reshoring

What is reshoring?

  • Reshoring is the process of transferring product manufacturing from a foreign country back to the country where the products are sold or the company is based.
  • Reshoring is common in industries such as aerospace and vehicle production, component manufacturing, complex or intricate product manufacturing, steel and aluminum production, and electronics.
  • Reshoring is a practice many believe will increase in popularity. COVID-19 has exposed vulnerabilities in offshore manufacturing operations, while automation is also allowing businesses to reduce labor costs to a point where domestic production is viable.
ComponentDescription
Concept OverviewReshoring, also known as onshoring or insourcing, is a strategic business decision that involves bringing back manufacturing or business operations to a company’s home country or a nearby location after previously outsourcing them to foreign countries. The aim is to regain control over critical aspects of production, quality, and supply chain management. It’s a response to the challenges and considerations associated with offshoring.
ImplicationsReshoring has profound implications for businesses, supply chains, and economies. By shifting production closer to home, companies can enhance supply chain resilience, reduce lead times, and gain greater control over quality standards. This can lead to improved customer satisfaction and brand reputation. Reshoring can also contribute to job creation in the home country, which can have positive effects on the local economy.
BenefitsReshoring offers a range of benefits. Firstly, it allows companies to reduce transportation costs and mitigate the risks associated with long and complex global supply chains. Additionally, it provides better access to local talent and expertise, which can be especially crucial in industries requiring specialized skills. Moreover, reshoring can result in increased market responsiveness, as shorter supply chains can adapt more swiftly to changing customer demands. From an environmental perspective, it can lead to a reduced carbon footprint due to shorter transportation distances.
DrawbacksWhile reshoring has numerous advantages, it also comes with challenges. One of the primary drawbacks is the initial investment required to transition production facilities and supply chains. Companies may need to upgrade technology, retrain workers, and adapt to new regulatory environments. Skill gaps can also be a concern, as the workforce may need retraining to meet the specific needs of reshored operations. Furthermore, businesses might face limitations in market access strategies, especially if they previously relied on low-cost labor from foreign markets. Additionally, reshoring can expose companies to heightened competitive pressures from global rivals who continue to operate overseas.
ApplicationsReshoring is a strategy applied across various industries. In manufacturing, it is used to regain control over the production process, improve product quality, and ensure compliance with local regulations. The automotive industry, for example, has seen instances of reshoring where companies bring back production of specific components to enhance quality control. In the services sector, reshoring is used to provide customer support and IT services in-house, increasing customer satisfaction. Technology companies may reshore software development to access local expertise. The pharmaceutical industry also utilizes reshoring to ensure the safety and quality of pharmaceutical products. For instance, the reshoring of drug manufacturing can enhance regulatory compliance and quality assurance.
ExamplesSeveral notable examples of reshoring initiatives include: 1. Apple: The tech giant Apple announced plans to invest $350 billion in the U.S. economy over five years, including the construction of a new campus and the creation of 20,000 jobs. This move aimed to bring some of its manufacturing and component production back to the United States. 2. General Electric (GE): GE reshored the production of water heaters from China to the U.S. This decision was driven by the desire to improve quality control, reduce lead times, and meet the demand for its products more efficiently. 3. Ford: Ford Motor Company has reshored production of certain vehicle components to the United States, such as engine components and transmissions. This strategic shift aimed to enhance quality and supply chain resilience. 4. Reshoring Initiative: The Reshoring Initiative, a non-profit organization, assists companies in evaluating the financial benefits of reshoring. It provides tools and resources to help businesses make informed decisions about bringing operations back to the U.S. In conclusion, reshoring is a strategic business move with implications that extend from supply chain management to local economies. While it offers numerous benefits, including supply chain resilience and improved quality control, it also presents challenges such as initial investment costs and skill gaps. The application of reshoring varies across industries and is driven by factors such as the need for quality assurance and greater control over production processes. Successful examples from companies like Apple, GE, and Ford illustrate the potential benefits of reshoring for businesses and the broader economy.

Reshoring involves a company moving its manufacturing operations from a foreign country to the country in which it is based. The process is the opposite of offshoring, where manufacturing operations are moved overseas to access cheaper labor markets.

Understanding reshoring

Reshoring is the process of transferring product manufacturing from a foreign country back to the country where the products are sold or the company is based.

