Jeep is owned by Stellantis N.V., the Dutch-registered carmaker formed when PSA merged into Fiat Chrysler Automobiles on 16 January 2021. Stellantis is listed in New York, Milan and Paris; its largest shareholder is Exor, the investment company Stellantis chairman John Elkann established in 2009, with 15.48% of the common shares and 23.84% of the votes as of 25 February 2026, followed by the Peugeot family’s EPF and the French state-backed Bpifrance. Jeep itself is a brand inside Stellantis, not a separate company with its own shareholders.
Stellantis sells cars through five portfolios, and Jeep is the global sport utility vehicle portfolio on its own. The other four group Maserati; Alfa Romeo, DS and Lancia; Dodge, Ram and Chrysler; and the European volume brands such as Peugeot, Fiat and Opel.
02
Exor is the anchor
As of 25 February 2026, Exor held 15.48% of Stellantis' common shares and 23.84% of the voting power. John Elkann, nominated to the Stellantis board by Exor, was re-appointed chairman in April 2026.
03
Two French anchors
On the same date the Peugeot family's EPF held 7.72% of the shares and 11.89% of the votes, and Bpifrance held 6.64% of the shares and 10.22% of the votes. BlackRock reported 3.10% of the common shares.
04
Loyalty votes tilt control
Shareholders who hold their shares for the long term can receive special voting shares, which is why the three anchors carry close to half of the votes with far fewer of the shares.
What changed in 2025-26
A Jeep veteran runs the group
In May 2025 the Stellantis board picked Antonio Filosa as chief executive; he took office in June 2025. Filosa previously ran South America, the global quality function and the Jeep brand itself.
A €22 billion reset
On 6 February 2026 Stellantis announced charges of about €22.2 billion for the second half of 2025, reflecting a shift away from electric-vehicle programmes that would not reach profitable scale, such as the planned Ram 1500 BEV. Stellantis closed 2025 with net revenues of €153.5 billion and a net loss of €22.3 billion, and said it would pay no dividend in 2026.
Jeep's line-up is back in play
The reset brought back the Jeep Cherokee and a new-generation Compass. In the second quarter of 2026 North American shipments rose by 38%, helped by the refreshed Grand Cherokee and Grand Wagoneer and the ramp-up of the new Cherokee; in the third quarter they fell by 12% after planned downtime cut Grand Cherokee and Compass shipments by about 25,000 units each.
Chinese EV technology inside the group
Stellantis owned 20.0% of the Chinese EV maker Leapmotor at the end of 2025, and 51% of Leapmotor International, which sells Leapmotor cars outside China. It is a reminder that a brand built on rugged mechanics now competes on batteries and software as much as on off-road ability.
Jeep's owners since 1941
Willys-Overland
Period1941-1953
Sourced factThe Army's primary Jeep maker; trademarked the Jeep name after the war
Kaiser
Period1953-1970
Sourced factHenry J. Kaiser bought Willys-Overland for $60 million in 1953
American Motors (AMC)
Period1970-1987
Sourced factAcquired Kaiser Jeep Corporation on 5 February 1970
Chrysler (including the DaimlerChrysler and Cerberus years)
Period1987-2009
Sourced factAMC was sold to Chrysler on 5 August 1987; Cerberus took 80.1% of Chrysler in 2007
Fiat, then FCA, then Stellantis
Period2009-today
Sourced factFiat went from 20% to 100% of Chrysler by 2014; PSA merged into FCA in January 2021
What it means for you
Investors: you cannot buy Jeep alone. Owning Jeep means owning Stellantis shares, with every other Stellantis brand and the 2025 loss attached.
Read the vote, not just the stake: with loyalty voting, Exor's 15.48% of the shares carries 23.84% of the votes.
Track Jeep through Stellantis' quarterly shipment releases, which name Jeep models when they move North American volumes.
Suppliers and dealers: the 2026 reset favours hybrids and petrol engines alongside EVs, so plan for a mixed powertrain line-up rather than an all-electric one.
Builders: watch how Stellantis uses partners such as Leapmotor for EV and software technology, because that is where Jeep's next models will be shaped.
The Business Engineer lens
Jeep is one of the strongest brands in the car industry, but its fate is set by Stellantis’ anchor shareholders and by how fast Stellantis can close its gap in batteries and software. The Business Engineer reads the 2026 reset as a legacy incumbent pricing the cost of misjudging the transition, and Jeep’s volumes as the test of whether the brand can carry the group through it.
