Netflix Revenue Breakdown

Netflix Key Financial Stats20212020Change
Streaming revenues$29.51 Billion$24.75 Billion19.22%
DVD revenues$182 Million$239 Million-23.83%
Total revenues$29.7 Billion$25 Billion18.81%
Global Streaming Memberships:
Paid net membership additions18.2 Million Members36.6 Million Members-50.29%
Paid memberships at end of the period221.8 Million Members203.6 Million Members8.93%
Average paying memberships210.7 Million Paying Members189 Million Paying Members11.48%
Average monthly revenue per paying membership$11.67$10.916.97%
Operating income$6.2 Billion$4.58 Billion35.10%
With over $29.7 billion in revenues, most of them came from streaming services, at $29.51 billion in 2021. While DVD revenues represented less than 1% of the total revenues at, $182 million. The streaming revenues grew at 19.2% in 2021, primarily driven by an increased Average monthly revenue per paying membership, which went from $10.91 in 2020 to $11.67 in 2021. In 2021 Netflix had over 221 million members, compared to the 203 million members in 2020.
Key Facts
FounderMarc Randolph & Reed Hastings
Year & Place FoundedAugust 29, 1997, Scotts Valley, California
Initial Business ModelSold DVD by mail, with subscription business model
Year of IPO5/23/2002
IPO Price$15.00
Total Revenues at IPO$75.9 million in 2001, before the IPO
Business Model ChangeFully transitioned to streaming in 2008
Total Revenues in 2021$29.7 Billion
Netflix EmployeesAs of December 2021, Netflix had 11,300 full-time employees located globally in 60 countries
Revenues per Employee$2.62 Million
Who owns Netflix?The main individual owner is co-founder and CEO Reed Hastings, with 1.79% of the company’s stock
Founded on August 29, 1997, in Scotts Valley, California, the company was founded by Marc Randolph & Reed Hastings, and it IPOed in May 2002, at a price of $15 per share. Netflix generated $75.9 million in 2001, before the IPO, and before it rolled out its streaming service business model. Indeed, the company Fully transitioned to streaming in 2008, and by 2021 it generated $29.7 Billion. As of 2021, Netflix has 11,300 full-time employees, thus generating $2.62 million per employee. The main individual owner is co-founder and CEO Reed Hastings, with 1.79% of the company’s stock, making him a billionaire.

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Netflix Business Model

Netflix is a subscription-based business model making money with three simple plans: basic, standard, and premium, giving access to stream series, movies, and shows. Leveraging on a streaming platform, Netflix generated over $29.6 billion in 2021, with an operating income of over $6 billion and a net income of over $5 billion. 


Binge-watching is the practice of watching TV series all at once. In a speech at the Edinburgh Television Festival in 2013, Kevin Spacey said: “If they want to binge then we should let them binge.” This new content format would be popularized by Netflix, launching its TV series all at once.


Coopetition describes a recently modern phenomenon where organizations both compete and cooperate, which is also known as cooperative competition. A recent example is how the Netflix streaming platform has been among the major customers of Amazon AWS cloud infrastructure, while Amazon Prime has been among the competitors of the Netflix Prime content platform.

Platform Expansion Theory


Netflix SWOT Analysis

Netflix is among the most popular streaming platforms, with a subscription-based business model. The brand, platform, and content are strengths. The volatility of content licensing and production are weaknesses. The streaming market is a potential blue ocean. The inability to attract and retain premium members and its fixed long-term costs threaten its business model.

Is Netflix Profitable

Netflix is a profitable company whose net profits were $5.1 billion in 2021. Growing from $2.7 billion in 2020. The company runs a negative cash flow business model, which anticipates content development and licensing costs through the platform. Those costs get amortized over the years as subscribers stick to the platform.

Read Also: Netflix Business Model, Netflix Content Strategy, Netflix SWOT Analysis, Coopetition, Is Netflix Profitable.

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