Who Owns Mercedes?

  • BAIC Group holds the largest stake in the company, with 9.98% ownership.
  • Tenaciou3 Prospect Investment Limited follows closely with 9.69% ownership.
  • Kuwait Investment Authority holds a 6.84% stake in the company.
  • Institutional investors make up the largest group of shareholders, with 48.07% ownership.
  • Retail investors hold a 25.42% stake in the company.
Products and ServicesMercedes-Benz specializes in designing, manufacturing, and selling a wide range of luxury vehicles, including sedans, SUVs, coupes, convertibles, and performance-oriented AMG models. The company offers various vehicle models with different features, performance levels, and customization options. Mercedes-Benz also provides after-sales services, including maintenance, repair, and warranty support. In addition, the brand may offer electric and hybrid vehicles to align with sustainability trends.Mercedes-Benz’s primary revenue source comes from the sale of its luxury vehicles, positioning it as a leading luxury automobile manufacturer. The brand’s diverse vehicle lineup, commitment to innovation, and customizable options distinguish it from competitors. After-sales services enhance customer satisfaction and loyalty. Mercedes-Benz’s focus on electric and hybrid vehicles aligns with environmental concerns and evolving market preferences.Sedans, SUVs, coupes, convertibles, AMG performance models, luxury vehicles, innovation, customization, after-sales services, maintenance, repair, warranty support, electric vehicles, hybrid vehicles, sustainability trends.
Revenue StreamsMercedes-Benz generates revenue primarily through the sale of its luxury vehicles. Customers purchase Mercedes-Benz vehicles through authorized dealerships and showrooms. Revenue also comes from after-sales services, including maintenance and repair. Accessories, parts, and merchandise sales add to the income. Additionally, Mercedes-Benz may explore partnerships and licensing for revenue-sharing opportunities.The primary revenue source for Mercedes-Benz is the sale of luxury vehicles, reflecting its position as a leading luxury automobile manufacturer. Revenue diversification includes after-sales services, such as maintenance and repair, contributing to income stability. Sales of accessories, parts, and merchandise offer additional revenue streams. Collaborations and partnerships present opportunities for revenue-sharing, such as technology licensing or joint ventures with other automotive manufacturers.Revenue from vehicle sales, authorized dealerships, showrooms, after-sales services, maintenance services, repair services, accessories sales, parts sales, merchandise sales, collaborations, partnerships, diversified revenue sources.
Customer SegmentsMercedes-Benz serves a diverse customer base, including individuals and families seeking high-end, luxury vehicles. The brand appeals to consumers who prioritize luxury, advanced technology, and superior design in their automobiles. Mercedes-Benz’s vehicles cater to a broad range of preferences, from those who prioritize comfort and space to those seeking sporty and dynamic driving experiences.Mercedes-Benz primarily serves individuals and families searching for high-end, luxury vehicles known for their luxury features, advanced technology, and superior design. The brand attracts consumers who value prestige and sophistication in their automobiles. Mercedes-Benz’s diverse vehicle lineup caters to customers with varying preferences, including those who prioritize comfort and spaciousness or seek sporty and dynamic driving experiences.Individuals, families, luxury vehicle enthusiasts, technology enthusiasts, design aficionados, prestige-conscious consumers, comfort-oriented consumers, sporty driving enthusiasts, dynamic driving experiences.
Distribution ChannelsMercedes-Benz distributes its vehicles through a global network of authorized dealerships and showrooms. Customers visit these locations to explore the brand’s lineup, configure their vehicles, and make purchases. The company’s website and online tools assist customers in selecting and customizing their cars. Mercedes-Benz also leverages digital marketing and advertising to reach potential buyers.Mercedes-Benz’s primary distribution channels consist of authorized dealerships and showrooms, providing customers with physical locations to experience and purchase the brand’s vehicles. User-friendly online tools, filters, and recommendations enhance the shopping experience and encourage customer engagement. Digital marketing efforts extend the brand’s reach and visibility to a broader audience.Authorized dealerships, showrooms, online tools, official website, customer engagement, vehicle customization, digital marketing, distribution network.