Stellantis N.V. owns Jeep. Its largest shareholders as of 25 February 2026 were Exor (15.48% of shares), the Peugeot family's EPF (7.72%) and Bpifrance (6.64%).
Is Jeep still an American company?
Jeep is an American brand whose parent, Stellantis, is incorporated in the Netherlands. Stellantis held its 2026 Investor Day at its Auburn Hills, Michigan headquarters.
Does Chrysler still own Jeep?
No. Chrysler and Jeep are sister brands inside Stellantis. Chrysler bought Jeep with American Motors in 1987, and that business passed through Fiat Chrysler Automobiles into Stellantis in 2021.
Who is the CEO of Jeep's parent company?
Antonio Filosa has been chief executive of Stellantis since June 2025; John Elkann is chairman.
The complete explainer, cleaned up and reformatted for mobile.
In short
Jeep is owned by Stellantis, the carmaker formed in January 2021 by the merger of Fiat Chrysler Automobiles (FCA) and PSA Group. Jeep came to FCA through Chrysler, which bought it with American Motors in 1987.
Sources: Stellantis annual report. Analysis by The Business Engineer.
J
Who Owns Jeep?
Subsidiary of Stellantis
Jeep is a brand 100% owned by Stellantis. Jeep traces its origins to WWII military vehicles. Stellantis was formed in 2021 from the FCA-PSA merger.
Jeep is owned by Stellantis, the European giant in the automaking industry, which was created due to the consolidation of the sector and the merger among two of the largest groups in Europe, Fiat Chrysler Automobiles and PSA Group. The whole group generated nearly €180 billion in revenue in 2022, with a net profit of €16.78 billion.
Aspect · Description · Analysis · Examples
Products and Services
Description. Jeep specializes in designing, manufacturing, and selling rugged and off-road vehicles, including SUVs and trucks. The brand is renowned for its iconic Jeep Wrangler and Jeep Grand Cherokee models, known for their off-road capabilities and adventurous spirit. Jeep also offers various SUV models with varying levels of off-road capability to cater to a wide range of customer preferences.
Analysis. Jeep’s primary revenue source is the sale of its rugged and off-road vehicles, particularly the Jeep Wrangler and Grand Cherokee models. These vehicles have a strong reputation for off-road capabilities and adventure, setting the brand apart in the SUV market. Offering a diverse range of SUV models with varying levels of off-road capability allows Jeep to appeal to a broad customer base.
Examples. SUVs, rugged vehicles, off-road vehicles, Jeep Wrangler, Jeep Grand Cherokee, adventure, off-road capabilities, diverse SUV lineup, broad customer appeal.
Revenue Streams
Description. Jeep generates revenue primarily through the sale of its rugged and off-road vehicles. Customers purchase Jeep vehicles through authorized dealerships and showrooms. Revenue also comes from after-sales services, including maintenance, repair, and warranty support. Accessories and parts sales contribute to income, along with licensing agreements for Jeep-branded merchandise.
Analysis. The sale of rugged and off-road vehicles, particularly the Jeep Wrangler and Grand Cherokee models, serves as Jeep’s primary revenue source. After-sales services, such as maintenance and repair, enhance customer satisfaction and loyalty. Sales of accessories, parts, and Jeep-branded merchandise provide additional revenue streams. Licensing agreements for merchandise expand the brand’s presence and revenue potential.
Description. Jeep caters to a customer base that includes outdoor enthusiasts, adventure seekers, off-road enthusiasts, and individuals with a preference for rugged and versatile vehicles. The brand appeals to those who prioritize off-road capabilities, durability, and the ability to explore challenging terrains. Jeep vehicles are suitable for individuals and families seeking adventure and versatility in their vehicles.
Analysis. Jeep primarily serves customers who have a passion for the outdoors, adventure, and off-roading. Its vehicles are designed for individuals and families looking for rugged and versatile transportation options that can handle challenging terrains and exploration. The brand appeals to adventure seekers and those who value durability and off-road capabilities.
Description. Jeep distributes its vehicles through a network of authorized dealerships and showrooms across the United States and other regions. Customers visit these locations to explore Jeep’s lineup, configure their vehicles, and make purchases. The company’s website and online tools assist customers in selecting and customizing their cars. Jeep also utilizes digital marketing and advertising to reach potential buyers.