Reshoring may seem counterintuitive at first – especially if the company will be subject to higher operating costs in its home market.

But there are several reasons why reshoring may be a worthy endeavor:

  • Increasing costs – when costs increase in an overseas market relative to the home market, it becomes a less attractive place to do business. Many companies discover that the small difference in cost is not worth the hassle of maintaining international operations.
  • Trade instability – geopolitical tension can also impact the viability of operations in other countries. China’s increasingly dominant global presence and the trade implications of Brexit are two examples.
  • Regulatory factors – when a business establishes a presence overseas, it may be impacted by various factors such as different materials standards and quality control issues. The country may also fail to recognize intellectual property rights. Reshoring means the company only has to conform to one set of rules or standards.

Industries where reshoring is common 

Reshoring is common in the following industries:

  • Aerospace production.
  • Automotive production.
  • Component manufacturing – such as injection molding, die casting, and computer numerical control (CNC) machining.
  • Complex or intricate product manufacturing.
  • Electronics – in March 2022, for example, the U.S. government prepared to approve a $52 billion incentive package to reshore products such as semiconductors and printed circuit boards (PCBs).
  • Aluminum and steel – in some countries, these industries have benefitted from government support for domestic production.

The future of reshoring

The pandemic has made many businesses aware of the very real risks of having their manufacturing based overseas.

COVID-19 continues to place immense pressure on global supply chains, with factory shutdowns, increasing transportation costs, lower demand, and port closures now so commonplace as to be accepted. 

Technology and its ability to deliver leaner and more automated manufacturing will also be important for the future of restoring.

As labor costs become a smaller fraction of total costs, businesses that once offshored to take advantage of cheap labor are starting to favor markets in closer proximity.

In fact, according to a Gartner survey of 1,300 supply chain professionals, 56% believe automation will make onshore manufacturing economically viable in the future.

The Massive Reshoring Trend

  • Apple: Apple has been working on reshoring efforts to bring some of its manufacturing back to the United States.
  • General Electric (GE): GE has been involved in reshoring initiatives in the appliance manufacturing sector. In 2012, it moved production of its water heaters from China to the U.S., citing quality control and faster time-to-market as key reasons for reshoring.
  • Ford: Ford Motor Company has reshored some of its manufacturing processes.
  • Whirlpool: Whirlpool, a major appliance manufacturer, has been shifting some of its production back to the U.S. In 2017, the company announced plans to invest $1 billion in U.S. manufacturing, which included reshoring some of its production from overseas.
  • Caterpillar: Caterpillar, a leading construction equipment manufacturer, has been exploring reshoring options. The company has cited improved efficiency and proximity to customers as reasons for considering restoring.
  • Intel: Intel, a major semiconductor manufacturer, has been considering reshoring some of its semiconductor production to the United States. The company announced plans to invest $20 billion in two new chip manufacturing facilities in Arizona in 2021.
  • Walmart: Walmart, one of the world’s largest retailers, has been actively working to reshore some of its manufacturing.
  • Brooks Brothers: The iconic American clothing brand, Brooks Brothers, has made efforts to reshore some of its production. It has invested in domestic manufacturing facilities to produce tailored clothing, suits, and other garments.
  • Master Lock: Master Lock, a well-known manufacturer of locks and security products, reshored some of its production from China to the United States. The company cited benefits such as better quality control and faster time-to-market.
  • Stanley Black & Decker: The tool and hardware manufacturer, Stanley Black & Decker, has been reshoring some of its production to the U.S.
  • 3M: 3M, a multinational conglomerate known for a wide range of products, has made efforts to reshore some of its manufacturing. The company has been investing in domestic production facilities for products like respirators and masks.

Why Companies Consider Reshoring:

Companies decide to reshore for several reasons:

1. Cost Considerations:

  • Reduced Labor Cost Advantage: Labor cost differentials between home and offshore locations may have decreased, making offshore production less cost-effective.
  • Hidden Costs: Companies may have experienced hidden costs such as transportation, quality control, and communication challenges when operating offshore.

Quality Control:

  • Quality Assurance: Maintaining consistent product quality can be challenging when manufacturing is offshore, leading to quality issues.

Supply Chain Resilience:

  • Reduced Supply Chain Risks: Reshoring can reduce supply chain vulnerabilities, such as disruptions due to natural disasters or geopolitical instability.