Key PartnershipsMercedes-Benz collaborates with suppliers and manufacturers to secure high-quality components and materials for its vehicles. Partnerships with technology providers and automotive industry partners enhance vehicle quality, innovation, and connectivity features. The company may also establish collaborations with dealerships to expand its global presence. Additionally, sponsorships and partnerships in motorsports, fashion, and cultural events contribute to brand promotion and performance credibility.Collaborations with suppliers and manufacturers are crucial for ensuring a reliable supply chain for vehicle production. Partnerships with technology providers and automotive industry partners contribute to innovations in Mercedes-Benz’s vehicles, including connectivity features and advanced technology. Collaborations with dealerships help expand the brand’s global presence and distribution network. Sponsorships and partnerships in motorsports, fashion, and cultural events enhance brand promotion and reinforce performance credibility.Supplier collaborations, technology provider partnerships, automotive industry collaborations, supply chain reliability, innovation, collaborations with dealerships, global presence expansion, distribution network, sponsorships, motorsports partnerships, fashion partnerships, cultural event partnerships, brand promotion, performance credibility.
Key ResourcesKey resources for Mercedes-Benz include its design and engineering teams, advanced manufacturing facilities, supply chain management, a diverse range of vehicle models, a global network of authorized dealerships, and a strong brand reputation for luxury, innovation, and performance. Mercedes-Benz’s investments in research and development (R&D) are critical for innovation and technology integration.Mercedes-Benz’s resources encompass skilled design and engineering teams, state-of-the-art manufacturing facilities, efficient supply chain management, a diverse portfolio of vehicle models, a global network of authorized dealerships, and a well-established brand reputation for luxury, innovation, and performance excellence. Investments in R&D for vehicle innovation, technology integration, and performance enhancements are essential for maintaining competitiveness in the luxury automobile market.Design and engineering expertise, manufacturing facilities, supply chain management, vehicle models, authorized dealership network, brand reputation, luxury, innovation, performance excellence, research and development investments, competitiveness.
Cost StructureMercedes-Benz incurs various costs associated with its operations, including expenses for research and development, materials and production, marketing and advertising campaigns, employee salaries and benefits, distribution through dealerships, and administrative overhead. Investment in R&D for vehicle innovation represents a significant cost.Costs related to Mercedes-Benz’s operations include research and development expenses for vehicle innovation and technology integration, materials and production costs, marketing and advertising campaign expenses to promote its brand and vehicles, employee salaries and benefits, distribution expenses through dealerships, and administrative overhead. Ongoing R&D investments for product improvement and innovation are substantial operational costs.Research and development costs, materials and production expenses, marketing and advertising campaign costs, employee salaries and benefits, dealership distribution costs, administrative overhead, substantial investment in vehicle innovation, technology integration, product improvement.
Competitive AdvantageMercedes-Benz’s competitive advantage lies in its reputation for luxury, innovation, and performance excellence in the luxury automobile market. The brand’s diverse vehicle lineup offers options for various customer preferences, from comfort to sportiness. Collaborations with suppliers, technology providers, and automotive industry partners enhance vehicle quality, innovation, and connectivity features. Sponsorships and partnerships in motorsports, fashion, and cultural events reinforce Mercedes-Benz’s performance credibility and promote the brand. A focus on electric and hybrid vehicles aligns with sustainability trends and evolving market preferences.Mercedes-Benz’s strengths include a strong reputation for luxury, innovation, and performance excellence in the luxury automobile market. The brand’s diverse vehicle lineup caters to a broad range of customer preferences, including those who seek comfort and those looking for sporty driving experiences. Collaborations with suppliers, technology providers, and automotive industry partners enhance vehicle quality, innovation, and connectivity features. Sponsorships and partnerships in motorsports, fashion, and cultural events contribute to performance credibility and brand promotion. A strategic focus on electric and hybrid vehicles aligns with sustainability trends and evolving customer preferences.Reputation for luxury, innovation, performance excellence, diverse vehicle lineup, comfort-oriented options, sporty driving experiences, collaborations, vehicle quality, innovation, connectivity features, sponsorships, partnerships, performance credibility, brand promotion, competitiveness in the luxury automobile market, sustainability alignment.

