capabilities, and create an action plan. It’s a forward-focused model.
- The CLEAR Model:
- Purpose: The CLEAR model is used in coaching to enhance communication skills and understanding. It’s particularly valuable in coaching executives and leaders.
- Components: CLEAR stands for Contracting, Listening, Exploring, Action, and Review. Coaches first contract with clients to clarify objectives, then actively listen to their concerns. Exploration involves delving deeper into issues, and together, they define actions. Finally, they review progress.
- The SMARTER Model:
- Purpose: The SMARTER model is useful for setting and achieving specific goals. It helps individuals define their objectives more effectively.
- Components: SMARTER stands for Specific, Measurable, Achievable, Relevant, Time-bound, Evaluate, and Reevaluate. Coaches work with clients to make goals specific, measurable, achievable, relevant, and time-bound. The “E” and “R” steps focus on evaluation and reevaluation to ensure ongoing success.
- The TGROW Model:
- Purpose: The TGROW model is an extension of the GROW model, adding a “T” for “Topic.” It’s used to define the topic or issue to be addressed in coaching sessions.
- Components: TGROW stands for Topic, Goal, Reality, Options, and Way Forward. It starts with defining the topic, then follows the GROW stages to explore the issue, set goals, assess the current reality, generate options, and establish a way forward.
- The 5D Model:
- Purpose: The 5D model focuses on coaching for career development and transitions. It helps individuals explore their career paths and options.
- Components: The 5D model comprises Discover, Dream, Design, Decide, and Do. Coaches guide clients to discover their interests and strengths, dream about their ideal careers, design a career plan, make decisions, and take action steps.
- The Wheel of Life Model:
- Purpose: The Wheel of Life model helps individuals assess their life satisfaction and balance in various areas, such as health, career, relationships, and personal development.
- Components: Clients rate their level of satisfaction in each life area on a wheel chart. Coaches use this visual representation to identify areas that need improvement and help clients set goals for achieving balance and fulfillment.
Key takeaways:
- Coaching models are structured frameworks that assist people with moving from where they are currently to a desired future state.
- Two examples of high-performance coaching models include the GROW model and the flow model. The former was developed in 1980 by a trio of business coaches and remains popular today.
- Another high-performance coaching model is John Adair’s action-centered leadership framework. Adair believed that individuals could be coached to become good leaders and it was not a skill that one was simply born with.
Key Highlights
- Coaching Models: Structured frameworks to help individuals move from their current state to a desired future state through coaching sessions, maintaining focus on future improvement.
- The GROW Model: Developed by Graham Alexander, John Whitmore, and Alan Fine in the 1980s, the GROW model consists of four stages – Goal, Current Reality, Options or Obstacles, and Way Forward.
- The Flow Model: A framework to optimize performance and achieve a state of full engagement called flow. It involves setting motivating goals, finding a balance between challenge and skill, and providing effective feedback.
- Action-Centered Leadership: Created by John Adair, this model is a blueprint for managing teams and organizations. It focuses on three key leadership responsibilities – achieving tasks, managing individuals by understanding their motivations and needs, and creating and managing cohesive teams.
- Coaching Model Variety: Various coaching models exist for different purposes, including individual coaching, executive coaching, team coaching, career development, and leadership development.
| Leadership Model | Description | When to Use or Apply | Key Components | Advantages | Drawbacks |
|---|---|---|---|---|---|
| GROW Model | A coaching model for goal setting and problem-solving, consisting of four stages: Goal, Reality, Options, and Way Forward. | In coaching and mentoring sessions. | Goal, Reality, Options, Way Forward. | Clear structure, goal orientation, and focus. | May oversimplify complex issues. |
| Flow Model | A framework for achieving a mental or emotional state known as “flow” for optimized performance. | In performance and motivation coaching. | Goals, Balance, Feedback. | Enhances performance and engagement. | Requires a deep understanding of flow. |
| Action-Centered Leadership | A leadership model by John Adair, focusing on achieving tasks, managing individuals, and creating effective teams. | In leadership development and management. | Achieve Tasks, Manage Individuals, Create Teams. | Provides a blueprint for effective leadership. | Assumes leadership can be taught. |
| OSKAR Model | A solution-focused coaching model with components including Outcome, Scaling, Know-How and Resources, Affirmation, and Review. | In solution-focused coaching and therapy. | Outcome, Scaling, Know-How and Resources, Affirmation, Review. | Promotes a forward-focused, solution-oriented approach. | May not suit all coaching scenarios. |
| CLEAR Model | A coaching model that focuses on Contracting, Listening, Exploring, Action, and Review to enhance communication and understanding. | In executive coaching and communication improvement. | Contracting, Listening, Exploring, Action, Review. | Improves communication skills and problem-solving. | May require extensive training and practice. |
| SMARTER Model | A goal-setting and achievement model that ensures goals are Specific, Measurable, Achievable, Relevant, Time-bound, Evaluated, and Reevaluated. | In personal and professional goal-setting. | Specific, Measurable, Achievable, Relevant, Time-bound, Evaluated, Reevaluated. | Helps set and achieve well-defined goals. | Can be overly rigid for creative endeavors. |
| TGROW Model | An extension of the GROW model, adding a “T” for “Topic,” used to define the coaching topic or issue. | In coaching sessions requiring issue definition. | Topic, Goal, Reality, Options, Way Forward. | Provides clarity on the coaching focus. | Adds complexity to the original GROW model. |
| 5D Model | A career coaching model emphasizing Discover, Dream, Design, Decide, and Do stages for career development and transitions. | In career coaching and exploration. | Discover, Dream, Design, Decide, Do. | Helps individuals explore and plan their careers. | Primarily suited for career-related coaching. |
| Wheel of Life Model | A life satisfaction assessment tool that evaluates different life areas, helping individuals identify areas for improvement. | In life coaching and personal development. | Wheel chart with life areas and satisfaction ratings. | Visualizes life balance and areas for improvement. | May not address deeper emotional issues. |
Read Next: GROW Model, High-Performance Coaching, High-Performance Management.
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