Intellectual Property Protection:

  • Protection of Intellectual Property: Companies may bring operations back to their home country to better protect their intellectual property and trade secrets.

Proximity to Markets:

  • Closer to Customers: Reshoring can provide companies with proximity to their customer base, facilitating faster delivery and better customer service.

Government Incentives:

  • Government Support: Some governments offer incentives and tax benefits to encourage reshoring, making it financially appealing.

When to Consider Reshoring:

Companies should consider reshoring in the following scenarios:

1. Cost-Benefit Analysis:

Conduct a thorough cost-benefit analysis to determine if reshoring would result in cost savings or other strategic advantages.

2. Quality Control Issues:

If offshore manufacturing has led to consistent quality control problems, reshoring may be a solution.

3. Supply Chain Disruptions:

Evaluate the vulnerability of the supply chain to disruptions and assess whether reshoring would mitigate these risks.

4. Intellectual Property Concerns:

If intellectual property protection is a major concern, bringing operations back home may be advisable.

5. Customer Proximity:

Consider reshoring if being closer to customers or the market provides a competitive advantage.

6. Government Incentives:

Explore government incentives and support programs that may make reshoring financially attractive.

How to Implement Reshoring:

Implementing reshoring involves a structured approach:

1. Strategic Planning:

  • Develop a comprehensive reshoring strategy, considering factors like cost analysis, supply chain optimization, and market proximity.

2. Supplier Selection:

  • Identify reliable domestic suppliers and partners to support the reshoring effort.

3. Infrastructure Assessment:

  • Assess the need for infrastructure updates or changes to accommodate the reshored operations.

4. Workforce Training:

  • Train or retrain the workforce to meet the needs of the reshored operations.

5. Compliance and Regulations:

  • Ensure compliance with relevant regulations and standards in the home country.

6. Transition Management:

  • Plan and manage the smooth transition of operations back to the home country, including logistics and production.

What to Expect from Reshoring:

Companies can expect various benefits from reshoring, including:

1. Cost Savings:

  • Potential cost savings due to reduced transportation and overhead expenses.

2. Improved Quality Control:

  • Enhanced product quality and consistency.

3. Supply Chain Resilience:

  • Reduced vulnerability to supply chain disruptions.

4. Intellectual Property Protection:

  • Better protection of intellectual property and trade secrets.

5. Proximity to Markets:

  • Closer proximity to customers, leading to improved customer service.

6. Government Support:

  • Potential financial incentives and support from the government.

However, reshoring also comes with challenges such as initial investment costs, potential workforce retraining, and adapting to a changing business environment.

In conclusion, reshoring is a strategic business decision that involves bringing operations back to the home country from offshore locations. Companies should consider reshoring when it aligns with their cost, quality, supply chain, intellectual property, customer proximity, and regulatory requirements. Implementing reshoring requires careful planning and execution, but it can lead to various advantages, including cost savings, improved quality control, and enhanced supply chain resilience.

Key Highlights

  • Definition of Reshoring: Reshoring involves a company relocating its manufacturing operations from a foreign country back to its home country where the products are sold or where the company is based. It’s the opposite of offshoring, which involves moving manufacturing overseas for cheaper labor.
  • Reasons for Reshoring:
    • Increasing Costs: When costs rise in a foreign market compared to the home market, it becomes less appealing to operate there.
    • Trade Instability: Geopolitical tensions and global trade changes can impact the viability of operations in other countries.
    • Regulatory Factors: Overseas operations can be affected by varying standards, quality control, and intellectual property issues. Reshoring simplifies compliance with one set of rules.
  • Industries Where Reshoring is Common:
    • Aerospace and Automotive Production.
    • Component Manufacturing: Such as injection molding, die casting, and CNC machining.
    • Complex Product Manufacturing.
    • Electronics: Government incentives to reshore semiconductor and PCB production.
  • Impact of the Pandemic:
    • The COVID-19 pandemic has highlighted risks associated with offshore manufacturing, including disruptions to global supply chains, factory shutdowns, transportation costs, and port closures.
    • Businesses are reconsidering the benefits of proximity for manufacturing.
  • Role of Technology and Automation:
    • Technology-driven automation allows for leaner and more automated manufacturing processes.
    • As labor costs become a smaller fraction of total costs, businesses are favoring markets closer to their home base.
    • Automation is making onshore manufacturing economically viable, according to supply chain professionals.
  • Future of Reshoring:
    • The practice of reshoring is expected to increase in popularity due to lessons learned from the pandemic and the potential of automation.
    • The combination of reduced labor costs through automation and the need for more resilient supply chains drives the trend.