Mercedes-Benz: Driving the Future of Luxury

Mercedes-Benz, the iconic German automobile manufacturer, stands at the forefront of the automotive industry, renowned for its luxury vehicles and cutting-edge technology. The ownership of Mercedes-Benz is shared among various stakeholders, with BAIC Group holding the largest stake, followed by Tenaciou3 Prospect Investment Limited and Kuwait Investment Authority. The company’s diverse ownership structure reflects its global appeal and widespread recognition.

BAIC Group: A Significant Shareholder

With a substantial 9.98% ownership, BAIC Group assumes a prominent role in Mercedes-Benz’s ownership landscape. As one of China’s leading automotive groups, BAIC’s investment in Mercedes-Benz underscores the brand’s appeal and growth potential in the vital Chinese market. This strategic partnership between Mercedes-Benz and BAIC fosters collaboration and opens doors to new opportunities in the world’s largest automotive market.

Tenaciou3 Prospect Investment Limited: Driving Forward

Tenaciou3 Prospect Investment Limited closely follows BAIC Group with a significant 9.69% ownership stake in Mercedes-Benz. As a key investor, Tenaciou3 contributes to the company’s growth and financial stability. With a shared vision for excellence and innovation, Tenaciou3’s presence in Mercedes-Benz’s ownership structure exemplifies the brand’s allure to global investors.

Kuwait Investment Authority: A Strong Presence

With a stake of 6.84%, Kuwait Investment Authority’s investment in Mercedes-Benz speaks to the brand’s international appeal and reliability as a valuable asset. As a major sovereign wealth fund, Kuwait Investment Authority’s interest in Mercedes-Benz reflects the company’s strong performance and reputation in the global market.

Institutional Investors: A Diverse Group

The largest group of shareholders, institutional investors, collectively hold 48.07% ownership in Mercedes-Benz. This diverse group includes various financial institutions, investment firms, and funds, showcasing the brand’s attractiveness to a wide array of professionals in the financial sector. Their collective support bolsters Mercedes-Benz’s position in the automotive industry and secures its continued growth.

Retail Investors: A Key Component

Comprising 25.42% of the company’s ownership, retail investors play a significant role in Mercedes-Benz’s success. These individual investors, drawn to the brand’s luxury, performance, and heritage, contribute to the company’s stability and growth. Mercedes-Benz’s appeal to retail investors demonstrates its resonance with automotive enthusiasts and consumers worldwide.

Mercedes-Benz: A Visionary for Mobility

As Mercedes-Benz navigates the automotive landscape, its commitment to innovation and sustainability remains unwavering. From pioneering electric vehicles to revolutionizing autonomous driving, Mercedes-Benz leads the charge towards a more connected and eco-friendly future. With a legacy of excellence and a vision for the evolving automotive industry, Mercedes-Benz continues to shape the future of mobility.


Mercedes-Benz, a symbol of luxury and engineering brilliance, thrives under the ownership of various stakeholders, including BAIC Group, Tenaciou3 Prospect Investment Limited, Kuwait Investment Authority, institutional investors, and retail investors. Each shareholder’s investment signifies Mercedes-Benz’s global appeal and financial strength. As the company drives forward, its unwavering commitment to innovation and sustainability ensures its continued success as a pioneering force in the luxury automotive realm.

Related Onwership Case Studies

Who Owns Tesla

By 2022, most of Tesla’s shares are still owned by Elon Musk, among the company’s co-founders and the CEO. Elon Musk is the top individual investor, with a 23.5% stake in the company, equivalent to over 244 million shares. Musk is followed by Lawrence Ellison (founder of Oracle), with a 1.5% company stake. Ellison also sits on Tesla’s board. And Antonio Gracias, among the company’s first investors, has over 1.6 million shares. Other institutional investors and mutual funds like The Vanguard Group (6%), Blackrock (5.1%), and Capital Ventures International also have a good chunk of the company’s stocks.

Who Owns Bentley

Bentley is owned by the Porsche family, which also owns the whole Volkswagen Group, through the Porsche Automobil Holding SE. Indeed, the entire group comprises three types of brands: volume, premium, and sport. Bentley is part of the premium segment of the Volkswagen Group, and it generated over €2.84 billion in revenue in 2021, within the overall €250 billion in revenue from the whole Volkswagen Group.

Who Owns Bugatti

Formerly part of the Volkswagen Group, which owns iconic brands like Lamborghini, Bentley, and Ducati, Bugatti is part of a new joint venture. Indeed, Porsche (the corporation which controls Volkswagen, owned by the Porsche family) still holds a 24% stake in the holding that controls Bugatti. The brand has been spun out from Volkswagen. A majority stake of 55% is now owned by a joint venture called Rimac Group, controlled by Porsche (24%), Hyundai (12%), Mate Rimac (37%), and Other Investors. The Porsche family also holds a further 45% stake in the Bugatti | Rimac joint venture, thus playing the role of key shareholder.