Analysis. Jeep’s primary distribution channels consist of authorized dealerships and showrooms, providing customers with physical locations to experience and purchase the brand’s rugged and off-road vehicles. User-friendly online tools, configurators, and a well-designed website enhance the shopping experience and encourage customer engagement. Digital marketing efforts extend the brand’s reach and visibility to a broader audience.
Examples. Authorized dealerships, showrooms, online tools, official website, customer engagement, vehicle customization, digital marketing, distribution network.
Key Partnerships
Description. Jeep collaborates with suppliers and manufacturers to secure high-quality components and materials for its vehicles. Partnerships with technology providers and automotive industry partners enhance vehicle quality, innovation, and connectivity features. The company may also establish collaborations with dealerships to expand its global presence. Additionally, sponsorships and partnerships in motorsports and outdoor adventure events contribute to brand promotion and off-road credibility.
Analysis. Collaborations with suppliers and manufacturers are essential for ensuring a reliable supply chain for vehicle production. Partnerships with technology providers and automotive industry partners contribute to innovations in Jeep’s vehicles, including connectivity features and advanced technology. Collaborations with dealerships help expand the brand’s global presence and distribution network. Sponsorships and partnerships in motorsports and outdoor adventure events enhance brand promotion and reinforce off-road credibility.
Examples. Supplier collaborations, technology provider partnerships, automotive industry collaborations, supply chain reliability, innovation, collaborations with dealerships, global presence expansion, distribution network, sponsorships, motorsports partnerships, outdoor adventure event partnerships, brand promotion, off-road credibility.
Key Resources
Description. Key resources for Jeep include its design and engineering teams, manufacturing facilities, supply chain management, a diverse range of vehicle models, a network of authorized dealerships, and a strong brand reputation for off-road capabilities and adventure. Investments in research and development (R&D) are essential for innovation and technology integration in Jeep vehicles.
Analysis. Jeep’s resources encompass skilled design and engineering teams, manufacturing facilities, efficient supply chain management, a diverse portfolio of vehicle models, a network of authorized dealerships, and a well-established brand reputation for off-road capabilities and adventure. Ongoing investments in R&D for vehicle innovation, technology integration, and off-road performance enhancements are crucial to maintain the brand’s competitive edge and customer loyalty.
Description. Jeep incurs various costs, including expenses related to design and engineering, manufacturing and materials, marketing and advertising campaigns, employee salaries and benefits, distribution and dealership support, and administrative overhead. Investments in R&D and vehicle production are significant, particularly for developing and enhancing off-road capabilities.
Analysis. Costs associated with Jeep’s operations encompass design and engineering expenses, manufacturing and material costs, marketing and advertising campaign expenditures, employee salaries and benefits, distribution and dealership support costs, and administrative overhead. Substantial investments in R&D and vehicle production, especially for improving off-road capabilities, are essential to maintain the brand’s competitive position and meet customer expectations.
Examples. Design and engineering costs, manufacturing and material expenses, marketing and advertising campaign costs, employee salaries and benefits, distribution and dealership support costs, administrative overhead, R&D investments, vehicle production investments, off-road capability enhancements.
Description. Jeep’s competitive advantage is built on its strong brand reputation for rugged and off-road vehicles, particularly the Jeep Wrangler and Grand Cherokee models. These vehicles are renowned for their off-road capabilities, durability, and adventurous spirit, setting Jeep apart in the SUV market. Offering a diverse range of SUV models caters to a broad customer base. Collaborations with suppliers and partners ensure vehicle quality and innovation. Sponsorships and partnerships in motorsports and outdoor adventure events reinforce Jeep’s off-road credibility and brand promotion.
Analysis. Jeep’s strengths lie in its iconic brand reputation for rugged and off-road vehicles, exemplified by the Jeep Wrangler and Grand Cherokee. These models are synonymous with off-road capabilities, durability, and adventure, differentiating Jeep in the SUV market. A diverse range of SUV models appeals to a wide customer base. Collaborations with suppliers and partners ensure vehicle quality and innovation. Sponsorships and partnerships in motorsports and outdoor adventure events enhance Jeep’s off-road credibility and promote the brand.