Related Frameworks & Supply Chain ConceptsDescriptionWhen to Apply
ReshoringReshoring refers to the process of bringing back manufacturing or business operations that were previously offshored to other countries, often due to factors such as cost, quality, lead times, and supply chain resilience.When evaluating manufacturing strategies, mitigating supply chain risks, or optimizing operational efficiency.
NearshoringNearshoring involves relocating business operations to nearby countries, typically within the same region or continent, to capitalize on benefits such as proximity, reduced transportation costs, cultural alignment, and regulatory similarities.When seeking to optimize supply chains, reduce transportation costs, or enhance communication and collaboration with offshore partners.
OffshoringOffshoring is the practice of outsourcing business processes or services to foreign countries, often to leverage lower labor costs, access specialized skills, or expand global market presence.When considering global expansion, accessing specialized expertise, or reducing operational costs through labor arbitrage.
OnshoringOnshoring involves relocating business operations or production facilities back to the company’s home country, often driven by factors such as rising offshore labor costs, quality concerns, intellectual property protection, or changes in market demand.When addressing quality control issues, reducing dependency on foreign suppliers, or supporting domestic economic growth initiatives.
Total Cost of Ownership (TCO)TCO is a financial framework that calculates the total cost associated with owning and operating a product or service over its entire lifecycle, including acquisition, operation, maintenance, and disposal costs.When conducting cost-benefit analyses, evaluating offshoring vs. reshoring decisions, or optimizing supply chain management strategies.
Risk ManagementRisk Management involves identifying, assessing, and mitigating potential risks that may impact an organization’s operations, including risks associated with offshoring, such as geopolitical instability, currency fluctuations, and supply chain disruptions.When evaluating supply chain risks, developing business continuity plans, or implementing risk mitigation strategies to safeguard against disruptions.
Strategic SourcingStrategic Sourcing is a procurement strategy that focuses on identifying, evaluating, and selecting suppliers based on factors such as quality, cost, reliability, and alignment with organizational objectives. It aims to optimize value across the supply chain.When sourcing alternative suppliers, assessing supplier capabilities, or negotiating contract terms to ensure competitiveness and minimize risks.
Lean ManufacturingLean Manufacturing is a production philosophy that focuses on maximizing value while minimizing waste in all aspects of operations, including production processes, resource utilization, and supply chain management.When optimizing manufacturing efficiency, reducing production lead times, or streamlining supply chain operations to improve responsiveness and flexibility.
Agile Supply ChainAgile Supply Chain refers to a flexible and responsive supply chain that can quickly adapt to changes in demand, market conditions, or disruptions. It emphasizes collaboration, visibility, and the ability to scale operations efficiently.When managing demand volatility, enhancing supply chain visibility, or responding to market fluctuations and disruptions with speed and agility.
Resilient Supply ChainResilient Supply Chain focuses on building supply chain resilience to withstand and recover from disruptions, whether caused by natural disasters, geopolitical events, or other unforeseen circumstances. It involves redundancy, diversification, and contingency planning.When strengthening supply chain resilience, identifying single points of failure, or developing business continuity strategies to ensure continuity of operations in the face of disruptions.

Connected Business Concepts And Frameworks

Supply Chain

supply-chain
The supply chain is the set of steps between the sourcing, manufacturing, distribution of a product up to the steps it takes to reach the final customer. It’s the set of step it takes to bring a product from raw material (for physical products) to final customers and how companies manage those processes.

Data Supply Chains

data-supply-chain
A classic supply chain moves from upstream to downstream, where the raw material is transformed into products, moved through logistics and distribution to final customers. A data supply chain moves in the opposite direction. The raw data is “sourced” from the customer/user. As it moves downstream, it gets processed and refined by proprietary algorithms and stored in data centers.