Who Owns Volkswagen

The major shareholder of Volkswagen is Porsche Automobil Holding SE, a company investing in various automakers. This is the holding of the Porsche family, the primary shareholder of Volkswagen, with a 31.4% ownership stake in the company and a 53.3% voting power. Volkswagen is an automaker empire with brands that comprise Audi, Skoda, Seat, Lamborghini, Bugatti, Porsche, Bentley, and Ducati.

Who Owns Lamborghini

Lamborghini is an Italian luxury sports car manufacturer founded in 1963 by manufacturing magnate Ferruccio Lamborghini. Since that time, ownership of the firm has changed several times. Another financial crisis in the late 1990s saw Lamborghini sold to Volkswagen through its subsidiary Audi AG. The subsidiary remains the owner of Lamborghini today. And it’s part of the Volkswagen Group.

Who Owns Tata

Tata Motors is the largest Indian automotive manufacturing company, which also owns the Jaguar Land Rover group. The Tata Family primarily owns Tata through Tata Sons Pvt Limited—a corporation that controls 46.33% of the company.

Who Owns Range Rover

Range Rover has been part of the Jaguar Land Rover Group, a wholly-owned subsidiary of Tata Motors, since 2008, when Tata acquired the Jaguar Land Rover businesses from Ford Motor Company for $2.3 billion. Thus, Range Rover is owned by Tata Motors, primarily by the Tata family, which controls the company via its holding (Tata Sons Pvt Limited), the largest shareholder, with 46.33% ownership.

Who Owns Rivian

Rivian’s main shareholder is Amazon NV Investment Holdings, Amazon’s investment arm, with 18.1% in common stocks, followed by T. Rowe Price Associates with 18.2% and Global Oryx Company with 12.7% ownership. Other significant investors comprise Ford Motor Company, with 11.4% of the company’s ownership. At the same time, major individual investors comprise Robert J. Scaringe, founder, and CEO of Rivian.

Who Owns Rolls-Royce

Rolls-Royce is part of the BMW Group, a group, which generated over €142 billion in revenue in 2022. Rolls-Royce’s top models comprise the Phantom, Ghost, Wraith/Dawn, Cullinan.

Who Owns BMW

In the provided data, the shareholder ownership of the company is distributed among various entities and individuals. AQTON SE, Bad Homburg v.d. Höhe holds 9% of the company’s shares. AQTON GmbH & Co. KG für Automobilwerte, Bad Homburg v.d. Höhe has a 16.6% ownership stake. Susanne Klatten Beteiligungs GmbH, Bad Homburg v.d. Höhe owns 20.7% of the company’s shares. Susanne Klatten and Stefan Quandt each hold a 0.2% ownership stake in the company. Treasury shares account for 0.2% of the company’s shares. The majority of the company’s shares, 50.7%, are free-floating, meaning they are publicly traded and available for purchase by various investors. Overall, the data reveals a diverse shareholder structure, with a mix of individual and institutional investors, as well as a significant portion of free-floating shares.

Who Owns General Motors

Top shareholders include institutional investors, named executive officers, and sure other beneficial owners. The top five shareholders are BlackRock, Inc., The Vanguard Group, Capital Research Global Investors, Capital World Investors, and Mary T. Barra, who is a named executive officer of the company. BlackRock, Inc. is the largest shareholder with over 117 million shares or 8.1% of outstanding shares, followed closely by The Vanguard Group with over 102 million or 7.0% of outstanding shares. These two asset management companies collectively own a significant portion of the company.

Who Owns IBM

IBM is primarily owned by institutional investors like Vanguard Group (8.86%), BlackRock (8%), and State Street (5.93%). Top individual investors comprise Arvind Krishna, CEO of IBM; senior vice president Michelle H. Browdy; James J. Kavanaugh, responsible for the company’s financial operations, and Alex Gorsky (board member) and Gary Cohn (former vice chairman).

Who Owns Crysler

In June 2009, Crysler emerged from bankruptcy proceedings and became owned by the U.S. and Canadian governments, the United Auto Workers (UAW) pension fund, and the Italian holding company FIAT S.p.A. Later FIAT took over a majority stake, thus creating an holding company called FIAT Chrysler Automobiles. In 2021, Fiat Chrysler Automobiles and PSA Group merged to form Stellantis. Therefore, today, Crysler is part of Stellantis, which generated nearly €180 billion in revenue in 2022, with a net profit of €16.78 billion.

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