Jeep is a brand of American automobile with a core focus on sport utility vehicles (SUVs) of the crossover and fully off-road variety. The brand is named after a light military truck that was manufactured for use in the Second World War, itself named after the older slang term jeep to denote a new vehicle or recruit.
FourWeekMBABusiness EngineerAt a glance
The Jeep Brand is owned by automotive multinational Stellantis which formed in 2021 after a merger between Fiat Chrysler Automobiles and PSA Group (Peugeot).
The Jeep Brand is owned by automotive multinational Stellantis which was formed in 2021 after a merger between Fiat Chrysler Automobiles and PSA Group (Peugeot).
Layout refreshed 6 October 2026. The article text below is unchanged.
Why it mattersFrom the article
Chrysler acquired Jeep because its dynamic CEO Lee Iacocca believed its off-road vehicles were a perfect match for the company’s existing model range.
Jeep's success as a brand drew the attention of Daimler AG, which later merged with Chrysler in a $38 billion deal to produce the “most innovative company this industry has ever seen.”
The Jeep Brand is owned by automotive multinational Stellantis which formed in 2021 after a merger between Fiat Chrysler Automobiles and PSA Group (Peugeot).
How Jeep ended up at Stellantis
Jeep has changed hands several times: Willys-Overland, Kaiser, American Motors, Chrysler, DaimlerChrysler, Fiat Chrysler and, since 2021, Stellantis.
Inside Stellantis, Jeep is one of 14 brands alongside Ram, Dodge, Peugeot, Fiat and others, and one of the group’s most important brands in North America.
Willys-Overland
The Jeep brand has been owned by a number of companies since its inception. Its first owner was Willys-Overland, one of only two companies to respond to a U.S. army call to create a functional prototype of a 4WD reconnaissance car.
The American Bantam Car Company was preferred initially. But after the Army conceded that the small company did not have sufficient production capacity, it supplied the Bantam blueprint to Willys and encouraged the company to enhance it.
Willys later won a contract to produce Jeeps for the war effort, with Ford also awarded a contract. There were only minor differences between each company’s version.
FourWeekMBABusiness EngineerTimeline, as stated in the article
1953
Willys was acquired by Kaiser Manufacturing Company in 1953, itself acquired by American Motors Corporation (AMC) in 1969.
1978
AMC’s financial position was dubious at the time of the Jeep acquisition, which lead to Renault taking a 25% stake in 1978.
1987
Though AMC debuted the successful XJ Cherokee, the company was ultimately acquired by Chrysler in 1987.
2014
Jeep eventually became part of Fiat Chrysler Automobiles in December 2014 which operates in the USA as FCA US LLC.
2021
The Jeep Brand is owned by automotive multinational Stellantis which was formed in 2021 after a merger between Fiat Chrysler Automobiles and PSA Group (Peugeot).
Post-war period
In the mid-1940s after the war ended, Willys started to think about Jeep as a brand for civilians. The company took the existing design and added seats, better headlights, and a tailgate among other features.
Over the 50s and 60s, the brand had a small but loyal following and relied on further military contracts for volume and profitability. Over this time, the Jeep brand changed ownership on more than one occasion. Willys was acquired by Kaiser Manufacturing Company in 1953, itself acquired by American Motors Corporation (AMC) in 1969.
AMC, Renault, and Chrysler
AMC’s financial position was dubious at the time of the Jeep acquisition, which lead to Renault taking a 25% stake in 1978. Though AMC debuted the successful XJ Cherokee, the company was ultimately acquired by Chrysler in 1987.
Chrysler acquired Jeep because its dynamic CEO Lee Iacocca believed its off-road vehicles were a perfect match for the company’s existing model range. The company grew rapidly in the 1990s thanks to increased demand for SUVs and several new models.
Daimler AG
Jeep’s success as a brand drew the attention of Daimler AG, which later merged with Chrysler in a $38 billion deal to produce the “most innovative company this industry has ever seen.”
Two years later, Chrysler (and by extension, Jeep) declared bankruptcy and was rescued by the government. But the re-emergence of the Jeep brand was the result of Fiat CEO Sergio Marchionne seeing its value and global potential.
The company obtained an initial 20% stake in Chrysler and invested money in smaller, more equipped vehicles based on a Fiat platform. Jeep eventually became part of Fiat Chrysler Automobiles in December 2014 which operates in the USA as FCA US LLC.
