adobe-revenue

Adobe Revenue

Business / By / June 12, 2023

Adobe generated $17.6 billion in revenue in 2022, compared to $15.8 billion in 2021 and $12.9 billion in 2020.

Adobe makes most of its revenue from subscriptions, which in 2022 represented over 93% of its revenue.

adobe-revenue-breakdown-2022

The company is able to keep an efficient cost structure thanks to its subscription business.

Indeed, the subscription side enjoys fat gross margins, which gives the company ample space to invest in R&D and sales and marketing activities to grow the business further.

adobe-cost-structure
Adobe has a cost structure skewed toward subscriptions, which carry a high gross margin compared to other segments. Indeed, subscriptions generate most of the revenue for Adobe, and in 2022, for instance, on $17.6 billion in revenue, $2.16 in cost of revenue, and $15.44 in gross margins.

The adobe subscription revenue can be broken down into digital media, digital experience, and publishing & advertising.

The most significant subscription revenue stream is digital media, which, is 2022, generated $12.38 billion in revenue.

adobe-subscription-revenue-breakdown
Adobe generates most of its revenue from subscriptions. The subscription business consists of digital media, digital experiences, and publishing & advertising. Indeed, in 2022, Adobe generated $12.38 billion in digital media, $3.88 billion in digital experiences, and $123 million from publishing & advertising.

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Adobe Revenue

adobe-revenue
Adobe generated $17.6 billion in revenue in 2022, compared to $15.8 billion in 2021 and $12.9 billion in 2020.

Adobe Revenue Breakdown

adobe-revenue-breakdown
Adobe generated most of its revenue (93%) from subscriptions in 2022. Indeed, the company generated $16.39 billion in subscription revenue in 2022 compared to $686 million from services, and $532 million from product

Adobe Subscription Revenue

adobe-subscription-revenue-breakdown
Adobe generates most of its revenue from subscriptions. The subscription business consists of digital media, digital experiences, and publishing & advertising. Indeed, in 2022, Adobe generated $12.38 billion in digital media, $3.88 billion in digital experiences, and $123 million from publishing & advertising.

Adobe Digital Media Revenue

adobe-digital-media-revenue
The Adobe digital media business consists of two segments: creative cloud and document cloud. In 2022, Adobe generated $10.46 billion from creative cloud vs. $2.38 from document cloud.

Adobe Cost Structure

adobe-cost-structure
Adobe has a cost structure skewed toward subscriptions, which carry a high gross margin compared to other segments. Indeed, subscriptions generate most of the revenue for Adobe, and in 2022, for instance, on $17.6 billion in revenue, $2.16 in cost of revenue, and $15.44 in gross margins.

Adobe Employees

adobe-employees
Adobe had 29,239 employees in 2022, compared to 25,988 employees in 2021 and 22,516 employees in 2020.

Adobe Revenue Per Employee

adobe-revenue-per-employee
Adobe generated over $600K per employee in 2022, compared to over $607K in 2021 and over $571K in 2020.

Adobe Sales & Marketing Expenses

adobe-sales-and-marketing-costs
Adobe spent $4.97 billion in sales and marketing expenses in 2022, which represented 28% of its total revenue. Compared to $4.32 billion in 2021, which represented 27% of its total revenue.

Adobe R&D Costs

adobe-r&d-expenses
Adobe spent $2.99 billion in R&D expenses in 2022, which represented 17% of its total revenue, vs. $2.54 billion in 2021, which represented 16% of its total revenue.

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About The Author

Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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