Distribution

whats-distribution
Distribution represents the set of tactics, deals, and strategies that enable a company to make a product and service easily reachable and reached by its potential customers. It also serves as the bridge between product and marketing to create a controlled journey of how potential customers perceive a product before buying it.

Distribution Channels

distribution-channels
A distribution channel is the set of steps it takes for a product to get in the hands of the key customer or consumer. Distribution channels can be direct or indirect. Distribution can also be physical or digital, depending on the kind of business and industry.

Vertical Integration

vertical-integration
In business, vertical integration means a whole supply chain of the company is controlled and owned by the organization. Thus, making it possible to control each step through customers. in the digital world, vertical integration happens when a company can control the primary access points to acquire data from consumers.

Horizontal vs. Vertical Integration

horizontal-vs-vertical-integration
Horizontal integration refers to the process of increasing market shares or expanding by integrating at the same level of the supply chain, and within the same industry. Vertical integration happens when a company takes control of more parts of the supply chain, thus covering more parts of it.

Horizontal Market

horizontal-market
By definition, a horizontal market is a wider market, serving various customer types, needs and bringing to market various product lines. Or a product that indeed can serve various buyers across different verticals. Take the case of Google, as a search engine that can serve various verticals and industries (education, publishing, e-commerce, travel, and much more).

Vertical Market

vertical-market
A vertical or vertical market usually refers to a business that services a specific niche or group of people in a market. In short, a vertical market is smaller by definition, and it serves a group of customers/products that can be identified as part of the same group. A search engine like Google is a horizontal player, while a travel engine like Airbnb is a vertical player.

Entry Strategies

entry-strategies-startups
When entering the market, as a startup you can use different approaches. Some of them can be based on the product, distribution, or value. A product approach takes existing alternatives and it offers only the most valuable part of that product. A distribution approach cuts out intermediaries from the market. A value approach offers only the most valuable part of the experience.

Backward Chaining

backward-chaining
Backward chaining, also called backward integration, describes a process where a company expands to fulfill roles previously held by other businesses further up the supply chain. It is a form of vertical integration where a company owns or controls its suppliers, distributors, or retail locations.

Market Types

market-types
A market type is a way a given group of consumers and producers interact, based on the context determined by the readiness of consumers to understand the product, the complexity of the product; how big is the existing market and how much it can potentially expand in the future.

Market Analysis

market-analysis
Psychosizing is a form of market analysis where the size of the market is guessed based on the targeted segments’ psychographics. In that respect, according to psychosizing analysis, we have five types of markets: microniches, niches, markets, vertical markets, and horizontal markets. Each will be shaped by the characteristics of the underlying main customer type.

Decoupling

decoupling
According to the book, Unlocking The Value Chain, Harvard professor Thales Teixeira identified three waves of disruption (unbundling, disintermediation, and decoupling). Decoupling is the third wave (2006-still ongoing) where companies break apart the customer value chain to deliver part of the value, without bearing the costs to sustain the whole value chain.

Disintermediation

disintermediation
Disintermediation is the process in which intermediaries are removed from the supply chain, so that the middlemen who get cut out, make the market overall more accessible and transparent to the final customers. Therefore, in theory, the supply chain gets more efficient and, all in all, can produce products that customers want.

Reintermediation

reintermediation
Reintermediation consists in the process of introducing again an intermediary that had previously been cut out from the supply chain. Or perhaps by creating a new intermediary that once didn’t exist. Usually, as a market is redefined, old players get cut out, and new players within the supply chain are born as a result.

Coupling

coupling
As startups gain control of new markets. They expand in adjacent areas in disparate and different industries by coupling the new activities to benefits customers. Thus, even though the adjunct activities might see far from the core business model, they are tied to the way customers experience the whole business model.

Bullwhip Effect

bullwhip-effect
The bullwhip effect describes the increasing fluctuations in inventory in response to changing consumer demand as one moves up the supply chain. Observing, analyzing, and understanding how the bullwhip effect influences the whole supply chain can unlock important insights into various parts of it.

Dropshipping

dropshipping-business-model
Dropshipping is a retail business model where the dropshipper externalizes the manufacturing and logistics and focuses only on distribution and customer acquisition. Therefore, the dropshipper collects final customers’ sales orders, sending them over to third-party suppliers, who ship directly to those customers. In this way, through dropshipping, it is possible to run a business without operational costs and logistics management.