Key takeaways:
Jeep is a brand of American automobile with a core focus on sport utility vehicles (SUVs) of the crossover and fully off-road variety.
The Jeep Brand is owned by automotive multinational Stellantis which was formed in 2021 after a merger between Fiat Chrysler Automobiles and PSA Group (Peugeot).
Jeep has a rather unique ownership history in that first production was contracted by the U.S. Army. Willys-Overland and Ford were the first two companies to produce vehicles under the Jeep brand, but it has also been owned by Kaiser Manufacturing Company, AMC, Daimler, Cerberus Capital Management, and Fiat since the 1950s.
Summary of Jeep’s Ownership and Evolution:
Founding and Early Years: Jeep is an American automobile brand with a focus on sport utility vehicles (SUVs) of both crossover and fully off-road types. The brand is named after the light military truck manufactured for use in World War II, and it gained popularity and recognition due to its utility and ruggedness.
Ownership by Willys-Overland: Jeep’s first owner was Willys-Overland, which won a contract to produce Jeeps for the U.S. Army during World War II. After the war, Willys started to think about the civilian market for Jeeps, adding features like seats and a tailgate.
Succession of Owners: Over the years, Jeep changed ownership multiple times. Willys was acquired by Kaiser Manufacturing Company in 1953, which was later acquired by American Motors Corporation (AMC) in 1969. AMC’s financial position became uncertain, leading to Renault taking a 25% stake in 1978. Chrysler then acquired AMC in 1987, recognizing the potential of Jeep’s off-road vehicles.
Daimler Era and Bankruptcy: Daimler AG merged with Chrysler in 1998, and Jeep continued to experience successes with models like the Wrangler Unlimited. However, after substantial losses, Daimler sold an 80.1% stake in Chrysler and Jeep to Cerberus Capital Management.
Rescue by Fiat and Emergence of Fiat Chrysler Automobiles: In 2009, Chrysler declared bankruptcy and was rescued by the government. Italian automaker Fiat saw the potential in Jeep and acquired a 20% stake in Chrysler, later increasing its ownership. Jeep eventually became part of Fiat Chrysler Automobiles (FCA) in 2014.
Formation of Stellantis: In 2021, Fiat Chrysler Automobiles (FCA) and PSA Group merged to form Stellantis, creating one of the world’s largest automotive groups. Jeep is now part of Stellantis, which comprises various brands inherited from both FCA and PSA Group.
Global Success and Expansion: Under different ownerships, Jeep evolved from its military origins to become a globally recognized brand known for producing rugged, off-road-capable SUVs. Its lineup includes various models like the iconic Wrangler, the Grand Cherokee, and the popular Jeep Compass.
Current Ownership: As part of Stellantis, Jeep contributes to the diverse portfolio of the automotive conglomerate. With its strong brand identity and global presence, Jeep continues to be an important player in the SUV market and a key brand within the Stellantis group.
By 2022, most of Tesla’s shares are still owned by Elon Musk, among the company’s co-founders and the CEO. Elon Musk is the top individual investor, with a 23.5% stake in the company, equivalent to over 244 million shares. Musk is followed by Lawrence Ellison (founder of Oracle), with a 1.5% company stake. Ellison also sits on Tesla’s board. And Antonio Gracias, among the company’s first investors, has over 1.6 million shares. Other institutional investors and mutual funds like The Vanguard Group (6%), Blackrock (5.1%), and Capital Ventures International also have a good chunk of the company’s stocks.
Bentley is owned by the Porsche family, which also owns the whole Volkswagen Group, through the Porsche Automobil Holding SE. Indeed, the entire group comprises three types of brands: volume, premium, and sport. Bentley is part of the premium segment of the Volkswagen Group, and it generated over €2.84 billion in revenue in 2021, within the overall €250 billion in revenue from the whole Volkswagen Group.
Formerly part of the Volkswagen Group, which owns iconic brands like Lamborghini, Bentley, and Ducati, Bugatti is part of a new joint venture. Indeed, Porsche (the corporation which controls Volkswagen, owned by the Porsche family) still holds a 24% stake in the holding that controls Bugatti. The brand has been spun out from Volkswagen. A majority stake of 55% is now owned by a joint venture called Rimac Group, controlled by Porsche (24%), Hyundai (12%), Mate Rimac (37%), and Other Investors. The Porsche family also holds a further 45% stake in the Bugatti | Rimac joint venture, thus playing the role of key shareholder.
