Six Forces Models
SWOT Analysis
Balanced Scorecard
Marketing Mix
PESTEL Analysis
BCG Matrix
Maslow’s Hierarchy of Needs
PESO Model
GE McKinsey Matrix
Kotler’s Five Product Levels
New Product Development Process
Customer Experience Map
AIDA Model
Social Selling
CHAMP Methodology
BANT Sales Process
MEDDIC Sales Process
STP Marketing
Sales Funnels vs. Flywheels
Pirate Metrics
Bootstrapping
Customer Segmentation
Real-Time Marketing
Bullseye Framework
Affinity Marketing
Brand Marketing
Project Portfolio Management
Brand Storytelling
Brand Essence
Meme Marketing
Key Highlights
- Six Forces Model: The Six Forces Model is an adaptation of Porter’s Five Forces, adding the sixth force of complementary products. It is used in the tech business world to assess the impact of new market entrants and potential substitutes, especially in the context of complementary products.
- SWOT Analysis: A SWOT Analysis is a framework used to evaluate a business’s Strengths, Weaknesses, Opportunities, and Threats. It helps identify problematic areas, maximize opportunities, and anticipate future challenges.
- Balanced Scorecard: Developed by Robert Kaplan, the balanced scorecard is a management system focusing on big-picture strategic goals. It includes four perspectives: financial, customer, business process, and organizational capacity, providing a holistic view of the business.
- Marketing Mix: The marketing mix refers to a multi-faceted approach for a complete and effective marketing plan. Traditionally, it includes the four Ps: price, product, promotion, and place, with newer additions like physical evidence, people, process, and politics.
- PESTEL Analysis: The PESTEL analysis is a framework to assess macro-economic factors affecting an organization. It helps identify potential threats and weaknesses, providing a broader understanding of the marketing environment.
- BCG Matrix: The BCG Matrix categorizes a product portfolio into cash cows, pets (dogs), question marks, and stars, based on their potential growth and market shares.
- Maslow’s Hierarchy of Needs: Developed by Abraham Maslow, this hierarchy explains human needs and desires. In marketing, it’s used to target specific groups based on their needs, desires, and actions.
- PESO Model: The PESO model categorizes media into paid, earned, shared, and owned media, useful for content-driven, online marketing strategies.
- GE McKinsey Matrix: This matrix guides a corporation on how to prioritize investments among business units, leading to scenarios like invest, protect, harvest, and divest.
- Kotler’s Five Product Levels: This model identifies five types of products: core product, generic product, expected product, augmented product, and potential product, based on the satisfaction of consumer needs.
- New Product Development Process: This process goes from idea generation to post-launch review, helping companies analyze aspects of launching new products.
- Customer Experience Map: Visual representations of customer interactions with a brand, including touchpoints, to enhance customer engagement.
- AIDA Model: The AIDA model describes the potential journey a customer goes through before purchasing a product: attention, interest, desire, and action.
- Social Selling: The process of developing trust and rapport with prospects through social platforms before closing sales.
- CHAMP Methodology: An iteration of the BANT sales process for modern B2B applications.
- BANT Sales Process: A process to quickly identify prospects most likely to make a purchase: budget, authority, need, and timing.
- MEDDIC Sales Process: A framework used by B2B sales teams to foster predictable and efficient growth.
- STP Marketing: A common approach in modern marketing, focusing on commercial effectiveness by selecting valuable target segments and developing a positioning strategy and marketing mix for each.
- Sales Funnels vs. Flywheels: Models representing the customer journey and structuring sales and marketing tactics.
- Pirate Metrics (AARRR): Metrics and channels to look at during the customer journey toward becoming customers and referrers.
- Bootstrapping: Financing growth from available cash flows in a viable business model.
- Customer Segmentation: Identifying different groups of people a business hopes to reach and serve.
- Real-Time Marketing: In-the-moment marketing to customers based on interactions with the brand.
- Affinity Marketing: Partnerships between businesses to sell more products, benefiting both brands.
- Brand Marketing: Building a relationship between the brand and customers, promoting the brand as a whole.
- Project Portfolio Management: A systematic approach to selecting and managing projects aligned with organizational objectives.
- Brand Storytelling: Using authentic, emotion-driven narratives to promote brand growth and customer loyalty.
- Brand Essence: Templated approach to understand the brand based on attributes, benefits, values, personality, and essence.
- Meme Marketing: Using memes to promote a brand, leveraging viral internet content.
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