Consumer-To-Manufacturer

consumer-to-manufacturer-c2m
Consumer-to-manufacturer (C2M) is a model connecting manufacturers with consumers. The model removes logistics, inventory, sales, distribution, and other intermediaries enabling consumers to buy higher quality products at lower prices. C2M is useful in any scenario where the manufacturer can react to proven, consolidated, consumer-driven niche demand.

Transloading

transloading
Transloading is the process of moving freight from one form of transportation to another as a shipment moves down the supply chain. Transloading facilities are staged areas where freight is swapped from one mode of transportation to another. This may be indoors or outdoors, depending on the transportation modes involved. Deconsolidation and reconsolidation are two key concepts in transloading, where larger freight units are broken down into smaller pieces and vice versa. These processes attract fees that a company pays to maintain the smooth operation of its supply chain and avoid per diem fees.

Break-Bulk

break-bulk
Break bulk is a form of shipping where cargo is bundled into bales, boxes, drums, or crates that must be loaded individually. Common break bulk items include wool, steel, cement, construction equipment, vehicles, and any other item that is oversized. While container shipping became more popular in the 1960s, break bulk shipping remains and offers several benefits. It tends to be more affordable since bulky items do not need to be disassembled. What’s more, break bulk carriers can call in at more ports than container ships.

Cross-Docking

cross-docking
Cross-docking is a procedure where goods are transferred from inbound to outbound transport without a company handling or storing those goods. Cross-docking methods include continuous, consolidation, and de-consolidation. There are also two types of cross-docking according to whether the customer is known or unknown before goods are distributed. Cross-docking has obvious benefits for virtually any industry, but it is especially useful in food and beverage, retail and eCommerce, and chemicals.

Toyota Production System

toyota-production-system
The Toyota Production System (TPS) is an early form of lean manufacturing created by auto-manufacturer Toyota. Created by the Toyota Motor Corporation in the 1940s and 50s, the Toyota Production System seeks to manufacture vehicles ordered by customers most quickly and efficiently possible.

Six Sigma

six-sigma
Six Sigma is a data-driven approach and methodology for eliminating errors or defects in a product, service, or process. Six Sigma was developed by Motorola as a management approach based on quality fundamentals in the early 1980s. A decade later, it was popularized by General Electric who estimated that the methodology saved them $12 billion in the first five years of operation.

Scientific Management

scientific-management
Scientific Management Theory was created by Frederick Winslow Taylor in 1911 as a means of encouraging industrial companies to switch to mass production. With a background in mechanical engineering, he applied engineering principles to workplace productivity on the factory floor. Scientific Management Theory seeks to find the most efficient way of performing a job in the workplace.

Poka-Yoke

poka-yoke
Poka-yoke is a Japanese quality control technique developed by former Toyota engineer Shigeo Shingo. Translated as “mistake-proofing”, poka-yoke aims to prevent defects in the manufacturing process that are the result of human error. Poka-yoke is a lean manufacturing technique that ensures that the right conditions exist before a step in the process is executed. This makes it a preventative form of quality control since errors are detected and then rectified before they occur.

Gemba Walk

gemba-walk
A Gemba Walk is a fundamental component of lean management. It describes the personal observation of work to learn more about it. Gemba is a Japanese word that loosely translates as “the real place”, or in business, “the place where value is created”. The Gemba Walk as a concept was created by Taiichi Ohno, the father of the Toyota Production System of lean manufacturing. Ohno wanted to encourage management executives to leave their offices and see where the real work happened. This, he hoped, would build relationships between employees with vastly different skillsets and build trust.

Jidoka

jidoka
Jidoka was first used in 1896 by Sakichi Toyoda, who invented a textile loom that would stop automatically when it encountered a defective thread. Jidoka is a Japanese term used in lean manufacturing. The term describes a scenario where machines cease operating without human intervention when a problem or defect is discovered.

Andon System

andon-system
The andon system alerts managerial, maintenance, or other staff of a production process problem. The alert itself can be activated manually with a button or pull cord, but it can also be activated automatically by production equipment. Most Andon boards utilize three colored lights similar to a traffic signal: green (no errors), yellow or amber (problem identified, or quality check needed), and red (production stopped due to unidentified issue).

Read Also: Vertical Integration, Horizontal Integration, Supply Chain.

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