The major shareholder of Volkswagen is Porsche Automobil Holding SE, a company investing in various automakers. This is the holding of the Porsche family, the primary shareholder of Volkswagen, with a 31.4% ownership stake in the company and a 53.3% voting power. Volkswagen is an automaker empire with brands that comprise Audi, Skoda, Seat, Lamborghini, Bugatti, Porsche, Bentley, and Ducati.
Lamborghini is an Italian luxury sports car manufacturer founded in 1963 by manufacturing magnate Ferruccio Lamborghini. Since that time, ownership of the firm has changed several times. Another financial crisis in the late 1990s saw Lamborghini sold to Volkswagen through its subsidiary Audi AG. The subsidiary remains the owner of Lamborghini today. And it’s part of the Volkswagen Group.
Tata Motors is the largest Indian automotive manufacturing company, which also owns the Jaguar Land Rover group. The Tata Family primarily owns Tata through Tata Sons Pvt Limited—a corporation that controls 46.33% of the company.
Range Rover has been part of the Jaguar Land Rover Group, a wholly-owned subsidiary of Tata Motors, since 2008, when Tata acquired the Jaguar Land Rover businesses from Ford Motor Company for $2.3 billion. Thus, Range Rover is owned by Tata Motors, primarily by the Tata family, which controls the company via its holding (Tata Sons Pvt Limited), the largest shareholder, with 46.33% ownership.
Rivian’s main shareholder is Amazon NV Investment Holdings, Amazon’s investment arm, with 18.1% in common stocks, followed by T. Rowe Price Associates with 18.2% and Global Oryx Company with 12.7% ownership. Other significant investors comprise Ford Motor Company, with 11.4% of the company’s ownership. At the same time, major individual investors comprise Robert J. Scaringe, founder, and CEO of Rivian.
Rolls-Royce is part of the BMW Group, a group, which generated over €142 billion in revenue in 2022. Rolls-Royce’s top models comprise the Phantom, Ghost, Wraith/Dawn, Cullinan.
In the provided data, the shareholder ownership of the company is distributed among various entities and individuals.
AQTON SE, Bad Homburg v.d. Höhe holds 9% of the company’s shares.
AQTON GmbH & Co. KG für Automobilwerte, Bad Homburg v.d. Höhe has a 16.6% ownership stake.
Susanne Klatten Beteiligungs GmbH, Bad Homburg v.d. Höhe owns 20.7% of the company’s shares.
Susanne Klatten and Stefan Quandt each hold a 0.2% ownership stake in the company.
Treasury shares account for 0.2% of the company’s shares.
The majority of the company’s shares, 50.7%, are free-floating, meaning they are publicly traded and available for purchase by various investors.
Overall, the data reveals a diverse shareholder structure, with a mix of individual and institutional investors, as well as a significant portion of free-floating shares.
Top shareholders include institutional investors, named executive officers, and sure other beneficial owners. The top five shareholders are BlackRock, Inc., The Vanguard Group, Capital Research Global Investors, Capital World Investors, and Mary T. Barra, who is a named executive officer of the company. BlackRock, Inc. is the largest shareholder with over 117 million shares or 8.1% of outstanding shares, followed closely by The Vanguard Group with over 102 million or 7.0% of outstanding shares. These two asset management companies collectively own a significant portion of the company.
IBM is primarily owned by institutional investors like Vanguard Group (8.86%), BlackRock (8%), and State Street (5.93%). Top individual investors comprise Arvind Krishna, CEO of IBM; senior vice president Michelle H. Browdy; James J. Kavanaugh, responsible for the company’s financial operations, and Alex Gorsky (board member) and Gary Cohn (former vice chairman).
In June 2009, Crysler emerged from bankruptcy proceedings and became owned by the U.S. and Canadian governments, the United Auto Workers (UAW) pension fund, and the Italian holding company FIAT S.p.A. Later FIAT took over a majority stake, thus creating an holding company called FIAT Chrysler Automobiles. In 2021, Fiat Chrysler Automobiles and PSA Group merged to form Stellantis. Therefore, today, Crysler is part of Stellantis, which generated nearly €180 billion in revenue in 2022, with a net profit of €16.78 billion.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
