Adobe spent $4.97 billion in sales and marketingexpenses in 2022, which represented 28% of its total revenue. This compared to $4.32 billion in 2021, which represented 27% of its total revenue.
Adobe generated most of its revenue (93%) from subscriptions in 2022. Indeed, the company generated $16.39 billion in subscriptionrevenue in 2022 compared to $686 million from services, and $532 million from product
Adobe generates most of its revenue from subscriptions. The subscriptionbusiness consists of digital media, digital experiences, and publishing & advertising. Indeed, in 2022, Adobe generated $12.38 billion in digital media, $3.88 billion in digital experiences, and $123 million from publishing & advertising.
The Adobe digital media business consists of two segments: creative cloud and document cloud. In 2022, Adobe generated $10.46 billion from creative cloud vs. $2.38 from document cloud.
Adobe has a coststructure skewed toward subscriptions, which carry a high gross margin compared to other segments. Indeed, subscriptions generate most of the revenue for Adobe, and in 2022, for instance, on $17.6 billion in revenue, $2.16 in cost of revenue, and $15.44 in gross margins.
Adobe spent $4.97 billion in sales and marketingexpenses in 2022, which represented 28% of its total revenue. Compared to $4.32 billion in 2021, which represented 27% of its total revenue.
Adobe spent $2.99 billion in R&D expenses in 2022, which represented 17% of its total revenue, vs. $2.54 billion in 2021, which represented 16% of its total revenue.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
